This New Way

Scaling Marketing Teams: How to Hire Athletes, Not Quarterbacks with Joe Martin (VP of Marketing and Strategy at CloudApp)


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In episode 44, Joe tells us why hiring athletes, not quarterbacks, will help scale your marketing teams.

Joe Martin is the VP of Marketing and Strategy at CloudApp - an instant video and image sharing platform.

In this episode, Joe talks about the importance of one-on-one meetings... and explains how quarterly development conversations can be a better approach than yearly performance reviews.

We also talk about Joe’s tips to write resumes that stand out… and the idea of “asynchronous weeks” – something that Joe and his team at CloudApp tried recently.

Tune in to hear Joe’s insight on what it means to be a good manager and why transparency from above is important.

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This New WayBy Fellow.ai

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