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Today, Nikki is celebrating another sales success story with a member of the Sales Maven Society, Kylie Cantu. Kylie is a performance-driven sales professional with a stellar record of connecting with customers and driving remarkable product and service sales. During her first strategy session with Nikki, Kylie's struggle was that she didn't know how to open doors or how to build relationships over the phone. Listen as they discuss how Nikki helped her and her success since then, plus much more on this episode of the Sales Maven Show.
Nikki's suggestion was to ask her client to send an introduction email to a prospective client that she couldn't seem to connect with. Once Kylie built the relationship with the client and school district, it led to more sales. It opened the door for Kylie to serve the Virginia Beach area with Interactive Flat Panels in all the school districts, which netted her millions in sales.
Kylie has an innate ability to commit to implementing what she learns, and because of that ability, she has had amazing successes. The things she learned from that first training with Nikki are strategies she still uses today, and she says that everything Nikki has taught her has led her to where she is today in her career. Kylie looks back and reviews Nikki's teaching resources when she gets stuck and doesn't know how to move forward.
Kylie shares that some benefits of being a member of the Sales Maven Society are having access to Nikki, revisiting the teaching resources, and Nikki's strategies. Nikki's sales strategies differ from the old traditional ones that are taught to most sales personnel.
Are you ready to ignite your sales and build your own confidence like Kylie did? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[01:04] Welcome to the show, Kylie!
[01:38] Kylie shares her background and how she and Nikki met.
[04:28] After training with Nikki, she was determined that Nikki would be her mentor.
[06:20] Kylie speaks about what she is doing now in her career.
[07:45] Kylie talks about the first strategy session she had with Nikki.
[09:03] After reaching out to a client and not getting a response, Nikki asked her to ask her client to send an introduction email.
[11:37] Once the relationship with the client and school district was built, she was able to open the door in Virginia Beach for Interactive Flat Panels.
[14:07] She became a resource for the client and helped him with what he needed.
[16:02] Kylie is an implementer, and she takes everything Nikki teaches and says and implements for amazing successes.
[19:20] Kylie is still learning and is committed to her success.
[20:27] What would you tell someone coming up and who wants to grow in sales?
[23:10] Kylie shares what her thought process is when she is trying to open doors.
[26:33] What do you believe is a benefit of having access to the Sales Maven Society?
[28:30] Thank you for being here, Kylie!
[28:46] The question of the week is, "What prompted you to take action on this now?"
Find Nikki:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Kylie:
Nikki's guest for this On-Air Coaching Call is Geraldine Carter. Geraldine is the owner of She Thinks Big Coaching, where she helps her clients build and price services that will reduce workload while increasing revenue. Listen as she asks for Nikki's help with stories and talking points for a podcast tour she is going on. As usual, Nikki is on point with her answer on this episode of the Sales Maven Show.
Nikki suggests that Geraldine first find a key point that she will be speaking about and think of a story of a client that she recently helped around this key point. You can interject this story when you bring up the point and then share the results they received once they implemented what you had discussed. Nikki suggests starting the story by talking about how CPAs can get overwhelmed and overlook the money they could save their clients and then share the example of how you had several overwhelmed clients that implemented this and were able to bring in large amounts of money once CPAs can identify what they are overlooking in their business.
"We have coaches because everyone has blind spots." Geraldine is asking Nikki what phrases she should stay away from so that she doesn't make her clients feel embarrassed. Nikki suggests she remark on how common this situation is and the need for coaches to identify the blind spots and find ways to bring money into the business while serving their clients at a much higher level. Nikki also points out that Geraldine needs to take the time to tell these stories when she is a guest on a podcast because usually, it gets the host more engaged, and they ask more in-depth questions. Tell the story in a way that sounds like you are telling it for the first time and the listeners' benefit.
Geraldine shares that if she had to pick one benefit of being part of the Sales Maven Society, it's that she gets the right answers to her questions fast. She says that it saves so much time, second-guessing, bandwidth, and focus. She can just move on with things because she has the answer.
Do you need answers to your questions fast? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[01:02] Welcome to the show, Geraldine!
[01:33] Geraldine shares her background and her business.
[03:05] Geraldine talks about her podcast and how her clients find her.
[04:46] Nikki says that Geraldine provides exceptional value in tiny little pieces of content she regularly puts out.
[07:06] Nikki believes it is very important to stay in front of your email list.
[08:17] Geraldine needs Nikki's support for stories and talking points for a podcast tour she is going on.
[09:41] Nikki suggests looking at the topic she is speaking on and finding the key points and then think of a client she helped around this same topic.
[12:22] Geraldine shares an exercise she takes her clients through.
[15:20] Nikki shares how she would lay out this story.
[17:28] Nikki talks about sharing the process and an impactful story.
[19:46] Sometimes, people feel pressured when a guest on a podcast. Take the time to share your stories because sometimes the host gets more engaged.
[20:58] Nikki shares some things to remember when you tell stories.
[23:02] Nikki speaks about ways to plant seeds.
[25:10] Nikki talks about ways for Geraldine to pitch her relevant podcast episodes without making it sound like she is in sales mode.
[28:35] "You don't have to plant seeds every single time you answer a question, but you do want to plant seeds more often than not."
[31:05] Geraldine discusses the seeds she believes will be the most important to drop.
[32:27] Nikki shares how Geraldine can drop in a seed around her custom one-on-one coaching for an accelerated four-month program.
[36:00] Nikki gives her some language when she is on a podcast that might be different from what she is used to.
[37:11] Geraldine shares a story that shows another issue she is having around doing things a non-traditional way versus the traditional way.
[39:10] Nikki speaks about how she would word the story.
[42:24] Tell your stories as often as you can and pay attention to how people respond to them.
[47:53] Congrats on the new website, and good luck on your podcast tour.
[48:21] What has been one benefit for you of being a member of the Sales Maven Society?
[50:53] Nikki shares her question for this week.
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Episode 59 - Storytelling in Business: How to Get Started
Find Geraldine:
She Thinks Big
Smart Strategy for CPA's Podcast
LinkedIn | Email
Episode 101 - How a CPA Can Raise Prices with Confidence
Episode 106 - Better Pricing Strategies for Accountants: Stop Billing by the Hour with Jonathan Stark
Today, Nikki is celebrating another sales success story with a member of the Sales Maven Society, Karen Rae. Karen is the founder of Fave Lifestyles, a lifestyle brand and community for women to amplify their expertise to the community seeking the resources to create their Fave life. Fave is a place for women in business to shine! Listen as they discuss the significant results Karen has gotten from implementing the things she and Nikki have worked on, plus much more on this episode of the Sales Maven Show.
Originally Karen came to Nikki for help with engaging with women in her online community without sounding salesy and instead becoming a resource for them. Nikki helped her by flipping the script and teaching her how to change her mindset on how to help and serve someone. She learned how to make the women she wanted to help the center of the conversation and engage by coming up with strategic questions.
Karen shares the results she has seen since she implemented the script that Nikki suggested. Karen also talks about how successful she has been at moving people from a DM to a live conversation to actually becoming one of the experts in the community. This is allowing her to now have conversations to identify whether or not it makes sense for this person's business as well as for Fave to offer them the opportunity to be an expert.
Nikki believes Karen is a great example of implementation and seeing the results of it. She went from being a stay-at-home mom to building a business and went out of her way to understand what works for her and how to be willing to change things up. Karen says that what has really helped her is Nikki's year of asking questions. She had never felt comfortable asking questions until Nikki told her it was ok to ask questions in business. Nikki knows you can pretty much say or ask anybody anything as long as you phrase it correctly.
Karen says that the number one biggest benefit for her of being a member of the Sales Maven Society has been the confidence she has gained. She was so scared to get out there and chat with people because she didn't know what to say or how to say it. But because of the gentle, beautiful words that are talked about in the different scenarios and how to create those conversations have given her the confidence to talk to people.
Are you ready to ignite your sales and build your own confidence? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[01:03] Welcome to the show, Karen!
[01:23] Nikki speaks about why she wanted to do this episode.
[03:12] Karen shares how women can work with her membership community.
[06:12] Karen speaks about how her community differs from other communities.
[08:20] Karen discusses the issue she had that she and Nikki worked on together.
[11:16] How to move them from a DM into having a live conversation about becoming one of the experts was also something they worked on.
[12:49] Nikki talks about the three things they decided were most important for what Karen was trying to accomplish.
[14:30] Karen shares that what has really helped her is Nikki's year of the questions.
[16:20] Nikki believes Karen has done a great job of implementing the changes they discussed.
[18:57] Karen is still working on asking the questions to identify what the customer's struggle is.
[19:51] It's not about being perfect; it's about building rapport.
[21:28] Asking how you can be a resource for someone isn't a generic throwaway line; it should only be used sincerely.
[23:44] What has one benefit been for you, being a member of the Sales Maven Society?
[25:14] Today's question is; of the ways we've talked about working together, which one are you most interested in learning about?
Find Nikki:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Karen:
Fave Lifestyles
5 Easy Steps to Amplify Your Expertise a Free downloadable for you! https://www.subscribepage.com/amplifysocial
Today Nikki is sharing how to turn negatives into positives in your sales conversations. She is going to give some examples of things that often come up in sales conversations that are perceived as negative and hopefully show you how to turn it around to make it positive and, along the way, give you some new language to use in your sales conversations, plus much more on this episode of the Sales Maven Show.
Listen as Nikki shares three situations that often come up during your sales conversations that may bring up some fear. The first one is when someone is asking you to do something you don't offer. Nikki shares how she recently handled a situation just like this and the language she used to turn it into a positive. She isn't afraid to tell clients she doesn't offer something but always tells them what she does offers.
The second situation is when someone brings up a negative experience they previously had. This is a buying signal and a chance for you to turn it into a positive. Never dive into the pit with them by adding any negative opinions. Just say you are sorry and tell them what they can expect when they work with you.
Are you doing something in your business that you really don't want to do even though you know it's an important component of what you do? Nikki says one way to turn this negative into a positive is to add it into a package, raise your rate on the package, and incentivize your client to do it themselves. That way, your client feels like they are getting a discount if they do it themselves, but if they still want you to do it, you are being compensated for it.
The foundation of everything Nikki teaches and how to be successful in sales is about building rapport. It is best to always be making rapport deposits in your bank account with everyone you come in contact with instead of making withdrawals. Want to learn more about how to build rapport? Nikki wants to invite you to join the Sales Maven Society.
This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:44] Welcome, and thank you for listening!
[01:31] Shout out for a very nice review from theleadr.
[02:56] Listen as Nikki shares the first situation as negative in a sales conversation.
[05:04] Nikki knows that when she works with clients, they get huge value, so she has no issue telling them when she doesn't offer something.
[07:32] Be ready to say that isn't something I provide, but tell them what you can do.
[09:24] The second situation is when someone brings up a negative experience.
[11:36] Nikki talks about a situation she experienced recently, where her content was being taught by someone else.
[14:31] Don't hire sales coaches that have sold nothing and don't have real-world experience in sales.
[16:09] Nikki talks about how she helped a client and how the client contacted her recently and shared that she still uses what she learned.
[18:48] Nikki shares a mistake she sees people do in their business.
[21:15] Language and the way you position something to the client matters.
[22:45] Building rapport is the basis of everything that Nikki teaches.
[23:53] When your answer is no to something, you need to state no as a fact.
[25:05] The question Nikki picked for this week is; where are you in the decision-making process, and would you like to move forward with working together?
[28:21] Thank you so much for listening!
Find Nikki:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Selling The Complete Solution with Amber Peterson
Buying Signals in Sales - How to Recognize and Act on Them
Nikki is celebrating a sales success story today with a member of the Sales Maven Society, Niki Ramirez. Niki is the founder and principal consultant at HR Answers, a human resource consulting firm that specializes in providing support and HR guidance to small business leaders. Listen as Niki shares the challenge she came to Nikki with around her speaking engagements and how to connect with people to create a future sale, plus much more on this episode of the Sales Maven Show.
Nikki helped Niki follow a process in preparing the people who were in her sessions to be ready for an offer at the end by sprinkling in important information language as a lead-up to the offer. Nikki believes that it's important to plant seeds while still following the rules of no selling from the stage, allowing people to take the next step with you.
Niki shares that once they determined her strategy, she invited people to join the list and join her community. She says that 18 to 20 percent of the people at her conferences sign up to be on her mailing list, and she has also implemented donating to a local charity for every person who signs up to her email list. Then she makes a blanket donation to the charity. Niki also talks about Nikki's advice to have different offers ready to meet a prospective client's needs.
Niki believes some benefits she has received from being a part of the Sales Maven Society are that it has made it so that she doesn't have to think about what to ask because there are so many smart people already asking the questions. Having access to the materials, recorded training, and the how-tos have made it so that she can make a checklist of things she is working on to improve her techniques is another big plus.
Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Find Nikki:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Niki:
HR Answers
Email | LinkedIn
Nikki's guest for this On-Air Coaching Call is Jill Shroyer. Jill is a Sales Maven Society member and the owner of Expedition HR Consulting. Jill loves dealing with sticky situations, so she helps her clients fix their situations and prevent anything sticky in the future. She needs Nikki's support around creating some custom offers and the rates she should charge for them since they aren't part of her usual offerings. Of course, Nikki is on point with her answer on this episode of the Sales Maven Show.
Nikki says that as our businesses grow, we find that we have pieces or parts of what we offer that are valuable to a client without getting the full package. It is often necessary to create custom packages or even an à la carte menu with these kinds of DIY clients. Sometimes you have to test the market to find the pricing sweet spot and see what the market will pay for the new bundle.
Jill loves Nikki's idea of charging a lower rate for the bundle during an email campaign to test the market and likes how that could translate down the road into more sales when she adds more to the bundle. Jill doesn't usually sell through her email list, so she will have to train her list to look for the offers. Nikki also wants Jill to set up a conversion email sequence because you can't just send out a one and done email, there has to be follow up emails for special offers. If you missed Nikki's Conversion Email Sequence Masterclass, let her know, she might put out a special offer for the videos with enough interest.
Jill would also like Nikki's input on when to know that you are priced too high or if you just haven't reached your ideal client. Nikki shares that doing the testing is important, and sometimes it's just a gut check and seeing if you would feel resentful if you charged less, and if you would, then that would be a case of bless and release. But you might also not have reached the right level of your ideal client because if they are new, they might not be able to spend what you are asking even if they want to.
Jill says that getting Nikki's response on items that are posted on the site is one of the major benefits she has received from being a member of the Sales Maven Society. The caliber of people in the society is amazing, these are high-quality people, so they add real value when they comment as well.
Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Jill Shroyer:
Expedition HR Consultants
Email | Instagram
Nikki is excited to bring you this episode of the Sales Maven podcast. Today's conversation is around how to have a strategy for making better business decisions. When deciding about doing something or signing up for something, we often get told to think about things from the perspective of our return on investment (ROI). Listen, as Nikki shares some questions to ask yourself to help you make better business decisions and get the best return on opportunity (ROO) possible.
Nikki shares the following seven questions to help you make better business decisions when an opportunity presents itself. Do you need or want the experience? Are you willing to invest the time and effort to do the follow-through needed? Will you be discouraged if you don't close immediate business? What will you be giving up to pursue this activity? What steps can you take to minimize the risk of the previous question? What is there to gain by saying yes to this opportunity? What steps can you take to maximize achieving the best-case scenario?
Take some time to really go through the questions and answer them when you are making decisions. You may find that you will say no to things that you might have been tempted to say yes to. You will probably be glad that you went through this exercise, and you may even find that you are going to start saying yes to things you might have said no to because you are looking at them from a different perspective.
Do you want to learn more about how to apply questions to your sales conversations? You are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she'll provide answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
"Do you like to be right?" Nikki is excited to bring you this episode of the Sales Maven podcast. She shares some stories, and some techniques for you to think about in your conversations. You may find some new ways to think about your communication and have some new language to go with it.
"Sometimes being right isn't the best thing." It's all about the relationship, and whether being right is helping the relationship or hurting it. You don't want to push clients or customers away by shaming them because, as Brene Brown says, "If shaming worked, she would be the first person in line to do it."
This idea of being right, does it really serve you or does it cost you clients? Nikki wants you to start to notice the places where you feel compelled to point out where you are right, and someone else is wrong, catch yourself and decide how it serves the relationship. Ready to learn more?
Do you want to learn more about how to apply questions to your sales conversations? You are invited to join the Sales Maven Society. This is an opportunity for you and Nikki to work together. You bring your questions, concerns, sales challenges, and she'll provide answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Public Speaking and How to Monetize it: An On Air Coaching Call with Mary Beth Simon.
Nikki's guest for this On-Air Coaching Call is Brandy Searcy. Brandy is a Sales Maven Society member and the creator of the product line Rain Organica. Brandy needs Nikki's support when she is in a situation where she is selling and purchasing. What amount of selling she should do versus asking questions to be sure it is the right fit for her brand. Listen to Nikki's answer on this episode of the Sales Maven Show.
Nikki suggests Brandy has a set list of questions prepared. She needs the answers to decide if this is the right rep firm to sell her products and be prepared with a small product line presentation with the history and why it's such a unique product line. You don't want to go in desperate for the job, so there should be a fifty fifty balance of why your product line is right for them while figuring out if their firm is right for you, and you should interview no less than three to five firms before you decide which firm is right for you.
Brandy felt like there was information she needed, but because the salesperson kept talking over her and acting like she had the answers to all the questions before Brandy could ask them, she didn't get what she needed out of the meeting. Brandy didn't feel like the salesperson was trying to build any rapport and that her product would be just one of many, which Nikki says should be a red flag.
Brandy says there are so many benefits of being in the Sales Maven Society. In addition to the feedback Nikki provides, the treasure trove of videos and worksheets that are available to society members is enormous, and the community and caliber of members are unprecedented.
Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Find Brandy Searcy
Rain Organica
The Alchemy of Things Podcast
How do you feel about trading services? Nikki is really curious to find out who has traded services and how it worked out, especially if you have a strong opinion about it.
The purpose of today's episode is to give you some possible language to use when someone asks you to trade services so that you are prepared and know how you want to respond, plus much more on this episode of the Sales Maven Show.
Nikki believes that when someone asks to trade services with you, they are trying to sell you something because you have to be willing and find value in whatever they are offering in the trade. It's a big deal to trade if the thing you are trading for doesn't bring any value to you, and sometimes people feel like they got the short end of the stick.
It's okay to say no, but it's also okay to ask. Nikki says to be confident in your response, and she shares some possible responses you could offer. The first one is, thank you for asking, I don't trade for services, but I would be happy to earn your business. Another response might be: thank you for asking. As much as I appreciate what you offer, it's not a great fit for me. Listen in to hear the other responses Nikki gives that can open the door to other business.
Do you need more support around sales language? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
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