SEO in 2026

Andrew Cock-Starkey and David Bain discuss how Google is getting more and more focused on authority, expertise and experience.

Discussion points include how too many people are still too scatter-gun with their approach. Andrew shares some advice on how to focus down on topic areas and really demonstrate your Expertise, Authority and Experience to search engines.

Dre de Vera and David Bain discuss how SEOs must adopt the content creator mindset for their clients and employers.

Discussion points include:

What is Google’s new Perspectives filter and how do you take advantage of that?

How do you optimise your content on other sites to take advantage of this?

How do you need to style your content?

What sorts of queries are more likely to surface the Perspectives filter?

How do you get content ideas from Reddit and Quora?

Can any business take advantage of this?

Is this for any type of content?

How do you use this to build your build your E-E-A-T?

Where do you lie on the use of AI to create content?

Ben Howe and David Bain discuss how you need to acknowledge that E-E-A-T considerations are no longer "nice to haves".

Discussion points include:

What do you have to do to demonstrate your use of EEAT principles?

Do you have to do this to every piece of content, every type of intent?

How do modifiers on long-tail targets look in practice in terms of landing pages?

Will we have to rely on optimising for the user to receive the answer on the SERP or in an AI-powered chatbot in the future?

How do SEOs segment organic audiences?

Kerstin Reichert and David Bain discuss how to build authority and collaborate to amplify your reach.

Discussion points include:

Do we reduce our authority by using AI to generate content?

How can we be more selective about content and utilise AI at the same time?

How do we use AI to be faster and better at the same time?

How do we change our SEO strategy as search engines move from multiple options to answer?

How do we stand out with our content in 2024?

How do we utilise our authoritative figures in 2024?

What style of content will work best?

How do we promote the content?

In the current climate, it's more important than ever for SEOs to communicate to the business their value - ensuring they're aligning with business goals and reporting back in ways that the c-suite/business owners can understand the value SEO brings.

In this episode, Anna shares with David:

- How do you communicate your value to the business as an SEO?

- Why do this?

- Who should you communicate with, and how should you communicate?

- How do you ensure your SEO activities align with business goals?

- How do you report back in ways that the c-suite/business owners can understand the value SEO brings?

- Should all SEOs be involved in this?

- What does this mean for how you go about building your SEO career?

Read the full transcript of Anna's interview at https://majestic.com/seo-in-2024/additional-insights/anna-bravington

Taylor Kurtz and David Bain discuss the importance of focusing on known benchmarks and best practices in UX to improve your SEO.

Discussion points include:

What known benchmarks and best practices are you referring to?

What is Virtual Environment Optimization?

How do you measure the value of focusing on EEAT?

What are best practices in UX and how does this impact SEO? Why should this be a priority?

Kavi Kardos and David Bain discuss the importance of following Google's lead and renew focus on E-E-A-T in 2024.

Discussion points include:

Why is E-E-A-T so important in 2024?

What are the good ways of using AI?

By announcing Perspectives and emphasizing E-E-A-T in their most recent messaging, Google has indicated that they're predicting a future preference for user generated content - what user generated content are they looking for?

How do we integrate social with SEO?

How do we incorporate community voices into our own content?

Ed Ziubrzynski and David Bain discuss how you should start with EEAT, and your strategy will follow.

Discussion points include:

How do you start with EEAT?

What do you mean your your strategy will follow?

How does EEAT integrate with a holistic marketing strategy?

How often should you review your EEAT performance and future campaigns?

How do you measure EEAT success?

Anne Berlin believes that we need to accept and prepare for the fact that Schema is becoming less relevant.

Discussion points include how 2024 will be the year that structured data implementation plateaus. Anne believes that NLP has evolved to the point where most structured data is superfluous, except in a few use cases such as for publishers that have page resources prioritization/page speed or rendering issues.

David and Andy discuss why it's important not to forget your basics and that good strategy doesn't have to be complicated!

Discussion points include:

- You say that a good strategy doesn't have to be complicated! What is a good strategy?

- You talk about complicated tricks and tools available - what shouldn’t you be doing?

- What about AI?

- How do you know what newer tips and tactics to listen to?