Confidence sometimes feels like this fancy buzz word that people throw around to make themselves sound inspirational - but what is it REALLY? We dive into this concept and lay out a new definition for confidence, as well as a two step process with how you build it. Whether you're parent trying to feel better about how you're raising your kids, an entrepreneur who wants to be seen as an expert in their field, or a sales professional that needs to move the needle on the bottom line, building confidence is the answer - and we are so excited to teach you how to do it.

Listen in for:

• What Oprah taught Krista about confidence
• How playing Division 1 football (+ often losing) was the biggest confidence boost for Brian
• The #1 thing you need to do in order to build it
• And more!

Sometimes confidence needs a step by step plan in order for it to flourish, and if you feel like this is your missing link - we have the answer for you. Join us for the Content Conversion Crash Course HERE: https://kristademcher.kartra.com/page/c4

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method + work directly with Krista and Brian here:

www.kristademcher.com

"Always be closing." It's what Alec Baldwin's character said in the iconic movie Glengarry Glen Ross, and while we agree - YES, you should always be closing - there are times in business when you really need to turn up the heat for a big revenue push. Whether you're ramping up for the holiday selling season, launching a new product or service, or just need some extra money into the business - this is an episode you don't want to miss. We're taking you behind the scenes of a month with dismal Instagram engagement but great revenue, and sharing how we did it.

Listen in for:

• How creating sales content is like helping them run a 10K
• Why a sales content strategy is essential
• What the buyer awareness pyramid has to do with your content
• And more!

If you're ready to lean in and get the blueprint for exactly how to do this, join us for the Content Conversion Crash Course HERE: https://kristademcher.kartra.com/page/c4

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method + work directly with Krista and Brian here:

www.kristademcher.com

When it comes to influencing beliefs + moving people to a buying decision, repetition is KING (or queen, for that matter). Recent studies show that people need to hear or see something close to 30 times before it actually registers in their subconscious mind, so you showing up and layering your messaging under the same foundational umbrella is key - and that's exactly what we are diving into this week.

Listen in for:

• The distinction between repetitive messaging and rote repetition
• Data behind just how many people are actually seeing your content + reading your emails
• Why repeating a message actually builds your entrepreneurial confidence
• And more!

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method + work directly with Krista and Brian here:

www.kristademcher.com

Join the Content Conversion Crash Course HERE: https://kristademcher.kartra.com/page/c4

With a very successful 11 year career in network marketing, Krista knows a thing or two about building a business in that space that will last - and she's breaking it all down for you today. These eight principles will not only help you solidify your entrepreneurial posture with others + destigmatize this career field, but will also give you the foundation to build a business that will stand the test of time.

Listen in for:

• Why distinguishing between revenue + profit is key
• The power of investing in yourself
• How to create a team culture that will transcend 'flash in the pan' promotions
• And more!

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method + work directly with Krista and Brian here:

www.kristademcher.com

We're picking up the conversation with our oldest daughter, 15 year old Ava, where we left off - and this episode gets even deeper than the last.

Listen in for:

• How a new diagnosis brought all of us insight + helped improve the way we parent
• Ava's advice for someone beginning middle school
• Why understanding + creating strong friendships has been essential for her well-being
• And more!

If you missed Part One, listen to it HERE.

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com

It takes guts to be 15 years old and talk openly on your parents' podcast…and it takes guts to be parents and allow your teen to talk freely about what she does + does not like about your parenting - but that's what we did in this two part series. Ava, our oldest daughter, joins us for some real + raw conversation that is full of insight + interesting tidbits that every parent should hear.

Listen in for:

• What teenagers want their parents to know
• How social media helps + is hurtful- from a teenager's perspective
• Why open communication is key when raising a teen
• And more!

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com

You've spent the Summer with the kids at home while you've tried to juggle keeping the business moving forward while keeping your kids happy + fed (whyyy do they eat so much?!) and now, CONGRATS - it's time to load them up on that big yellow bus and get back to your routine. But - oftentimes that routine involves a whole lot of chauffeuring and managing other things, so the so-called 'balance' we are all searching for often seems like a fallacy (and psssst - IT IS!). We operate under a few key principles around here to keep our careers + family in check, and in this episode we are breaking them down for you. Listen in to hear:

• How to flip the switch on your mindset around the back to school craziness, and why that's essential for not only you but also your kids
• A reminder that you cannot - and should not - try to 'do it all'
• Why setting priorities around what's most important is truly THE most important thing you can do as you prepare to get back into a routine

—- Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact https://kristademcher.kartra.com/page/saythisfreebie Connect with Krista and Brian: IG:https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher Read more about the ACORN Method here: www.kristademcher.com

You probably know that stories are essential when selling, but what separates an interesting story from a true sales story? We're breaking it down here in a way that's digestible and easy for you to remember with the 6 Ps of sales stories.

Listen in to hear:

• How to weave your personal stories into a message that will help your listener want to take action + buy what you're selling
• What the difference between knowledge + mastery is, and how to effectively convey both
• The one technique you can use that will give you lifelong inspiration for a sales story strategy that will never run out

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

https://www.kristademcher.com/amplify

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com

When you're selling a product that you fully + wholeheartedly believe in, it's easy to fall into the trap of thinking that you can let its features + benefits do the talking. But while an incredible product does make your job as a salesperson a little bit easier, it doesn't eliminate the work you need to do to build the value of the product and create buy-in around the idea that it will make your customer's life easier, simpler or better.

Listen in to hear:

• What the Barnes + Noble Nook, an IG influencer + the Pet Rock can teach us about sales strategy
• How building value around the cost of doing nothing can be an integral part of your value proposition
• Why pandas moving off the endangered species list is a product of excellent sales skills

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

https://www.kristademcher.com/amplify

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com

When you're selling something, it so easy + tempting to "show up + throw up" - aka overwhelm your listener with ALL THE THINGS, making what you're selling so confusing that they run in the opposite direction.

The best way to combat that and to tell specific sales stories that will move the needle on your business is to tie everything back to one central sales message…but can be harder than we think.

Listen in to hear:

• What you can learn from Subaru's marketing + sales techniques
• Why less is always more, and how to get there
• The power of repetition, and how to use it in your business

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

www.kristademcher.com/amplify

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

https://kristademcher.kartra.com/page/saythisfreebie

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

Read more about the ACORN Method here:

www.kristademcher.com