What if the key to change isn’t willpower—but persuasion? In this episode of Social Intelligence, AJ Harbinger and Johnny Dzubak sit down with Jay Heinrichs, bestselling author and renowned rhetoric expert, to uncover how the ancient tools of persuasion can be turned inward. Drawing from Aristotle, Taylor Swift, and even personal injury, Jay reveals how to reframe identity, build emotional endurance, and use the “dark art” of rhetoric for transformation.

What to Listen For
[00:00:00] Persuading yourself: the ancient secret to real change
[00:05:06] The absurd goal that pulled Jay out of self-pity
[00:08:37] Aristotle’s identity formula: craft, caring, cause
[00:12:41] How 300 painful shots became “training” through reframing
[00:17:44] The rhetorical trick introverts use to fake extroversion
[00:19:07] A ninth-grade confidence hack that still works
[00:21:24] Why catchy rhythms rewire your brain (and boost belief)
[00:24:35] Taylor Swift’s treadmill ritual—and the power of prep
[00:27:44] Manipulating yourself without lying to yourself
[00:33:32] Donut or apple? How shame beats guilt for better choices
[00:36:47] The mindset shift before running a mountain
[00:41:58] Turning chaos into opportunity with kairos
[00:47:49] A quick trick to bounce back from failure
[00:50:11] Why timing—not talent—made Jay’s book a bestseller

A Word From Our Sponsors

Tired of awkward handshakes and collecting business cards without building real connections? Dive into our Free Social Capital Networking Masterclass. Learn practical strategies to make your interactions meaningful and boost your confidence in any social situation. Sign up for free at ⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/sc⁠⁠⁠⁠⁠⁠⁠⁠ and elevate your networking from awkward to awesome. Don’t miss out on a network of opportunities!

Unleash the power of covert networking to infiltrate high-value circles and build a 7-figure network in just 90 days. Ready to start? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠CIA-proven guide⁠⁠⁠⁠⁠⁠⁠⁠ to networking like a spy!

Indulge in affordable luxury with Quince—where high-end essentials meet unbeatable prices. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping and hassle-free returns.

Ready to turn your business idea into reality? Shopify makes it easy to start, scale, and succeed—whether you're launching a side hustle or building the next big brand. Sign up for your $1/month trial at ⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠⁠⁠⁠.

Need to hire top talent—fast? Skip the waiting game and get more qualified applicants with Indeed. Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠⁠⁠⁠.

This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠⁠⁠⁠

Stop needlessly overpaying for car insurance. Before you renew your policy, do yourself a favor—download the Jerry app or head to JERRY.com/charm

Connect with quality therapists and mental health experts who specialize in you at ⁠⁠⁠⁠⁠⁠⁠www.rula.com/charm ⁠⁠⁠⁠⁠⁠⁠

Curious about your influence level? 

Get your Influence Index Score today!

Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠⁠⁠⁠.

Episode resources:

⁠JayHeinrichs.com

How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

Check in with AJ and Johnny!

⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok

Learn more about your ad choices. Visit megaphone.fm/adchoices