There are a lot of apologies out there. And a lot of them only serve to make things worse.

“I’m sorry if you were offended”
“We’re sorry if what we said was misunderstood”
“The situation is regrettable”
“Sorry but we have the right to do it and we reserve the right to do it again”

Sometimes a bad apology is because someone wants to hold on to their pride, or deep in their heart an apology can’t be right because they know they’re the hero of their own story.

In this episode Susan McCarthy and Marjorie Ingall of SorryWatch.com share some of what they see behind the bad apologies and offer good advice for doing better.

Listen For
4:23 Why Apologies are Important to Society
5:54 The Challenges (and Benefits) of Apologizing
9:59 The Key Elements of a Good Apology
13:15 Why Sometimes You Shouldn’t Apologize Right Away

Guests:
Marjorie Ingall
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Susan McCarthy
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SorryWatch.com

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