SEO in 2026

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SEO in 2026 episodes

March 19, 2024 Take full advantage of internal link optimization - with Anna Uss
Anna Uss shares the importance of understanding the full advantage of internal link optimization.
Discussion points include:
How do you build an internal links strategy?
How important is it to have your target keyword phrase in internal links?
Where should you have your internal links?
How often does your internal links strategy need to be reviewed?
Why is having an internal links strategy so important?
Can you have measurable success thanks to an internal links strategy?
What tools do you use to help manage your internal links?
16 min
March 18, 2024 Understand the whole link profile of your website, not just the tier 1 links - Bill Hartzer
Bill Hartzer shares the importance of understanding the whole link profile of your website, not just the tier 1 links.
Discussion points include:
How deep do you go?
What impact do the 2nd and 3rd tier links have?
What tools do you use to research this?
How can you affect the 2nd and 3rd tier links?
How often should you be working on this?
How do you build a multi-tier link building strategy?
16 min
March 15, 2024 Use AI assistance to validate long-form content that fulfills intent - with Mark Williams Cook
Mark Williams Cook discusses why you should use AI assistance to validate long-form content that fulfills intent.
Discussion points include:
What type of content is this for?
How do you use AI to validate long-form content that fulfils intent?
What does validation mean?
Why is this valuable?
What AI tools do you use?
How does doing this at scale provide an easy map of what needs improving?
What does ‘scale’ mean?
What does an easy map of what needs improving look like?
17 min
March 14, 2024 Reduce, reuse, recycle applies to your website as well as the products you use - with Natalie Arney
Natalie Arney believes that reduce, reuse, recycle applies to your website as well as the products you use.
Discussion points include:
How do you Reduce, reuse, and recycle content?
How do you review your content?
How do you determine what you already have provides value?
How do you provide more value?
How do you ensure that content stays relevant - or do you always have to review content?
What style of content are users typically enjoying at the moment?
16 min
March 13, 2024 Make sure your agency is maximizing its use of AI - with Santi Clarke
In this episode, Santi Clarke from Duda recommends that your agency is maximizing its use of AI.
Discussion points include:
How has AI changed the way that agencies work?
How do you maximize your use of AI?
How do you know what aI you should be using?
How do you stay on top of the most appropriate AI to be using?
What are your favourite AI tools for agencies at the moment?
How do you think an agency’s use of AI will continue to evolve over the coming year?
What is the future of the agency model, thanks to AI?
17 min
March 12, 2024 How to harness the power of informational content for e-commerce sites - with Jack Chambers-Ward
Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.
Discussion points include:
Why is informational content so important for ecommerce sites?
Can Informational content help at every stage of the customer journey?
How do How-to articles help?
What about comparison articles - are they important for E-E-A-T?
How do you deal with landing pages for seasonal products?
How do you use FAQs?
17 min
March 11, 2024 How to Level-Up Content, Tech and Links in your SEO - with Lidia Infante
Lidia Infante shows how to level-up content, tech and links in your SEO.
Discussion points include:
- With opinionated, unique, expert-driven content
What’s an example of this?
How to you go about creating this?
Why can’t AI replicate this?

- Rich Schema markup
What Schema do you need to use?
How do you insert it and manage it?
Will AI not lead to the end of Rich Schema?

- Focusing on brand awareness
What does that mean practically for SEO?
Where do you want to see the increased brand awareness?
How do you measure the impact of improved brand awareness?
18 min
March 08, 2024 Think Human-First with your AI Copywriting - with Bibi Raven
Bibi Raven says that you need to think human-first with your AI copywriting.
Discussion points include:
What does Human-first AI copywriting mean?
What do you love about AI language models?
What don’t you love about AI language models?
What do we need to do about AI copywriting?
What does authenticity mean?
Should a business define a brand voice?
How does a business know that it is investing in the right creativity?
18 min
March 07, 2024 Get to know your thought leaders! With Paige Hobart
In this episode Paige Hobart shares how important it is for your SEO to get to know your thought leaders.
Discussion points include:
Why get to know your thought leaders?
What can sales reps offer?
What can product evangelists offer?
What can the CEO offer?
What types of content is produced?
How do you measure success?
Why is search volume reactive not proactive?
17 min
March 06, 2024 2024 is the year of Query Satisfaction - with Arnout Hellemans
In this epsiode, Arnout Hellemans explores why he believes that 2024 is the year of query satisfaction.
Discussion points include:
How are content UX, core web vitals and E-E-A-T coming together?
How do you know which queries to optimise for?
What software do you use?
How do you go about establishing how to answer the query? (i.e. content form)
How do you satisfy UX, core web vitals and E-E-A-T at the same time?
How do you optimise for Google’s SGE and other AI results?
What is your content creation process?
17 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant