Sales Maven

Is your written communication effective, are you getting responses or crickets? Listen as your host Nikki Rausch shares some ways that you can get more return on your emails and other means of written communication. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is master certified in neuro-linguistic programming.

Nikki reads two forms of written communication she has received and breaks them down to teach us how to make them more useful. Nikki states that you must make every word you write in a message count, make them curious enough that they want to find out more, and never start a message out with an “I” or “we” statement. Who is the message for or about? Make sure that is your focus.

Listen, as Nikki discusses why, when communicating with prospective clients, we should never ask the client to do the work. Start with a question that allows them to decide whether they want to keep reading and don’t make the client search for the information you are trying to give them. You are trying to make them curious enough that they want to move forward and see what it is you are offering.

Nikki’s final ask is for you to go back over the last five emails you have sent and circle all the “I” and “we” statements to see if you are following the 80/20 rule. As a gift, she is offering you a free download of the full sales training course she usually reserves for her clients in her Sales Maven Society at www.yoursalesmaven.com/maven, check it out, you will be glad you did.

In This Episode:

[00:43] Welcome to the show.

[00:56] Nikki is discussing Part 2 of Making a Positive First Impression.

[02:09] In this episode, we are focusing on written communication to make a first impression.

[02:47] Your job is always to make it easy for the other person, default to the clients’ preference.

[03:31] How is your written communication with prospective clients? Are you getting responses?

[05:08] Check out www.yoursalesmaven.com/maven, Nikki has loaded a full training for you that is free for a limited time, so don’t wait.

[06:22] Nikki speaks about your messaging and your written communication with prospective clients.

[08:25] Nikki shares an example of the wrong way to write a message when you are trying to get someone as a client.

[11:52] Make sure every word you write in a message counts, give them a reason to want to respond.

[13:32] Don’t start a message with an “I” statement.

[15:02] Nikki speaks about “I” and “we” statements having no interest in someone that doesn’t already have a relationship with you.

[18:28] Don’t ask a prospective client to do the work, give them the information they need to see if you are a fit for them.

[19:45] Nikki shares an email that she received and breaks down what is wrong with it.

[22:04] There are four “I” statements in the first few paragraphs of the email.

[22:52] Who is that message for or about? The message is for her and about her, and that is not interesting to a reader.

[25:22] Nikki shares a potential rewrite for the email she received.

[27:22] Your assignment, if you choose to accept it, is to go back and look over the last five emails that you have sent to prospective clients and see how many “I” and “we” statements you have.

[28:24] Don’t forget to go to  www.yoursalesmaven.com/maven  to download your gift for listening today.

[29:22] Wishing you continued success in all that you do. Thank you for listening.

Find Nikki:

Nikki Rausch

Email

@yoursalesmaven

Facebook | Twitter | LinkedIn

Sales Maven Society

To download free Resources from Nikki: www.yoursalesmaven.com/maven

You only get one chance to make a first impression, are you sure the one you are making is the right one? Listen as your host Nikki Rausch shares some examples of things she has seen in the last few years that can detract from showing people you are trustworthy, competent, and likable. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is here to offer you sales techniques and strategies to help you master the sales conversation.

Nikki shares that making a powerful first impression is crucial when trying to earn clients. She speaks about a sales rep she worked with that was always late for meetings and would arrive barreling through the door like a bull in a china shop. Needless to say, his first impression game was not up to par.

The introduction is the first step in Nikki's selling staircase and is where you need to make that powerful first impression. Listen as she shares some ways you can make the introduction the start of a great business relationship. Nikki speaks about paying attention to the demeanor of the person you are meeting and always be aware of your expression. If you want to appear credible, relax the muscles of your face, and don't smile through the whole meeting.

Being aware of what kind of impression you are making on a client can make the difference between being successful and failing. Nikki takes us on a deep dive into the introduction step she introduced in episode one and gives us some tips on making our first impression a powerful one. So plugin, sit back and get ready to learn.

In This Episode:

[00:43] Welcome and thank you for listening.

[00:58] Nikki shares the topic of this episode and recaps episode one.

[01:45] Making a powerful first impression is crucial.

[02:33] Did you know that people are making judgments about your trustworthiness, competence, and likeability within a few seconds of seeing your face?

[03:52] Trustworthiness is the first thing potential clients are judging you on per a report that Nikki shared.

[05:16] Nikki details some examples of what she has noticed over the last few years that detract from your first impression.

[08:08] Be camera ready if you are making a video, don't play with your hair or fix your makeup, it's distracting and makes you seem unprepared.

[10:19] Nikki shares some stories of situations she has experienced in her career.

[13:15] Nikki speaks about a sales rep in the education market that was always late to appointments.

[15:36] Nikki chats about the horrific traffic where she lives near Seattle, Wa.

[18:45] Are you ever late for meetings with clients? What kind of impression does that make?

[21:08] Pay attention to the demeanor of the person you are meeting.

[22:06] Be aware of your expression, a smile at the introduction shows that you are friendly.

[25:32] Nikki speaks about being raised by her father, and the reason she felt she needed to be smiling all the time.

[26:55] When you are talking about something, and you want to be seen as credible, relax the muscles in your face, don't smile the whole time.

[29:20] Nikki talks about part 2 in the next episode.

[30:15] Nikki shares a story about driving to a location to do a sales presentation.

[32:19] What is one thing you can do right now to ensure you are setting yourself up for success? Is there anything you need to change about what you are doing?

[33:07] Join the Sales Maven Society; it's a robust opportunity for you to learn and hone your selling skills.

[33:35] Thank you so much for listening to this episode, if you enjoyed it, please leave a review and share it with your friends.

Find Nikki:

Nikki Rausch

Email

@yoursalesmaven

Facebook | Twitter | LinkedIn

Sales Maven Society

To download free Resources from Nikki: www.yoursalesmaven.com/maven

You only get one chance to make a first impression, are you sure the one you are making is the right one? Listen as your host Nikki Rausch shares some examples of things she has seen in the last few years that can detract from showing people you are trustworthy, competent, and likable. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is here to offer you sales techniques and strategies to help you master the sales conversation.

Nikki shares that making a powerful first impression is crucial when trying to earn clients. She speaks about a sales rep she worked with that was always late for meetings and would arrive barreling through the door like a bull in a china shop. Needless to say, his first impression game was not up to par.

The introduction is the first step in Nikki’s selling staircase and is where you need to make that powerful first impression. Listen as she shares some ways you can make the introduction the start of a great business relationship. Nikki speaks about paying attention to the demeanor of the person you are meeting and always be aware of your expression. If you want to appear credible, relax the muscles of your face, and don’t smile through the whole meeting.

Being aware of what kind of impression you are making on a client can make the difference between being successful and failing. Nikki takes us on a deep dive into the introduction step she introduced in episode one and gives us some tips on making our first impression a powerful one. So plugin, sit back and get ready to learn.

In This Episode:

[00:43] Welcome and thank you for listening.

[00:58] Nikki shares the topic of this episode and recaps episode one.

[01:45] Making a powerful first impression is crucial.

[02:33] Did you know that people are making judgments about your trustworthiness, competence, and likeability within a few seconds of seeing your face?

[03:52] Trustworthiness is the first thing potential clients are judging you on per a report that Nikki shared.

[05:16] Nikki details some examples of what she has noticed over the last few years that detract from your first impression.

[08:08] Be camera ready if you are making a video, don’t play with your hair or fix your makeup, it’s distracting and makes you seem unprepared.

[10:19] Nikki shares some stories of situations she has experienced in her career.

[13:15] Nikki speaks about a sales rep in the education market that was always late to appointments.

[15:36] Nikki chats about the horrific traffic where she lives near Seattle, Wa.

[18:45] Are you ever late for meetings with clients? What kind of impression does that make? 

[21:08] Pay attention to the demeanor of the person you are meeting.

[22:06] Be aware of your expression, a smile at the introduction shows that you are friendly.

[25:32] Nikki speaks about being raised by her father, and the reason she felt she needed to be smiling all the time.

[26:55] When you are talking about something, and you want to be seen as credible, relax the muscles in your face, don’t smile the whole time.

[29:20] Nikki talks about part 2 in the next episode. 

[30:15] Nikki shares a story about driving to a location to do a sales presentation.

[32:19] What is one thing you can do right now to ensure you are setting yourself up for success? Is there anything you need to change about what you are doing?

[33:07] Join the Sales Maven Society; it’s a robust opportunity for you to learn and hone your selling skills.

[33:35] Thank you so much for listening to this episode, if you enjoyed it, please leave a review and share it with your friends.

Find Nikki:

Nikki Rausch

Email

@yoursalesmaven

Facebook | Twitter | LinkedIn

Sales Maven Society

To download free Resources from Nikki: www.yoursalesmaven.com/maven

Do you need help closing more sales? Listen as your host Nikki Rausch shares her tips, strategies, and techniques for closing sales and much more on this episode of the Sales Maven. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is master certified in neuro-linguistic programming. Nikki is here to offer you sales techniques and strategies to help you master the sales conversation.

Nikki speaks about the need to have a process or structure that enables you to move a person from the introduction to a place where dollars or services will be exchanged. She also explains what neuro-linguistic programming is and how it combined with her sales background allows her to teach people how to have more flexibility in their conversations to put their prospects at ease and make the sales conversation more seamless.

Do you know what a buying signal is? Listen, as Nikki shares her selling staircase, a five-step process to closing more sales. She explains why you need each step, how each step can bring you more sales, and which ones you are skipping if you can't seem to get new clients. Nikki believes that the more proficient you get at moving people through the staircase, the more revenue you will generate, and the more you will grow your business.

If you are stuck and don't understand what is wrong or how you can increase your sales, this is the episode for you. Nikki gives you the steps; all you have to do is follow them. A piece of advice that she always gives her society members and clients is to go out and focus on revenue-generating activities first. By hitting play and listening to this episode can put a check-mark on your first activity to help you focus on getting more revenue.

In This Episode

[00:43] Welcome, everyone!

[00:59] Nikki is speaking about the importance of closing sales.

[01:33] She shares her background and sales experience.

[03:27] Nikki speaks about having a process or structure to what you are doing to move someone to the place where you exchange dollars and services.

[04:49] Have you ever heard of neuro-linguistic programming?

[07:04] Nikki explains what she calls the selling staircase, a five-step process.

[08:25] The introduction is step 1, making a compelling introduction.

[09:20] Step 2 is creating curiosity, the way you answer questions, or plant seeds.

[11:25] Do you know what a buying signal is? Verbal or non-verbal?

[12:33] The discovery phase is step 3, the want, problem, or need.

[13:47] Step 4 is the proposal, a clear way to outline what you are offering as a solution.

[15:29] The close is step 5, give or issue closing language.

[16:40] Nikki explains that to close more sales, you need to follow the staircase step by step.

[18:10] Issuing invitations is the way you move people from step to step.

[20:02] Are you issuing invitations and moving people from step to step?

[21:04] Nikki says as you get more proficient in moving clients from step to step, you will get more clients.

[22:49] What level are you skipping?

[23:03] The three most common ways Nikki works with clients: private coaching, team training, and her membership option, the Sales Maven Society.

[23:48] Nikki's last piece of advice is to go out and focus on revenue-generating activities first.

Find Nikki:

Nikki Rausch

Email

@yoursalesmaven

Facebook | Twitter | LinkedIn

Sales Maven Society

To download free Resources from Nikki: www.yoursalesmaven.com/maven

Do you need help closing more sales? Listen as your host Nikki Rausch shares her tips, strategies, and techniques for closing sales and much more on this episode of the Sales Maven. Nikki is a sales strategist and coach with over twenty-five years of sales experience and is master certified in neuro-linguistic programming. Nikki is here to offer you sales techniques and strategies to help you master the sales conversation.

Nikki speaks about the need to have a process or structure that enables you to move a person from the introduction to a place where dollars or services will be exchanged. She also explains what neuro-linguistic programming is and how it combined with her sales background allows her to teach people how to have more flexibility in their conversations to put their prospects at ease and make the sales conversation more seamless.

Do you know what a buying signal is? Listen, as Nikki shares her selling staircase, a five-step process to closing more sales. She explains why you need each step, how each step can bring you more sales, and which ones you are skipping if you can’t seem to get new clients. Nikki believes that the more proficient you get at moving people through the staircase, the more revenue you will generate, and the more you will grow your business.

If you are stuck and don’t understand what is wrong or how you can increase your sales, this is the episode for you. Nikki gives you the steps; all you have to do is follow them. A piece of advice that she always gives her society members and clients is to go out and focus on revenue-generating activities first. By hitting play and listening to this episode can put a check-mark on your first activity to help you focus on getting more revenue.

In This Episode

[00:43] Welcome, everyone!

[00:59] Nikki is speaking about the importance of closing sales.

[01:33] She shares her background and sales experience.

[03:27] Nikki speaks about having a process or structure to what you are doing to move someone to the place where you exchange dollars and services.

[04:49] Have you ever heard of neuro-linguistic programming?

[07:04] Nikki explains what she calls the selling staircase, a five-step process.

[08:25] The introduction is step 1, making a compelling introduction.

[09:20] Step 2 is creating curiosity, the way you answer questions, or plant seeds.

[11:25] Do you know what a buying signal is? Verbal or non-verbal?

[12:33] The discovery phase is step 3, the want, problem, or need.

[13:47] Step 4 is the proposal, a clear way to outline what you are offering as a solution.

[15:29] The close is step 5, give or issue closing language.

[16:40] Nikki explains that to close more sales, you need to follow the staircase step by step.

[18:10] Issuing invitations is the way you move people from step to step.

[20:02] Are you issuing invitations and moving people from step to step?

[21:04] Nikki says as you get more proficient in moving clients from step to step, you will get more clients.

[22:49] What level are you skipping?

[23:03] The three most common ways Nikki works with clients: private coaching, team training, and her membership option, the Sales Maven Society.

[23:48] Nikki’s last piece of advice is to go out and focus on revenue-generating activities first. 

Find Nikki:

Nikki Rausch

Email

@yoursalesmaven

Facebook | Twitter | LinkedIn

Sales Maven Society

To download free Resources from Nikki: www.yoursalesmaven.com/maven