In this ScaleX™ Insider clip, Brian Solis unpacks one of the most overlooked reasons people feel stuck despite working hard: they're saying yes to the wrong things.

Drawing from his books Life Scale and Mind Shift, Brian explains why progress isn't about doing more — it's about aligning daily actions with long-term direction. Without that alignment, even the busiest people slowly drift further away from the life and impact they want.

KEY INSIGHTS

• Being busy often masks a lack of direction

• Progress only happens when daily actions align with long-term vision

• Distractions don't just waste time — they quietly reshape priorities

• What you say yes to determines what you say no to

• Focus isn't about discipline — it's about awareness

• Most people don't fail from lack of effort, but from lack of clarity

THE CORE LESSON

The real non-negotiable isn't productivity — it's intention.

Brian explains that true progress begins when you stop reacting to noise and start consciously choosing what deserves your time, energy, and attention. Without that filter, even meaningful effort leads you in the wrong direction.

This is where Life Scale and Mind Shift intersect: understanding how algorithms, habits, and modern life quietly pull us off course — and how to regain control.

PRACTICAL TAKEAWAYS

• Audit where your time actually goes

• Track distractions the same way you track tasks

• Ask: "Is this moving me closer to the life I want?"

• Reduce noise before adding more tools

• Treat focus as a daily decision, not a personality trait

WHY THIS MATTERS FOR LEADERS

For founders, operators, and high performers, mindset is the multiplier.

If your thinking is scattered, your strategy will be too. If your focus is intentional, everything else compounds faster.

As Brian explains, mindset isn't soft — it's the foundation for scale.

ABOUT BRIAN SOLIS

Brian Solis is a world-renowned digital anthropologist, futurist, and Head of Global Innovation at ServiceNow.

He advises global organisations on digital transformation, AI, innovation, leadership, and the future of work. Brian has published over 60 research reports and several bestselling books, including Life Scale and Mindshift.

His work has been featured in Harvard Business Review, Forbes, CIO, and more. He is a former LinkedIn Top Influencer and is followed by over 800,000 people worldwide.

CONNECT WITH BRIAN SOLIS

🔗Website: https://www.briansolis.com 🔗LinkedIn: https://www.linkedin.com/in/briansolis

Books: https://www.amazon.com/stores/author/B0DCL6RLV6