"Serious fitness for ridiculous people" might be the most brazen, and specific tagline for a brick and mortar business I've ever heard, and it's an indicator of why they're so successful.

Mark Fisher knows his clientele, I mean he really, really, knows them.

You're going to hear Mark say, without a doubt, the wildest thing anyone has ever said on The Active Life Podcast, when he describes the culture inside of his business back when he was starting it up.

On today's episode Mark breaks down how he took MFF from $0 to over $3,000,000.00 per year in under two years, and he shares all of the tactics he used.

Regardless of the type of business you work in, or own, the lessons from today's episode are applicable.