Mert Azizoğlu reminds SEOs in 2023 that the main logic of SEO has always remained the same. You still need to be aware of how the content that you create is relating to the intent of the users that are searching for it.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/tevfik-mert-azizoglu

Helen Pollitt believes that, in 2023, SEOs need to stop striving for perfection and trying to tick every box. Instead, you should be paying attention to nuance and looking for ways to be more forward-thinking.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/helen-pollitt

Nik Ranger implores SEOs in 2023 to remember the basics and stop committing cardinal sins in the areas of crawlability, rendering, indexability, ranking, and conversions.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/nik-ranger

Luis Rodriguez believes the key for SEO in 2023 is to keep experimenting to keep up with Google’s changes - and not give up after just a few tries. If you want to keep up, you need to be willing to take some risks.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/luis-rodriguez

Si Shangese encourages SEOs in 2023 to get over a fear of forecasting and use a test and learn approach, utilising historic data, so that you can look to the future, confident in the knowledge of what does and doesn’t work.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/si-shangase

Emily Potter encourages SEOs in 2023 to keep testing but do so more often, with more efficiency, and working alongside your product teams to make the most of this information.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/emily-potter

Omi Sido believes that every website needs unique SEO in 2023, because every website is unique. He suggests that BigQuery is currently the best way to get a holistic picture of what is happening in your space online.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/omi-sido

Begum Kaya says that SEOs need to expand their remit in 2023 and start acting more like data scientists so that you can be ready for the data revolution.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/begum-kaya

Kaspar Szymanski encourages SEOs in 2023 to capitalise on an opportunity that is often overlooked by preserving and analysing your server logs so that you can understand more about what is actually happening on your site.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kaspar-szymanski

Pam Aungst Cronin believes that the future of SEO in 2023 no longer revolves around traditional SEO tactics, but rather changing how you look at your metrics. She suggests moving to Data Studio for your reporting and relying less on GA4.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/pam-aungst-cronin