Search Engine Optimization (SEO) and website optimisation are essential for businesses in today's digital world. SEO involves optimising your website's content to improve its visibility and ranking on search engine results pages. When done correctly, SEO can help your business attract more qualified traffic and potential customers.

Website optimisation, on the other hand, focuses on improving your website's speed, usability, and overall performance. A well-optimised website can enhance user experience and boost your search engine ranking.

Investing in SEO and website optimisation can provide numerous benefits to your business, such as increasing brand awareness, driving traffic to your website, and generating more revenue. In addition, you can reach a wider audience and build a stronger online reputation by improving your online presence.

In this episode of The Property Management Podcast, Digital Marketing Expert James Bealy shares some tips to make sure your website lands on the first page of search engines. So listen up!

“They say the best place to hide a dead body is page 2 of Google because nobody ever looks there.”

- James Bealey

In This Episode:

- A brief background about Digital Marketing Expert James Bealey and his company

- What a beginner needs to know about SEO 

- Why is it important to rank at the top of Google search results?

- Basic information about Google ads

- How important are customer reviews to your business?

- Key elements your website must have to capture leads

- James recommends his favorite resource for personal development

And more!!!

Resources:

- The PM Accelerate Membership - https://courses.thatpropertymum.com.au/accelerate

- MySiteAuditor SEO Audit Tool - https://mysiteauditor.com/

- Geotagging Photos Made Easy with GeoImgr - https://www.geoimgr.com/

- TinyJPG Image Compressor Tool - https://tinyjpg.com/

- Smush WordPress Plugin - https://wordpress.org/plugins/wp-smushit/

- Meditations by Marcus Aurelius - https://www.amazon.com/Meditations-Marcus-Aurelius/dp/1503280462

- Man's Search For Meaning by Viktor E. Frankl - https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl-ebook/dp/B014NW88S6/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

- Make Maintenance Your Superpower with Tapi - https://www.tapi.com.au/ (Mention That Property Mum and receive one month free on Tapi)

- The Tarsi Way - https://thetarsiway.com/

- PMVA - https://www.pmva.com.au/

- Inspection Express - https://ipropertyexpress.com/book-a-demo/#form

- Listen to the PM Collective Podcast by Ashleigh Goodchild - https://www.ashleighgoodchild.com.au/podcast

- Join Our Done for You Social Media Management Service - https://courses.thatpropertymum.com.au/doneforyousocials

- The Growth School - https://courses.thatpropertymum.com.au/TPM-BDMSchool

- The Digital Marketing School - https://courses.thatpropertymum.com.au/digitalschool

- Book a Strategy Call with Kylie

Connect with James Bealey:

- Website - https://www.digital-marketing-brisbane.com.au/

- Email - [email protected]  

Connect with Kylie:

- Instagram - https://www.instagram.com/thatpropertymum_

- Website - https://www.thatpropertymum.com.au/

- Facebook - https://web.facebook.com/thatpropertymum

- Facebook Group - https://web.facebook.com/groups/propertymanagementsupport

- Pinterest - https://www.pinterest.com/kyliewalker/

- LinkedIn - https://www.linkedin.com/in/kylie-walker-843491102/

- YouTube - https://www.youtube.com/channel/UCh_hr2vAm0-9lgPMeG4_irQ