Imagine having a world-class bartender at your disposal, sharing their secret cocktail recipes and guiding you through the process of creating the ultimate beverage experience at home. That's the magic of Shaker & Spoon, our inspiring guests for this episode. Co-founders Anna and Mike have brilliantly cultivated an engaging and delicious subscription service, where you get more than just cocktail ingredients—you become part of a vibrant community, get to join pro happy hours and enjoy curated playlists while you mix your drinks. 

Every business comes with its set of challenges, and Anna and Mike were no strangers to them. From the initial decision of bootstrapping or raising funds, to establishing relationships with lenders and maximizing advertising during the pandemic, they've experienced it all. What sets them apart, though, is their hands-on approach to manufacturing and fulfillment—a rarity in the subscription box industry. Their tactical business journey from the inception in 2015 is sure to offer valuable lessons for all aspiring entrepreneurs.

The journey doesn't stop there! The evolving landscape of direct-to-consumer companies has paved the way for Shaker & Spoon's adoption of an effective omnichannel strategy. Anna and Mike highlight the importance of multiple customer touchpoints and how their planned channel expansion—including e-commerce retailers, corporate events, bars and cafes, and Amazon—will lower their cost of acquisition. Their success is a testament to the power of tailor-made strategies for each channel rather than a one-size-fits-all approach. Join us as we explore the ins and outs of their growth and strategies, bound to leave you inspired and thirsty for more!

You can check out their business here https://shakerandspoon.com/

If you have a question you want answered on the show, please head over to http://www.subscriptionboxresources.com/