You probably know that stories are essential when selling, but what separates an interesting story from a true sales story? We're breaking it down here in a way that's digestible and easy for you to remember with the 6 Ps of sales stories.

Listen in to hear:

• How to weave your personal stories into a message that will help your listener want to take action + buy what you're selling
• What the difference between knowledge + mastery is, and how to effectively convey both
• The one technique you can use that will give you lifelong inspiration for a sales story strategy that will never run out

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

https://www.kristademcher.com/amplify

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com

When you're selling a product that you fully + wholeheartedly believe in, it's easy to fall into the trap of thinking that you can let its features + benefits do the talking. But while an incredible product does make your job as a salesperson a little bit easier, it doesn't eliminate the work you need to do to build the value of the product and create buy-in around the idea that it will make your customer's life easier, simpler or better.

Listen in to hear:

• What the Barnes + Noble Nook, an IG influencer + the Pet Rock can teach us about sales strategy
• How building value around the cost of doing nothing can be an integral part of your value proposition
• Why pandas moving off the endangered species list is a product of excellent sales skills

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

https://www.kristademcher.com/amplify

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com

When you're selling something, it so easy + tempting to "show up + throw up" - aka overwhelm your listener with ALL THE THINGS, making what you're selling so confusing that they run in the opposite direction.

The best way to combat that and to tell specific sales stories that will move the needle on your business is to tie everything back to one central sales message…but can be harder than we think.

Listen in to hear:

• What you can learn from Subaru's marketing + sales techniques
• Why less is always more, and how to get there
• The power of repetition, and how to use it in your business

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

www.kristademcher.com/amplify

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com

You've heard us talk about it many times before, but in this episode we are taking you on a deep dive of this 5 step system that focuses on mastering mindset + messaging for entrepreneurs - and we are giving you a behind the scenes look at how and why it was created.

Listen in to hear:

• How driving her son to preschool was Krista's tipping point
• What Brian said to Krista years ago that changed her business for the better
• What entrepreneurs + brand builders really need to be successful, and how to build it

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

www.kristademcher.com/amplify

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com

While there isn't a one-size-fits-all approach to handling objections (though wouldn't that BE NICE?!!!), there are a few tried and tested strategies you can practice to help move through objections in a way that feels good to both you and your customer.

Listen in to hear:

• What feel, felt, found truly is and how to make it sound natural for you
• How handling objections is a lot like hostage negotiation
• Why giving three options to your customer is one of the best ways to close a sale

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE: www.kristademcher.com/amplify

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Listen to How to Handle Objections :: Your Mindset HERE: https://podcasts.apple.com/us/podcast/18-how-to-handle-objections-your-mindset/id1617541129?i=1000571076158

Listen to Say THIS to Sell More HERE: https://podcasts.apple.com/us/podcast/she-sells-he-sells/id1617541129?i=1000558595577

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com

Getting objections is a normal + expected part of selling…but what the heck do you do when you get them? In this episode we dive into the most important part of overcoming objections - your mindset around them.

Listen in to hear:

• How to turn any objection into a win/win conversation
• The difference between proactive and reactive objection handling
• The way to use objections to build value around what you're selling

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

www.kristademcher.com/amplify

----

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com

While sales success largely depends on building long-term, foundation skills, there are a few quick strategies you can master that will come in handy in almost every sales conversation.

One is more powerful than all the others - the art of asking questions - and we are breaking it down in today's episode.

Listen in to hear:

• How to answer almost any question
• The only way to truly control a sales conversation
• What words to use when asking a great question

Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

www.kristademcher.com/amplify

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com

As salespeople, we naturally tend to focus on "buying" - aka how to close the deal with your potential customers.

And while buying is obviously paramount to growing your bottom line, shifting the focus to creating BUY IN first changes the game + makes the entire selling process feel seamless.

Listen in to hear:

• Why buy-in matters in all aspects of your life, including parenting your kids
• The three elements that must be present in order to create buy in
• How one simple + concise message can change every aspect of your business

Krista + Brian also talk about their family trip to Italy, and Krista announces a brand new ACORN Method program coming in Fall 2022.

Sign up to get on the waitlist HERE: www.kristademcher.com/amplify

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com

If you've ever heard someone say to "sell the transformation" - this is what they mean.

We're wrapping up our four part series by diving into how to clearly articulate how your product or service can create a shift in your customer's life, and how to do it in a way that captivates their attention and makes converting them to a customer seamless.

Listen in to hear:

• How to tap into feelings instead of features when selling
• A real life example of a famous piece of oratory history and how it follows this exact formula
• What a true sales story sounds like

Find Part One in Episode 12, Part Two in Episode 13, and part Three in Episode 14.

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com

Yoda, Glinda the Good Witch + YOU.

This is where you get to shine in the sales story by casting yourself in the role of the wise sage who can guide your customer to their ideal outcome.

Listen in to hear:

• Why mastery is king in showing off your credibility
• How to utilize third party stories to easily create trust
• Why the cost of doing nothing is often the greatest cost involved, and how to use that to move your customer to a buying decision

Find Part One in Episode 12, Part Two in Episode 13, and stay tuned for Part Four in Episode 15!

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com