ScaleX™ Insider Podcast

Chris Voss is widely known for being a kidnapping and hostage negotiator, spending 24 years at the forefront of prominent FBI cases. As a member of the New York Joint Terrorism Task Force, Chris played a pivotal role in 150 hostage negotiations where he persuaded terrorists, bank robbers, and kidnappers to see things his way. Some of Chris' most prominent cases include monitoring the landmark bomb plot in New York City and investigating into the World Trade Centre bombing in 1993.

Other prominent cases include negotiations to free Jill Carroll in Iraq and Steve Centanni in the Gaza Strip. His work has taken him all over the globe, having also performed hostage negotiation in places such as Haiti, Columbia, and the Philippines. During his time in service, Chris received top-tier training from the FBI and was also educated by Scotland Yard and Harvard Law School.

Upon his retirement from the FBI back in 2007, Chris began dedicating his time as a lecturer at the USC Marshall School of Business and as an adjunct professor at the Georgetown University McDonough School of Business.

Collating his expertise of negotiation, Chris has authored the book Never Split the Difference: Negotiating As If Your Life Depended On It. He has also been sought to speak regularly on a variety of television channels including the likes of Fox News, CNN, and CNBC. Today, Chris runs a master class titled The Art of Negotiation and uses his skills of negotiation to help teach business negotiation to his budding students.

Chris Founded the Black Swan Group, channelling his expertise into his business helping others to solve business communication problems and brings to bear his years of experience in international crisis and negotiation.

Now he's teaching you his field-tested strategies to help you in everyday negotiations, whether you're aiming to improve your salary, the service you receive, or your relationships. Get stronger communication skills, game-changing insights into human nature, and more of what you want out of life.

In today's conversation we will explore:

• Practising tactical empathy to cultivate relationships
• The importance of your mental hygiene to develop happier and more profitable negotiations.
• The four steps of effective negotiation
• How to successfully negotiate your target price

Quote

"I'm genuinely curious about what you have to say and where you coming from. I'm going to have a positive state of mind. It's impossible to be angry and curious simultaneously. If you are curious, you are smarter, you see patterns more quickly, you find out where the other side is coming from. Now, when you are curious about the person you're talking to, they love it. They want to talk to you. You are developing rapport that they feel very engaged with. They then open up to you. You do two things at the same time. You develop a rapport where you are gathering information instead of one or the other which then become an accelerator in your business relationship."

Contact Chris

Website: https://www.blackswanltd.com/home

Subscribe to the blog: https://blog.blackswanltd.com/the-edge

Buy Chris's Book

Never Split the Difference: Negotiating As If Your Life Depended On It: https://amzn.to/3KMsNnN

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com

Larry Yatch, a graduate of the U.S. Naval Academy and a ten-year veteran serving as a commissioned officer in the U.S. Navy SEALs, has led and served in extreme environments around the globe. He is a father to two young boys, speaker, coach, and a successful business owner. As an entrepreneur in leadership development, team performance and tactical planning, he applies lessons from these experiences to transform decision-making, reinvigorate company cultures, and improve team performance. His book released this year 'How Leadership (Actually) Works: A Navy SEAL's Complete System for Coordinating Teams' brings together his experiences and knowledge that he has gained across the Navy SEALs and the world of business.

Larry planned and led his SEAL platoons in the assault on the world's largest oil platform in the largest Special Operations mission in U.S. history during the opening night of Operation Iraqi Freedom. He developed a radical new system for attacking armored, enemy controlled ships during operations in the Northern Arabian Gulf. He also planned, built, and directed the creation of a new 300-person SEAL command designed for sensitive missions critical to the Navy's efforts in the War on Terror. Multiple injuries led Larry to medically retire from the SEALs in 2008.

In today's conversation we will explore:

• How to execute with extreme levels of accountability and responsibility and most importantly how to ensure that things get done without you
• The four pillars of responsibility
• The importance of coordinating action effectively with others
• The six pillars of performance
• The 10 principles of the ScaleX™ Framework
• How to inspire your team through the Waterfall of Obligation
• How to become a high performing business leader with self-regulation

Quote

"If you're surrounded by people that don't hold responsibility, you're the cause of that. You are the one that is enabling these individuals. If I'm handing responsibility to you, it's on me to make sure that you have the power in the form of knowledge, skills, responsibility, authority, and resources to meet the standard of performance that you understand and hold in order to fulfil the purpose and avoid the consequence. The fourth piece is getting a commitment."

Contact Larry

https://www.howleadershipactuallyworks.com/

https://www.sealteamleaders.com/

Buy Larry's Book – How Leadership Actually Works

https://www.howleadershipactuallyworks.com/home

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com

Today, I am revisiting my conversation with Cameron Herold. Known by Many Leaders as "The Business Growth Guru" Cameron Herold is a top business consultant, best-selling author, and speaker. He's the mastermind behind hundreds of companies' exponential growth and he's touched thousands of businesses indirectly through his work.

At age 21, he had 14 employees. By 35, he'd helped build his first two $100 million companies. By the age of 42, Cameron had engineered 1-800-GOT-JUNK?'s spectacular growth from $2 Million to $106 Million in revenue in just six years.

His companies landed over 5,200 media placements in those same six years, including coverage on Oprah.

Not simply a theory guy, Cameron teaches what he knows from experience and is passionate about sharing his expertise with today's most dynamic business leaders.

He is a best-selling author and has published five books including The Miracle Morning, Double Double, Meetings Suck, Free PR, and Vivid Vision.

According to Cameron, vision statements don't work and for those business leaders listening today that think they just need to update or review their vision statement, Cameron Herold would recommend that you flush it down the toilet and start again.

Key points we talk about include:

• How to use the vivid vision concept to help make your dreams happen
• The importance of creating a vision to inspire people to get involved
• Why you should focus on the 'Who' and not the 'How' when it comes to executing
• What characterises Elon Musk's brilliance
• How can use vision to great effect

Key Takeaway

"Entrepreneurs need to tell themselves that their role is to share the vision, infuse people with energy and help remove obstacles for people."

Contact Cameron

LinkedIn: https://www.linkedin.com/in/cameronherold/?originalSubdomain=ca

Website: https://cameronherold.com/

Your Vision Statement Sucks | Cameron Herold | TEDxVancouver - https://www.youtube.com/watch?v=GCgK5M3hY8Y

Invest in Your Leaders Course - https://investinyourleaders.com/

Buy the book:

Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future

Amazon.co.uk: https://amzn.to/3D1tupp

Amazon.com: https://amzn.to/3L2HAcV

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com

In today's episode I'm revisiting the show with Tom Kolditz who shared some fantastic insights on leadership. Tom is the founding Director of the Ann and John Doerr Institute for New Leaders at Rice University. The Doerr Institute was recognised in 2019 as the top university leader development program by the Association of Leadership Educators and named the 4th Leader Development Program in the world by Global Gurus, London.

He has been named as a leadership Thought Leader by the Leader to Leader Institute and as a Top Leader Development Professional by Leadership Excellence. In 2020, he has continued to be ranked in the global top 25 coaches and in 2021, the #6 Start-up expert worldwide.

He developed the concept of in extremis leadership—an original crisis leadership model—while serving in the oil fields and palace cities in Iraq. His book on that topic, In Extremis Leadership: Leading as if Your Life Depended On It, is used in at least 8 service academies in the US, China, Japan, and Israel. His second book, Leadership Reckoning: Can Higher Education Develop the Leaders We Need, is driving a leader development reform movement in higher education in collaboration with the Carnegie Foundation for the Advancement of Teaching.

In today's episode, Tom talks about:

• How leadership is about giving people what they need
• How to build trust and respect as a leader and make your team want to follow you
• The importance of emotional intelligence in leadership
• The mistakes many leaders make when attempting to win the trust of those they serve.
• How to identify leaders in your organisation
• The importance of getting to know your people
• Why every leader needs feedback
• How actions speak much louder than words.
• The role that education today has claimed in developing leaders for the future.

Key Takeaway

"Leadership is about giving people what they need. It's not about the quality of an individual or a style. People don't care about style; they just have needs. You need to see the world through the eyes of your people to influence and motivate them and give them direction and purpose".

Contact Tom

LinkedIn: https://www.linkedin.com/in/tom-kolditz-7116a3/

Website: https://tomkolditz.com/

Buy Tom's Book

In Extremis Leadership: Leading As If Your Life Depended On It https://mybook.to/In-Extremis

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com

In today's episode I'm delighted to re-introduce Claire Colvin. Claire has worked as a partner to business leaders and entrepreneurs of high growth businesses helping them to scale through their people. As the former Talent Director on the Board of a rapidly growing global organisation, Claire built the optimum people centred structures and systems to enable the company to significantly scale across 6 continents. Prior to that, she spent almost 15 years with an award-winning, technology SME, which operated in a highly competitive environment.

Finding great talent is the #1 reason why businesses are unable to scale. In 2019, Claire became my business partner and we set out on a journey of discovery to extensively research exemplars of scaling to identify the key attributes that made them successful.

In today's episode, Brendan and Claire talk about:

• The importance of a vision and purpose
• The difference between growing and scaling
• Removing self-limiting beliefs and the importance of psyche when scaling a business
• How to turn your fear into energy and excitement
• How recruitment has changed and how to maximise your social capital to ensure that you attract the best talent
• The importance of culture and the right Employee Value Proposition (EVP)

Contact Claire

LinkedIn: https://www.linkedin.com/in/claire-colvin-586a162b/

Link to Scaling Your Business Templates

https://simplescaling.com/scalex-templates

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Joining me today is Sharon Lechter. She is an entrepreneur, international speaker, best-selling author, mentor, philanthropist, licensed CPA for 35 years and a Chartered Global Management Accountant. Sharon is the premier expert for financial literacy and entrepreneurial success.

Sharon co-authored the international bestseller Rich Dad Poor Dad and has released 14 other books in the Rich Dad series. Over 10 years as the co-founder and CEO, she built the empire into the world's leading personal finance brand.

In 2008, she was asked by the Napoleon Hill Foundation to help re-energize the powerful teachings of Napoleon Hill. Sharon has released four best-selling books in cooperation with the Foundation, including Think and Grow Rich-Three Feet from Gold, Outwitting the Devil, Success and Something Greater, and her latest project, Think and Grow Rich for Women, released in June of 2014. She is also featured in the 2017 movie Think and Grow Rich: The Legacy and has released the book Save Wisely, Spend Happily in cooperation with the American Institute of CPAs.

Sharon is a highly sought-after mentor and has worked with major brands like Disney and Time Warner and served two U.S. Presidents as an advisor on the topic of financial literacy. Everything about Sharon's career centers around impacting others to improve their financial IQ, access untapped potential personally and in business, and create their own legacy.

Everything changed in 2012 however when Sharon's son unexpectedly died. All of Sharon's successes seemed to fade into the background. She kept working, but on autopilot. She stopped playing at the level she always had and just started coasting.

Until now.

Now, Sharon is back and playing big again, and she wants you to as well with the Play Big Movement. It's time to shed the limitations that have stopped you in the past. It's time to play big, master your money and time and create maximum impact.

In today's conversation we will explore:

• Managing your fears and managing your energy,
• The 6ps to scaling and exiting profitably
• The importance of investing time as opposed to spending time
• Choose your front row wisely
• Sharon's personal success equation

Quote

"You can make money, lose money and make it back. But when your time is gone it's gone. As I sit before you right now, I'm 68 years old so my time is even more precious. We have to guard our time so that we are focused on our mission, because if people keep draining your time you're not moving forward. You really need to be very stingy about your personal time and make sure that you have the systems that allow you to scale but also allow you to concentrate on the areas that will give you the greatest growth."

Contact Sharon

LinkedIn: https://www.linkedin.com/in/sharonlechter/

Facebook: https://www.facebook.com/AuthorSharonLechter

Instagram: https://www.instagram.com/sharonlechter/

Website: https://sharonlechter.com/ - Find out more about Sharon's Programmes

Resources

https://atm.sharonlechter.com/ - Access Sharon's ATM which gives you daily deposits of Abundance, Tips & Mentoring

https://success.sharonlechter.com/personal-success-equation - Discover your personalized formula for income generation and lasting wealth

https://simplescaling-25437777.hubspotpagebuilder.eu/scalex-expander - Use this tool to help you identify 'who' your strategic partners are and how to start connecting with them.

Buy Sharon's Books

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - https://mybook.to/rich-dad-poor-dad

Think and Grow Rich-Three Feet from Gold

Outwitting the Devil - https://mybook.to/Outwitting-The-devil

Think and Grow Rich for Women - https://mybook.to/Grow-Rich-For-Women

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com

Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation. With securities markets experience in capital raising advisory leadership, Oren is Director of Capital Markets at investment bank Intersection Capital, where he manages its capital-raising platform. Since 2005, Oren has since grown the firm history to approximately $2 billion in aggregate trade volume across a diversified portfolio of companies and transactions.

Oren is the author of two books, Pitch Anything and Flip the Script.

In today's conversation we will explore:

• How venture capital and private equity growth capital can impact the real vision of your scaling company
• Why understanding the evolutionary flaw in our brain is critical for successfully pitching your ideas
• The importance of Frame Resets and controlling the frame with investors and partners
• Why a 'no' is perfectly fine when dealing with negotiations
• The importance of 5050 relationships
• Oren's secret to achieving any outcome you want leveraging his strong method of pitching

Quote

"When you are trying to gain someone's approval, you are putting yourself in a low status position."

Contact Oren

Website: https://orenklaff.com/

Buy Oren's Books

Pitch Anything - https://mybook.to/Pitch-Anything

Flip the Script - https://mybook.to/Flip-The-Script

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com

By his 35th birthday MIKE MICHALOWICZ had founded and sold two multi-million-dollar companies.

Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. He is the author of Fix This Next, an instant Wall Street Journal Bestseller, The Pumpkin Plan, Surge and The Toilet Paper Entrepreneur. His newest book, Get Different, teaches entrepreneurs how to create marketing that can't be ignored. Over half a million people have read his books.

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.

Fabled author, Simon Sinek deemed Mike Michalowicz "…the top contender for the patron saint of entrepreneurs."

In today's conversation we will explore:

• The DAD Framework for effective marketing
• How we need to overcome our fear in order to reach a wider customer base
• The importance of experimentation and measuring your marketing results
• Minimum viable marketing and how to authentically be different

Quote

"Growth is achieving more results through more effort. Scaling is achieving more results through less effort."

Contact Michael

Website: https://mikemichalowicz.com/

LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Buy Michael's Book

Get Different: Marketing That Can't Be Ignored!

Link to book: mybook.to/Get-Different

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com

Mark is an Entrepreneur, Teacher, Writer, Speaker, and Vistage Chair. Mark started his entrepreneurial career early selling bicycles on the street corner of his childhood home at age eight or nine. He is the Founder of two Inc 500/5000 companies – Zweig Group (formerly Zweig White) and Mark Zweig, Inc. He built, sold, and bought back and resold his interest Zweig Group, a management consulting, publishing, media and training company founded in 1988. He built Mark Zweig, a design/ build/ contract/ development company which he founded in 2005.

Mark has also been an owner and investor in a number of other ventures and served on the BODs of a dozen or so privately held companies throughout the US. He has written more than a dozen books on management such as Management from A to Zweig, Management ideas that Work and Find the Lost Dollars. He also published the Zweig Letter, the leading management newsletter for the AE (architecture and engineering) industry for more than 28 years.

He is also an Executive in-residence teaching entrepreneurship at the Sam M. Walton College of the Business at the University of Arkansas.

In today's conversation we will explore:

• Confessions from an entrepreneur who has led successful scaling businesses
• The importance of creating a plan aligned to a vision
• Why marketing is critical for scaling and some ideas to inspire better marketing for your organisation
• How Mark motivated his colleagues by creating a fun culture
• The risk of having an organisation that's too formally structured

Quote

"You better have a purpose, or it will all become meaningless."

Contact Mark

LinkedIn: https://www.linkedin.com/in/martin-schilling-2b4b5322/

Buy Mark's Books

Management From A to Zweig, Revised Edition

Link to book: mybook.to/managementfromAtoZweig

Look out for Mark's new book 'Confessions of an Entrepreneur'

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.

Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com

Shirish Nadkarni – Why finding your value proposition and deep customer empathy is critical to scaling

If you are out to change the world, Shirish Nadkarni is your go-to coach to guide you through your entrepreneurial journey to make your startup dream come true.

Shirish Nadkarni is a serial entrepreneur with proven success in creating multiple consumer businesses that have scaled to tens of millions of users worldwide. Shirish was the co-founder of Livemocha, the world's largest language learning site with 15+ million registered members from over 200 countries. Livemocha was acquired by RosettaStone in 2013. Prior to Livemocha, Shirish was the founder of TeamOn Systems, a mobile wireless e-mail pioneer that was acquired by BlackBerry in 2002. The TeamOn technology served as the core foundation for Blackberry Internet E-mail which serviced over 50 million BlackBerry users. Shirish started his career at Microsoft where he engineered the acquisition of Hotmail and launched MSN.Com which became a leading web portal in the early days of the internet.

Shirish received his MBA from Harvard Business School and a BSE in Electrical Engineering from the University of Michigan. He serves on the board of TiE Seattle where he chairs a number of programs including the GoVertical Startup Creation Workshop, the TiE Entrepreneur Institute, and the Z5 Catalyst funding initiative.

In today's conversation we discuss:

• The importance of maintaining two pizza teams
• How sales motion undergirds scaling ambition
• Deploying a strategy of land and expand and creating products which are inherently viral Insights into the leadership characteristics within Microsoft and what they can learn from Apple and what Apple can learn from Microsoft
• How finding your value proposition and deep customer empathy is critical to scaling fundraising fundamentals to scale your business successfully

Quote

"There are several things that you need to do to scale your company. First of all, you need to have the appropriate funding. The next step is to hire the right people. You need to hire a marketing team, a VP of marketing, then you need to hire a sales team and customer support team and then you need to invest in articulating the value proposition and establishing a sales motion where you perfect the messaging and the process by which you attract customers. Give them options to try out the product and ultimately sell them. This process is called the sales motion and you need to perfect that sales motion so that we can just simply eventually pull money into that and drive revenues and sales for your company."

Contact Shirish

LinkedIn https://www.linkedin.com/in/shirishn/

Twitter - https://twitter.com/search?q=shirish%20Nadkani%20&src=typed_query

Buy Shirish's Book

From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business

Amazon - mybook.to/fromstartuptoexit

Simple Scaling Book

Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business

About the Host

Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth.

https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

https://simplescaling.com/meet-the-team

Contact Simple Scaling:

www.simplescaling.com