ScaleX™ Insider Podcast

In today's conversation with Lee Benson, we talk about how to master your most important metrics for soaring business success, why success in business needs you to focus on the most important numbers, the most important metrics HR, finance and marketing, how key metrics galvanise your team in a successful business, why you need to connect culture to financial results and the proven method for setting team goals that actually work and so much more…

About Lee

When you run a business, you need to keep score. But what are you keeping score of? That is the most important question.

Once you've identified your company's most critical metric, that most important number, you can align everyone to it, and everyone will be on the same page. This will then guide future decision making and bring about accountability.

Joining me on today's show is Lee Benson, the founder and CEO of Execute to Win, or ETW. As part of our discussion today, Lee will be sharing his MIND Methodology. MIND is an acronym which stands for Most Important Number and Drivers. It's a simple, sustainable system that improves business results through better alignment, decision making, and accountability. And you're about to learn all about it!

Lee is also the author of 'Your Most Important Number, Increase Collaboration, Achieve your Strategy, and Execute to Win.'

If you have ambitions to scale your business, then this episode is for you!

Contact Lee

LinkedIn: https://www.linkedin.com/in/lee-benson-5b6101/

Web: https://themindmethodology.com/

Buy the book

Your Most Important Number: Increase Collaboration, Achieve your Strategy, and Execute to Win

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

https://linktr.ee/simplescaling

https://simplescaling.com/podcast In this episode, I had a terrific conversation with Kevin McCarthy about unlocking the secrets to a purpose-driven life and business. We covered a range of topics including, how to understand what your life and business purpose is, the warning signs that you are straying from your life purpose, the one thing you need to know to lead your business to success, why purpose matters more than money in business and how purpose leads to greater success, how to attract the best talent to your business, why the role of CEO is dead: How to make the shift to people centric leadership and so much more…

About Kevin

Kevin W. McCarthy is the creator of the website: ONPURPOSE.me. He's a man on a mission to eradicate meaningless from the planet one person at a time. In other words, he wants to help you know your purpose in life.

Kevin says, "If you're truly disheartened, then you're suffering from the absence of purpose and meaning. Knowing your purpose sets your life on a profoundly positive path. There's no benefit remaining mired in a life without meaning when you can know your 2-word purpose in minutes.

Kevin has written three books but for the purpose of today, we will focus on Kevin's first book, The On-Purpose Person, Making Your Life Make Sense which is a timeless classic. This "Modern Parable" was originally published in 1992 and updated in 2009. In this short, easy-reading story, you'll experience a life-changing journey of personal Discovery, Transformation, and Reward.

Contact Kevin

LinkedIn: https://www.linkedin.com/in/kevinwmccarthy/

Website: https://onpurpose.me/

Buy the books

The On-Purpose Business Person: Doing More of What You Do Best More Profitably

The On-Purpose Person: Making Your Life Make Sense

Chief Leadership Officer: Increasing Wealth so Everyone Profits

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

https://linktr.ee/simplescaling

In this episode, I had a terrific conversation with Kim Scott about how to be a kick-ass boss without losing your humanity. We covered a range of topics including, why we struggle to challenge and give honest feedback, how to break free as a boss from ruinous empathy and avoid obnoxious aggression in your business, how to recognise that your culture is becoming obnoxiously aggressive and losing its humanity, why radical candor is the building block of successful businesses, how to master the art of balance, why rockstars and superstars need equal growth opportunities in business and so much more…

About Kim

Kim Scott is the author of Just Work: How to Root Out Bias, Prejudice, and Bullying to Build a Kick-ass Culture of Inclusivity and Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity and is co-founder of the company Radical Candor. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University and before that led AdSense, YouTube, and DoubleClick teams at Google. Prior to that Kim managed a pediatric clinic in Kosovo and started a diamond-cutting factory in Moscow. She lives with her family in Silicon Valley.

Contact Kim

www.radicalcandor.com

www.justworktogether.com

Buy the book.

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

Just Work: How to Root Out Bias, Prejudice, and Bullying to Build a Kick-Ass Culture of Inclusivity

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

https://linktr.ee/simplescaling

In today's conversation with Allan Dib we talk about how to create a 1-page marketing plan to get new customers and make more money, the ultimate definition of marketing that you need to know, how to get more from less in marketing and business, why you need to be hyper-focused on your target audience to be successful marketing, how to cut through a noisy marketplace and be heard, prospects vs Leads and why you need to know the difference, how to do sales the new way, how to upsell to make customers more profitable, the 7 Step Framework to create powerful marketing messages and so much more…

About Allan

Allan Dibb is a serial entrepreneur, rebellious marketer, technology expert and #1 bestselling author of the 1- Page Marketing Plan.

He calls himself the managing dictator of Successwise which coaches owners/entrepreneurs on how to build their in-house marketing capabilities and has started, grown and successfully exited multiple businesses in various industries. One of his previous businesses was in the hyper-competitive telecommunications industry, where he faced heated competition from multibillion-dollar, multinational competitors. In four years, Allan grew this business from a startup to being named by Business Review Weekly (BRW) as one of Australia's fastest-growing companies—earning a spot on the coveted BRW Fast 100 list.

Contact Allan

Website: https://successwise.com/

Sign up for the Successwise email: https://successwise.com/blog/

Buy the book

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

https://linktr.ee/simplescaling

In today's conversation with Whitney Johnson we talk about how to grow your people to grow your company for smart growth, why you need to disrupt yourself to propel forward, how to emotionally regulate as a business leader to grow your company and people, how to harness the power of dopamine to achieve business success, the six stages of growth of business leaders, how to know you are on the right track in business and so much more.

About Whitney

Whitney Johnson is the CEO of Disruption Advisors (disruptionadvisors.co), a tech-enabled talent development company, and an Inc. 5000 2020 honoree, one of the fastest-growing private companies in America. Named by Thinkers50 as one of the ten leading business thinkers in the world (2021), she advises executives across the globe on smart growth leadership: growing your people to grow your company.

A Wall Street Journal, USA Today and Amazon bestselling author, Whitney is a world class keynote speaker and a frequent lecturer for Harvard Business Publishing's Corporate Learning. She has 1.8 million followers on LinkedIn where she was selected as a Top Voice in 2020. Her course on Fundamentals of Entrepreneurship has been viewed more than one million times, and she hosts a weekly LinkedIn Live with a million+ cumulative views. In 2017, she was selected from more than 17,000 candidates for the initial cohort of Marshall Goldsmith's 100 Coaches and was named as the #1 Talent Coach.

Whitney is a frequent contributor to the Harvard Business Review, as well as author of three books and is the host of the weekly Disrupt Yourself Podcast which has millions of downloads.

Contact Whitney

Email: [email protected]

Buy the book

Smart Growth: How to Grow Your People to Grow Your Company

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

https://linktr.ee/simplescaling

In today's conversation with Mark Divine we talk about how to create an unbeatable mind, creating a mindset for growth, the magic of visualisation in achieving your life's purpose, how to master visualisation to achieve your dreams, how to achieve your highest level of purpose, why your life and business purpose needs radical alignment, how to find your purpose through the gift of silence, how to practice meditation the right way to create a mindset that is unbeatable, why it is essential to choose the right breathing practice for you, how meditation boosts clarity of thought, health and longevity and so much more…

About Mark

Mark Divine is an expert in human performance as it is displayed in mental toughness, leadership, and physical readiness. His work is based on an integral warrior-leader model that he developed and tested on over a thousand special operations candidates worldwide. The integrated training, which involves physical, mental, emotional, intuitional, and spiritual training, has resulted in over a 90% success rate for the Spec Ops candidates. It is now taught to executives and corporate teams, tops sports teams, top athletes, professionals, first responders and warriors from all walks of life.

Mark is the founder and leader of several highly successful enterprises including SEALFIT (Physical and mental training), Unbeatable Mind, LLC (Executive Mastery Development), NavySEALs.com and USCrossFit. He also co-founded the Coronado Brewing Company in Coronado, CA.

SEALFIT which Mark also founded was developed out of the Navy's SEAL candidate Mentoring program, which took the pass rate for Navy SEAL candidates from 33% to over 80% on the Physical Screening Test at Navy Boot Camp. This program was instrumental in helping the Navy grow the size and quality of the SEAL force.

Mark has also authored four books: "The Way of the SEAL," published by Reader's Digest Publishing, "8 Weeks to SEALFIT" and "Kokoro Yoga" by St. Martin's Press, "Unbeatable Mind" and the "SEALFIT Training Guide," both self-published.

Contact Mark

https://markdivine.com/

https://unbeatablemind.com/team

https://sealfit.com/

Check out Mark's Show: The Mark Divine Show - https://www.youtube.com/@themarkdivineshow7739

Buy the books

· Unbeatable Mind

· The Way of the Seal

· Kokoro Yoga

· 8 Weeks for SEALFIT

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

https://linktr.ee/simplescaling

In today's conversation with Garry Ridge we talk about how WD-40 unlocked 10X growth through leadership and culture, the 3 reasons why WD-40 experienced explosive growth, why your HR Director needs to have a seat at the leadership table, how WD-40 created an authentic purpose with meaning, how WD-40 created an engaging culture through leadership, why leaders need to become coaches to be successful, how to be a successful leader of a scaling business and so much more…

About Garry

Garry is a Culture Coach and Chairman Emeritus of WD-40 Company (NASDAQ WDFC). WD-40 Company is the maker of the household staple, WD-40 as well a number of other product lines including hand cleaners and household cleaning products.

Garry has been with WD-40 Company since 1987 in various management positions, including Executive Vice President and Chief Operating Officer, Vice President of International and today he is Chairman Emeritus. He has worked directly with WD-40 in 50 countries.

Garry holds a philosophy on company culture which is based on a quote from Aristotle – "Pleasure in the job puts perfection in the work." He believes that all leaders can create a workplace where you go to work each day, make a contribution to do something bigger than yourself, learn something new and feel safe and protected. That belief extended to WD-40's values which he credits with giving freedom to employees as well as happiness.

In 2009, Garry co-authored a book with Ken Blanchard titled "Helping People Win at Work: A Business Philosophy called "Don't Mark My Paper, Help Me Get an A", Release in May 2009, FT Press. #MG 100 coach.

Contact Garry

LinkedIn: https://www.linkedin.com/in/garryridge/

Website: https://thelearningmoment.net/

Buy the books

· Helping People Win at Work: A Business Philosophy Called "Don't Mark My Paper, Help Me Get an A" (Achieving at a Higher Level)

· TRIBE CULTURE: How It Shaped WD-40 Company

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

https://linktr.ee/simplescaling

In today's conversation with Paul Akers, we talk about how to apply lean thinking in your business, how to stop wasting time and 10x your productivity, why you need to see wastefulness everywhere, how to create a lean system in your business, how to change the world with lean thinking, how to create a daily ritual that will change your life, how to recruit the best people in your business and three lessons on how to grow people in business and so much more…

About Paul

Paul Akers, the Founder and President of FastCap which started in Paul's garage in 1997 when he simply "fixed what bugged him" and developed his first product: the Fastcap Cover Cap. From humble beginnings, FastCap has thousands of distributors worldwide in over 40 countries.

He wrote his first book, 2 Second Lean, about creating a fun, lean culture which is now available in 15 languages. In 2015, he wrote his 2nd book, Lean Health, in 2016, he wrote Lean Travel and in 2019, he wrote Lean Life and Banish Sloppiness. In 2016, Paul's book, 2 Second Lean, was recognised by the Shingo Institute and won the Research and Professional Publication Award.

Contact Paul

• Website: https://paulakers.net/
• Access the App: Download the 2 Second Lean App

Books

• 2 Second Lean - How to Grow People and Build a Fun Lean Culture
• Lean Life
• Banish Sloppiness: How I fell in love with precision while working in Japan
• Lean Health: Aging in Reverse

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

https://linktr.ee/simplescaling

In today's episode I'm delighted to re-introduce my business partner Claire Colvin. Claire and I recap our favourite moments from Season 7 and discuss why business leaders need to be in a good place mentally and emotionally, why you need to lead yourself before you lead others, how your mindset can impact how you operate in life, 3 things all business partners need to do to work better together, why you need to create your own personal vision, why time is the most important thing in life, how to get more time to focus on the things you love doing in business and so much more…

About Claire

Claire has worked as a partner to business leaders and entrepreneurs of high growth businesses helping them to scale through their people. As the former Talent Director on the Board of a rapidly growing global organisation, Claire built the optimum people centred structures and systems to enable the company to significantly scale across six continents.

In 2019, Claire became my business partner and we set out on a journey of discovery to extensively research exemplars of scaling to identify the key attributes that made them successful.

Contact Claire

LinkedIn: https://www.linkedin.com/in/claire-colvin-586a162b/

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan, Simple Scaling and Access Our Resources:

https://linktr.ee/simplescaling

In today's conversation with Ryan Hawk we talk about how to pursue and sustain excellence in business and life, how to build confidence through evidence, the importance of coaching and mentoring in the pursuit of excellence, how to truly understand what people believe, what you need to do to create clarity of thought, why business leaders need clarity of thought to be a sustain excellence, how to make the complex simple, how your purpose fuels your pursuit of excellence, how to overcome resistance to achieving your goals and so much more…

About Ryan

Ryan Hawk is a keynote speaker, author, advisor, and the host of The Learning Leader Show, a podcast with millions of listeners in more than 150 countries. He is the author of Welcome To Management: How To Grow From Top Performer To Excellent Leader (McGraw-Hill, January 2020). His latest book, The Pursuit of Excellence, was published in January of this year.

A lifelong student of leadership, he rose to roles as a professional quarterback and VP of Sales at a multibillion-dollar company. Ryan speaks regularly at Fortune 500 companies, works with teams and players in the NFL, NBA, and NCAA, and facilitates "Leadership Circles" that offers structured guidance and collaborative feedback to new and experienced leaders.

Contact Ryan

Website: https://learningleader.com/

LinkedIn: https://www.linkedin.com/in/ryanhawk12/

Twitter: https://twitter.com/RyanHawk12

Instagram: https://www.instagram.com/ryanhawk12/

Get Ryan's Book

The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers

About the Host, Brendan McGurgan

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.

Contact Brendan McGurgan or Simple Scaling:

Buy the Simple Scaling book: https://amzn.to/3zrrRAN

Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

Website: www.simplescaling.com

LinkedIn https://www.linkedin.com/company/simplescaling

Facebook: https://www.facebook.com/simplescaling/

Instagram: https://www.instagram.com/simple_scaling/

YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg

TikTok: https://www.tiktok.com/@simplescaling?lang=en