Most people never reach their potential because they come to the edge of their limiting beliefs—and back down.

Jim Murphy, creator of Inner Excellence, reveals the exact moment leaders stop themselves from scaling. It's not about strategy—it's about the uncomfortable feelings at the edge of what you believe is possible.

Jim explains why negative feelings stick like Velcro while positive ones slide off like Teflon. Your subconscious protects you from scary feelings, which keeps you small. But beliefs aren't thoughts—they're feelings. Learn to embrace uncomfortable feelings, and you expand what's possible.

MEET JIM MURPHY

Jim Murphy coaches PGA Tour players, Olympians, and top executives. After playing professional baseball with the Chicago Cubs, he spent five years in the Sonoran Desert researching peak performance. His book Inner Excellence has been translated into 30 languages and went viral when NFL star A.J. Brown was photographed reading it.

KEY TOPICS COVERED

• Why people never reach potential: they hit the edge of beliefs and back down when uncomfortable

• Velcro vs. Teflon: why negative feelings stick while positive ones slide off

• Three Pillars of Inner Excellence: Belief, Freedom, and Focus

• The four critical questions: Am I willing to face my fears? To fail? To look foolish? To sit with any feeling even if it never goes away?

• Why outcomes matter less than embracing the feeling

• Your subconscious only cares how you feel—beliefs are feelings

WHO SHOULD LISTEN

Essential for leaders stuck at a certain level despite working hard. If you hit the same ceiling, avoid difficult conversations, or feel capable of more but can't break through—this reveals why.

What feeling are you currently avoiding? Share in the comments.

READY TO SCALE WITH CONFIDENCE?

The ScaleX™ Accelerator Programme addresses both strategy and mindset—helping you break through revenue plateaus by addressing the beliefs holding you back.

Apply now: https://simplescaling.com/scalex-accelerator-programme

ABOUT JIM MURPHY

Jim Murphy is the creator of Inner Excellence and a performance coach to world-class athletes and executives. After competing in the Chicago Cubs organisation, he spent five years in the Sonoran Desert researching peak performance psychology. He's coached PGA Tour players, Olympians and CEOs, and is founder of the Inner Excellence Freedom Project.

Website: https://innerexcellence.com Instagram: https://www.instagram.com/innerexcellence.jimmurphy Books: Inner Excellence and The Best Possible Life

ABOUT SCALEX™ AND SIMPLE SCALING

ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus.

Learn more: https://simplescaling.com/scalex-accelerator-programme Host: Brendan McGurgan

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TIMESTAMPS

00:00 Why most people never reach their potential 02:30 Coming to the edge of your beliefs 05:15 The subconscious protection mechanism 07:40 Three Pillars: Belief, Freedom, Focus 10:20 Why freedom is lacking (social media comparison) 12:45 How to expand what you believe is possible 15:10 Visualization practice for embracing discomfort 17:30 Four critical questions to ask yourself 20:15 Why outcomes matter less than embracing feeling 23:00 Velcro vs. Teflon: why negative feelings stick 25:40 Beliefs are feelings—how to change them

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