In this Grow, Scale, Master episode, Kon Stathopoulos and Josh Phegan look at discovering the secret sauce that makes your business great. They illustrate why the best agents are obsessed with getting the formula right, the three types of customers, and getting known before you need to be.

They talk about building relationships as the key to renewal and then amplifying the quality of those relationships. Josh describes asking the questions that no one else will, and Kon observes that saying Yes to one thing is saying No to another. They discuss their views around systems for success and learning to work with AI.