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"In sales, storytelling is such a powerful technique." and "Storytelling brings your content to life." These are just two examples of why Nikki believes that storytelling is so important. Listen as Nikki shares how to use story in your business and how to use story to sell, plus much more on this Sales Maven Show episode.
"The idea is getting to a place where you feel comfortable that you have some stories in your back pocket, and you can whip them out whenever you need to." Nikki shares how she fell in love with storytelling at a storytelling class in the Redwood Forest with her friend Stacy and why she believes storytelling is the language of the brain.
One advantage of telling a story is that people will put themselves into the context of the story, and it makes it easier for them to take the next step with you when they can find themselves in the story. You don't memorize the story; you get the bones of the story, and you do the best telling of it you can. When you tell your story to a client, if it doesn't land, then change it up.
Nikki believes there are four types of stories you should be on the lookout for. The expertise story is a story that demonstrates your credibility and knowledge. The second is the surprise benefit story, an unintended positive outcome. Chunking sideways is the third type, and the last type is the "so-what" story. The so-what stories are the bigger stories that demonstrate the transformation that happens for people.
Do you need more support around stories? Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Today, Nikki's guest is Mridu Parik, a Sales Maven Society member whose goal in life is to help working women wake up with a plan so they can conquer all their demands while staying focused. Mridu needs Nikki's help in taking her two or three times a year group program and making it into a year-long evergreen program, plus much more on this episode of the Sales Maven podcast.
Listen as Nikki shares some reasons why having clients at different levels of the program can be a good thing and how having an offer at the end of the program to continue working with you is beneficial. Nikki also discusses converting clients and giving a time-sensitive bonus offer with reminder emails to increase awareness of your programs.
Nikki discusses some evergreen strategies, why it's good to use the same content month to month, and finding out what converts clients. Trying to sign up people to a long-term program can be detrimental because most people have trouble with even short-term commitments. Nikki wants Mridu to end each of her podcast episodes with a call to action. It can be the same content because you might be speaking to people who had never listened to your podcast before or just never really paid attention until they were ready to act.
Mridu shares that she loves being a part of the Sales Maven Society because the caliber of people is amazing, but her most favorite part is when Nikki is asked to rewrite members' sales questions and how she helps anyone who needs help with sales language, she learns so much from this.
Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00!
In This Episode:
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It was such a blast discussing Cognomovement with mother-daughter dynamic duo Liz Larson and Leah Larson! They talk about their roles within the company and how the company came to be, such as how Liz implemented a sales program as a sales trainer in the car business and was then a neurolinguistic practitioner after that car dealership closed.
Now co-developer and lead trainer of Cognomovement's Research and Development department, Liz spends some time explaining what she does today and what types of resources that Cognomovement offers people. Cognomovement utilizes a revolutionary therapy technique that moves toward trying to solve problems such as fears and phobias, relationship issues, low energy and low creative output, inability to concentrate, and so much more – not by working with the mind but rather by working with the body!
Liz's daughter Leah is the business manager of Cognomovement, taking care of email marketing and social media, and she discusses what that has been like. She also describes her email sequencing role and what that has been like for her, and both of them enthusiastically discuss Cognomovement and the importance of pre-framing. They, for example, offer a free weekly event at the end of which they make an offer.
Liz and Leah also touch my heart by enthusing over what working with me at the Sales Maven Society has been like and what they have learned from working with me. Liz, for example, says that her work for her went from being a chore to being exciting and how even though she and Leah thought that they were doing well at the beginning, what I taught them and helped them build was still beneficial to them.
The love and respect are mutual. Liz and Leah are changing the world and changing lives and are constantly testing the limits of what's possible for the betterment of humanity. I hope that you'll check out Cognomovement!
You're invited to join Nikki's Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode:
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Today is the one-year anniversary of the Sales Maven Podcast, and Nikki is doing something special to thank you for listening. Her guest today is Melina Palmer of The Brainy Business podcast, Nikki's go-to podcast. Melina is an amazing person, a brilliant business owner, and Nikki's favorite podcaster of all time.
Nikki and Melina discuss what you should and shouldn't do when sending emails to someone you really want to connect with. Instead of sending a canned email to hundreds of people, concentrate on sending one to a few to people that you feel will be a good connection for you, that you want to learn from, and pay attention to the details of the email and make sure your language is on par.
"Your message and your communication with people should be thoughtful." Pay attention to the words you use, what you say, and what others read can be taken differently. It's your job when sending a communication to make it useful for the person you are sending it to. Read your messages from the reader's perspective; it will pay dividends in so many ways.
Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Find Nikki:
Find Melina:
"Sales is not something you do to somebody; it's something you do with somebody." Sales is about the other person, and at times, you need to become an expert at understanding the multiple perspectives involved in a sales discussion. So listen for Nikki's strategies on sales mindset and perspectives and much more on this Sales Maven Show episode.
There are three perspectives that are critical that allow you to put yourself in this place and look at things from these different perspectives because when you can do that, new information is revealed to you. The first of the three perspectives is self, that's how you show up in a conversation. The second perspective is other: the person you are in a conversation with, and the third is the observer, the eagle-eye view of the conversation. Learning what these three perspectives do and how they show up in a conversation and how to use it to your advantage can make it easier to earn someone's business. Listen as Nikki does a deep dive into each of these perspectives and how to use them to your advantage.
"Learning how to move through perspectives is one of those things that will take your sales conversations to the next level." Be careful about being stuck in one, you don't always want to be in the other perspective, it's not a good place to stay. You also don't want to get stuck in the observer perspective, it can be dangerous because you're not engaging the way the person needs, you're not showing up in that self version that person needs to decide to hire you.
Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Do you know how to use LinkedIn? Are you using it correctly? Today, Nikki's guest is Louise Brogan of The Social Bee from Belfast in Northern Ireland. Louise is a LinkedIn consultant and podcast host of LinkedIn with Louise, and her passion is teaching people how to use LinkedIn for business. Louise is asking for Nikki's support in building her retainer client offer to grow her business in 2021, plus much more on this episode of the Sales Maven podcast.
Nikki says that a client doesn't know what they don't know, so if you are not offering ongoing sessions above and beyond the VIP package, you could be doing them a disservice. It's important to be there to help them when things come up. Nikki speaks about the different tiers Louise could implement that will encompass everything she is trying to accomplish.
Would you find value in having a LinkedIn expert a click away? One thing that Nikki suggests is adding a Voxer package to Louise's VIP offer. Louise can put whatever parameters she wants and can use discretion on who is allowed the access. Louise could call this a premium package because there is value in having a LinkedIn expert just a Voxer click away.
Louise says the biggest benefit to her of the Sales Maven Society is Nikki's interaction and the quick responses she gives to the members. Louise also believes she learns as much from other people's questions as she does from her own.
Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00!
In This Episode:
Find Nikki:
Find Louise:
"When it comes to discounts, there needs to be a balance of power." Today we are talking discounts, those discounts you make to your existing clients, and the discounts you put out to your list. Discounts, some people love them, some people hate them, let's see how you feel about them by the end of this episode. So listen for Nikki's strategies plus much more on this episode of the Sales Maven Show.
Nikki shares that the balance of power in a sales relationship or when giving discounts is very important. Nikki is a fan of giving discounts as long as they benefit her in some way. When someone asks for a discount, you need to consider three things; does this discount make sense? Can I get something in return by saying yes, and does it feel right to me? If not, say no.
Do you have people tell you to stop putting pricing on your website? Listen as Nikki shares why she disagrees with this and why she believes putting pricing on your website is important.
As consumers, we love to take advantage of deals, and we expect to find prices. Have you thought about adding a bonus instead of a discount if saying discount bothers you? Do what feels right to you.
Nikki believes that if you aren't selling to your list regularly, they forget about who you are and what you offer, so don't be afraid to put offers out. Focus on the people who are ready to buy from you right now and put that offer out to them. Don't hold yourself back or worry about what people say you should or shouldn't do in your business.
Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Find Nikki:
Nikki Rausch
@yoursalesmaven
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
To download free Resources from Nikki: www.yoursalesmaven.com/maven
Do you ever struggle to get clients to take action so you can finish a project and receive your final payment?
Today, Nikki's guest is K'ai Roberts Fu, a member of the Sales Maven Society and the owner of Magnus Media Group Video Production, a mobile video production company.
K'ai is asking for Nikki's help navigating content creation, marketing, and promotional offers in a constantly changing environment and what she can do to coach people into finishing a project, plus much more on this episode of the Sales Maven podcast.
Nikki starts by suggesting ways for K'ai to approach clients about ways she can of service to them. Nikki believes that since K'ai is so shy, if she starts by asking questions, it might make it easier to get a conversation started to highlight how she can help them promote their business. Nikki wants K'ai to treat her business just like she would any other business in the community that she recommends, and it's okay to be proud of what she does. It's not bragging; it's a statement of what is.
Nikki also gives K'ai some insights into getting projects completed by blocking time on the client's calendar to get each stage of the project completed. When a client doesn't finish their portion of the project on time, they usually don't block time to complete the task. So if you handle their calendar, it should make getting the needed information easier.
K'ai shares that being a part of the group and getting feedback is one of the biggest benefits she receives from being a Sales Maven Society member. She says that when she saw the way Nikki offers suggestions for the member's emails and gives feedback along with the other members, she realized how wonderful it is.
Do you want to know how to use your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00!
In This Episode:
Find Nikki:
Find K'ai:
When's the last time you were working with a client and they were so caught up in telling you the story behind their question that you ran out of time? Nikki shares some tips and techniques on helping prospects and clients get to the point quickly and succinctly so that you can focus on the things they need your support for. You can also use this as a technique to help you wrap up a conversation. Nikki shares that this particular technique and the language structure she gives today around this topic is because we are all struggling to find time. So listen for Nikki's strategies plus much more on this episode of the Sales Maven Show.
How you say something is almost more important than what you actually say. Make sure you don't use an aggressive tone when asking them if they would be willing to share the three most important things they need support with today. Getting clarity on what the client needs can help move the conversation along when they get wrapped up in the story they are sharing.
Nikki is sharing this technique today in hopes that it will be a great rapport builder with your clients and that it will be a way for you to have more clarity on how to interrupt gracefully and direct conversation for the sake of time and so that you can deliver on what you promised to somebody. Nikki is doing a deeper dive into this topic in the Sales Maven Society and if you are not already a member, Nikki would love to see you there.
Nikki wants to invite you to join her Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
Find Nikki:
Nikki's guest today is Cori Myka, a member of the Sales Maven Society and a former VIP client. Cori is the owner of the Orca Swim School, an online program that lays the foundation of learning and change for adult non-swimmers that starts before they get to the pool. Cori needs Nikki's help to show the Orca Swim School clients how she can help them in her new offering as a life coach, plus much more on this episode of the Sales Maven podcast.
"Mindset is the key," Nikki suggests using language that shows how the process they used to overcome the fear of swimming can be used in other aspects of their lives. Cori defines life coaching as taking people through a process to figure out how the individual steps happen.
Nikki wants Cori to think about planting seeds when she has the opportunity, make connections for people, put a structure together that she can teach without giving a ton of how and a lot of the what. Nikki also wants Cori to continue to put herself out there and find ways to inspire her instructors to get onboard with planting seeds about life coaching.
Cori believes the benefits she receives from being part of the Sales Maven Society are being able to check in with the amazing people in the group and how Nikki makes her feel genuinely welcome, cared for, and seen in the society. Are you ready to connect with amazing professionals?
Do you want to know how to utilize your questions? Nikki invites you to join the Sales Maven Society. This is an opportunity for you and Nikki to work together, you bring your questions, concerns, and sales issues, and she provides answers and guidance to boost your confidence. Join by going to www.salesmavensociety.com, click add to cart, and then checkout and use coupon code: 47trial to get your first month for only $47.00!
In This Episode:
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