In Part 2 of our 4-part series on planning your most intentional and profitable photography year, we’re diving into two game-changing topics: how to reflect honestly on your business before you set 2026 goals, and the biggest mistake photographers make when starting In-Person Sales (IPS).

If you’re a portrait photographer who wants to grow a sustainable, profitable business—and you're tired of chasing someone else’s version of success—this episode is for you.

We’ll talk through the exact questions you need to ask yourself as you review your photography business, including how much money you actually made, what sessions lit you up creatively, and whether your pricing truly supported your income goals.

Then we shift gears and talk about IPS—specifically, the common misstep that derails so many photographers who want to sell products but don’t see the results they hoped for. Spoiler: it’s not about having the perfect sales strategy or needing to be perfect.

Whether you're just starting to sell products or you're restructuring your pricing and packages for the new year, this episode will help you get grounded in what matters most—clarity, consistency, and confidence in how you show up and sell.

What You'll Learn in This Episode:

• Why honest reflection is the key to intentional growth in your photography business
• The exact questions to ask yourself when reviewing your year
• How to stop building your goals on comparison and start building from reality
• The biggest IPS mistake photographers make—and how to avoid it
• Why committing to a consistent pricing and product strategy is critical for sustainable success

Links & Resources:

• Download the free Reflection Worksheet: lauraesmond.com/reflection

• Apply for Get Rooted—now open for enrollment: lauraesmond.com/getrooted

Keywords:
portrait photography business, photography business strategy, in-person sales photography, IPS tips, IPS for photographers, pricing for photographers, photography business reflection, goal setting for photographers, profitable photography business, how to sell photo products, photographer workflow, client experience for photographers, get rooted, laura esmond podcast