Rooted in Retail

Sell More in the Holidays and Beyond with Dawn Grooters of Broken Vessel Sales


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As retail heads into a busy holiday season, live from Las Vegas Market, Dawn Grooters of Broken Vessel Sales joins me to help you prepare.

There is a common theme in our discussion today: relationships and connection = MORE sales. Dawn shares tips to reach customers by standing out with events, gift wrapping, open houses, and the lost art of phone calls.

You can use phone calls to personally invite your loyal customers to events, check on abandoned carts, and get to know their needs. The more you know your customers, the more you know how to help them with gift guides and more.

Dawn also urges retailers to take this pre-holiday season to analyze their strengths and weaknesses. Really capitalize on those strengths and special talents within your team.

Speaking of the team, this is such a busy time, and an overworked staff can get close to burnout. Show your appreciation with extra treats, samples, and gifts, and maybe an after-holiday celebration!

Don’t forget to take care of yourself too. Store owners need to prepare at home and in the store, whether this means setting up meal services, scheduling downtime, or pre-planning displays and events.

The fourth quarter is already the busiest season; make it a successful one too!

I’m rooting for your success.

What’s Inside:

  • Selling techniques for retailers this holiday season.
  • Holiday 2023: What do retailers need to know?
  • How to sell more in Q4.
  • Tips for beating holiday burnout in the busy retail world.

Mentioned In This Episode:
Broken Vessel Sales
Podcast — Broken Vessel Sales Solutions, LLC.
Profit First
HubSpot
Live From the Las Vegas Market: Inside Sales and Relationship Building with Dawn Grooters
EVOLVE 2024 in Denver, CO - Crystal Media
Social Media Hooks and Hacks - Crystal Media
Crystal Media Insiders
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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Rooted in RetailBy Crystal Vilkaitis

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