In this episode, Steve Fretzin and Sarah Allen discuss:

• The importance of consistency and discipline in achieving business success
• Leveraging video marketing to build credibility and save time
• Understanding and overcoming common barriers to adopting video marketing
• The value of clarity and focus in business strategy and client engagement

Key Takeaways:

• Starting with short videos that address frequently asked questions allows lawyers to engage clients effectively while also reducing the time spent repeatedly explaining the same concepts.
• Tailoring video content to a specific audience builds trust, credibility, and professional authority, making it more effective than chasing viral success or trying to appeal to a broad, unfocused audience.
• Creating high-quality videos does not require expensive equipment, as a simple setup with a smartphone, webcam, and external microphone can produce professional and engaging results.
• Videos that focus on providing solutions to client problems or answering their common questions not only save time but also help establish the creator as a knowledgeable and trustworthy expert in their field.

"The biggest benefit of video for attorneys is you get your time back... it's literally duplicating yourself." —  Sarah Allen

Got a challenge growing your law practice? Email me at [email protected] with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

Episode References: 

The No B.S. Small Business Book by Casey Graham: https://www.amazon.com/No-B-S-Small-Business-Book-ebook/dp/B09N9TZTW3

About Sarah Allen: Sarah Allen’s career bridges the worlds of big business and entrepreneurship, with leadership roles managing $100M+ divisions at Old Navy, Banana Republic, and eBay. Her time at eBay sparked a passion for empowering entrepreneurs, leading her to channel her corporate marketing expertise into helping small businesses succeed. Through her signature 5-step video marketing framework, Sarah has driven over $1M in revenue for her clients by helping them attract and convert new customers with ease.

Connect with Sarah Allen:  

Website: http://www.sarahallenconsulting.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/sarah-ann-allen

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.