Chris Purser, a Ninja-powered agent from the beautiful city of Asheville, North Carolina, joins host Eric Thompson to share the story of his incredible success and pull back the curtain on a powerful strategy for getting a stalled listing sold. Chris details his journey from being a brand-new agent with no business to closing nearly $4 million in a single week, attributing his rapid growth to the Ninja system and dedicated coaching. The main event, however, is a deep dive into the “seller’s offer,” also known as the “reverse offer.”

Eric and Chris walk through a real-life case study of a luxury property that had been on the market for months with dwindling activity. Chris explains how he identified a motivated seller and an interested - but hesitant - buyer and used the seller's offer strategy to break the stalemate. He provides a step-by-step account of how he presented the concept to his clients, communicated with the buyer's agent, and used standard paperwork to get the ball rolling. Listen in for valuable insights into this creative tactic that can restart a conversation, give buyers a tangible starting point, and ultimately move a challenging property to the closing table.

Episode Highlights:

• A seller’s offer is a proactive strategy to engage a hesitant but interested buyer.

• Use this tactic when a listing is stalled, sellers are motivated, and a specific buyer is “kicking the tires” but won’t make an offer.

• Present the strategy to your sellers as a creative, outside-the-box way to “move the needle.”

• The process uses the same standard offer paperwork you would use for a buyer-initiated offer, just with the seller initiating and signing first.

• This approach removes the buyer's fear of offending the seller with a low offer and provides a concrete starting point for negotiations.

• Clear communication with your broker, your seller, and the other agent is essential for success.

• This strategy can create a sense of urgency for other potential buyers by letting them know an offer is in play.

Key Takeaways:

"There had to be something that needed to be thought of outside the box to try to figure out how can we get this buyer off the fence and make a decision."

"The explanation that we gave was, ‘Let's try to do something to try to get them to move the needle.’"

"There was from the buyer an appreciation for us doing that, which was not something that I thought that would have happened, to be quite honest."

"It did start a conversation that probably wouldn't have happened had we not gone ahead and made a reverse offer."

Links:

• Website: http://www.NinjaSelling.com/Podcast 

• Email: [email protected] 

• Phone: 1-800-254-1650 

• Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast 

• Facebook: http://www.facebook.com/NinjaSelling 

• Instagram: @NinjaSellingOfficial

• LinkedIn: https://www.linkedin.com/company/ninjaselling 

• Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public 

• Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

• Chris Purser: https://www.allentate.com/Agent/Detail/Chris-Purser/120535