Dr. Beau Lotto joins us again. A neuroscientist and world-renowned expert in perception; his research explores the ways in which we experience the world through our own versions of reality. As Beau puts it, "the brain never sees the world as it actually is, only the world that is useful to see." By illuminating these principles of perception he has helped individuals and companies transform their approach to creativity and innovation.

Beau is a three-time main stage TED speaker. He has spoken at the G8, Google's Zeitgest, Wired, Oslo Freedom Forum, Big Think and contributed to the BBC, National Geographic, Netflix and PBS.

Beau is also the founder of the world's first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art and performance to explore pivotal principles in current culture. Their "experiential experiments" invite consumers to engage with brands and offer brands science-backed insights that foster innovation.

Previous and current Lab of Misfits partnerships include: Cirque du Soleil (awe and wonder), L'Oreal (empowerment), The Charles Koch Institute (tolerance), BCW Public Relations (insight) and The London Science Museum (curiosity).

Beau's latest book, Deviate: The Science of Seeing Differently, explores the surprising science of creativity and unveils the unexpected relationship between perception, reality and innovation.

Highlights of this podcast include:

• Perception
• Rules vs Principles
• Context
• Adaptability
• Perceptional intelligence
• Over praising
• Risk
• Uncertainty
• Change
• Love
• Feeling
• Relationships
• Assumptions
• And So Much More!

To participate in the "The Map of Pain Experiment" visit here.

To connect with Beau on social media visit: Instagram - @beaulotto or at BeauLotto.com.

Previous episode with Dr. Beau Lotto.