In this episode, Vanda and David discuss how to prioritise carefully and solve the right SEO problems.

Specific topics include:

- How should you prioritise?

- What is your prioritisation process?

- Typically, what are the right problems to prioritise?

- How do you know that you are focusing on the right problems?

- What are the wrong problems to prioritise?

- How do you communicate what you are prioritising with your team?

- What software do you use to assist you with your prioritising?

- When do you need to review what you are prioritising?

Anna and David discuss:

How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links!

Topics include:

- How do you define interactive content?

- How do you make interactive content?

- Why does interactive content encourage more links?

- What other SEO benefits does interactive content offer?

David and Andreas discuss how to use data science to inform your SEO, including:

- What does this mean in practice?

- Data science driven website user experience

- Data science driven competitor analysis

- On-site SEO

- Content marketing

- Link building

David and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas:

Experience

Expertise

Authoritativeness

Trustworthiness

David and Alan Discuss:

How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuck in the "Content Graveyard".

The discussion includes:

How do you define the Content Graveyard - unindexed content?

What are the best practical ways to promote your content and acquire backlinks now?

What is an effective content promotion plan?

What are the best type of backlinks in 2023?

In this episode, David and Kelly discuss how changing how you think about on-page trust will increase your rankings and conversion rate.

Specific topics covered in this interview include:

- What do you mean by on-page trust?

- How do you build your on-page trust?

- How will this increase your rankings?

- How will this increase your conversion rate?

- How do you measure the value of your on-page trust?

- Can this help to increase your traffic or rankings?

David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation.

The conversation focuses on how to optimize for CRAFT:

C (cut the fluff - editing AI output to be better),

R (reviewing and optimizing SEO to be as human as possible),

A (adding visuals and media to tell a story with pictures),

F (fact-checking for accuracy), and

T (trust-building with personal style, story & client features)

David and Yagmur discuss:

Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023

What do you mean by your website’s Information Architecture strategy?

How does this Information Architecture strategy support a business with technical and on-page SEO improvements?

How does the Information Architecture strategy help with task and project prioritization?

David and Hope discuss:

Move away from viewing your site as a collection of individual pages

Move away from chasing ranking fluctuations

Move away from forgetting your site is a wider entity.

How do you SEO your site as a whole?

How do you measure this?

Paid traffic vs Social

David and Marcus discuss:

What tools do you use and what is your process for doing this?

SERP Snippet Scraper Chrome plugin

Can you keep historical records of the previous reports and compare your current results?

What are you looking to compare?

What’s a tangible result from improving your snippet?