She Sells He Sells

Does what you wear *really* matter? Our guest today says YES! Meet Julie Kraus, an image consultant, entrepreneur, speaker, and podcast host who helps women to elevate their style to up level all the areas of their life - both personally and professionally.

In this episode, Krista + Julie cover all things clothing and confidence: why one influences the other, and how to make changes to uplevel your look WITHOUT breaking the bank! Not only will you leave with a whole lot of clarity on this topic, but you'll also hear what incredible messaging looks like in action- because Julie absolutely nails this!

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Connect with Julie:

IG :: @juliekrausxo

chic.juliekraus.com

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Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide

Learn more about ACORN Amplify: www.kristademcher.com/amplify

Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher

Change is hard...and change in business can be even harder. If you've ever struggled with the decision of when to let go, this episode will speak to your soul. Krista details the decision to end one of ACORN's most beloved programs, ACORN Academy, and takes you behind the scenes on how + why she came to that conclusion. It's a juicy one that aims to be your permission to let go so you can truly lean in to what is next. Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Book your ACORN Intensive: https://www.kristademcher.com/acornintensive Learn more about ACORN Amplify: www.kristademcher.com/amplify Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher

Krista's first business was built alongside a phenomenal business woman turned partner turned friend, and we are so excited to introduce you to her today!

This conversation goes far beyond business as we cover how creating space in your home helps to create space in every aspect of your life. It's hopeful, inspiring + uplifting, and we can't wait for you to listen.

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Heather Krout is the owner of the home decorating consultation business called Home with Heather. Her business was recently recognized, with the esteemed honor of receiving The Best of Harford Award, in the category of Best Interior Designer & Decorator. In addition to her decorating consultation business, Heather is also a Christian women's speaker and writer as well as a lifestyle blogger and influencer. Heather has been married to her husband Shawn for 18 years and lives in Bel Air, Maryland with their 3 daughters, Eve, Maci and Livvy.

Heather's mission is to bring inspiration and encouragement to the hearts and homes of her clients, readers and followers by sharing her authentic and sometimes vulnerable stories and the nuggets of wisdom she is learning, all gleaned through her own life experiences of being a wife, mother, daughter and business owner.

When Heather is not decorating or writing, you can most often find her walking the beach looking for shells with her daughters. While Heather claims to be a homebody, the sound of the ocean waves hold her heart and speak the language of her soul.

Connect with Heather:

IG :: @heather_krout

www.heatherkrout.com

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Learn more about ACORN Amplify: www.kristademcher.com/amplify

Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide

Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher

Whether you're working a corporate career or you're in business for yourself, embracing a scrappy start-up mentality just may be the difference between long term success and burning out too soon. In this episode, Brian takes us through what he's learned from working for a true start-up and shares how you can apply those lessons to your own life no matter what you do for a living.

Listen in for:

• What being growth-focused truly means

• The difference between action + activity

• How to stay revenue focused while staying true to your value proposition

• And more!

Book your ACORN Intensive: https://www.kristademcher.com/acornintensive

Learn more about ACORN Amplify: www.kristademcher.com/amplify

Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide

Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher

Early this year Krista committed to not only raising $10K for Maryland Center For The Arts, but also to learning + performing a ballroom dance routine in front of 400 people at a fancy gala. It all went down last weekend, and she's recapping the top 7 lessons she learned - all of which have nothing to do with dance at all.

Listen in for:

• How little by little, a little can become a lot

• The power of just asking

• Why you don't need anyone's permission to write a new ending to your story

• And more!

Book your ACORN Intensive: https://www.kristademcher.com/acornintensive

Learn more about ACORN Amplify: www.kristademcher.com/amplify

Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide

Hot off the Taylor Swift Eras Tour, Krista + her teenage daughters Ava Demcher + Emme Demcher are unpacking all of it for an episode full of sales tips, Taylor-isms and plenty of laughter. Love her or not, it's hard to argue the marketing genius that Taylor brings to all she does and we dive into every last bit of it. Krista brings the business insights and Ava + Emme bring the Swifite knowledge to combine for a light-hearted and fun conversation that will have you looking at Tay Tay in a whole new light.

Listen in for:

• How Taylor Swift proves that niches can be overrated
• Why being the best isn't the goal
• The power of knowing your community inside and out
• And more!

Book your ACORN Intensive: https://www.kristademcher.com/acornintensive

Learn more about ACORN Amplify: www.kristademcher.com/amplify

Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide

Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher

If you're a faithful SHE SELLS HE SELLS listener, you know that we believe that confidence is the key to life (and sales)...so when we had the opportunity to interview Lydia Fenet, author of the book "Claim Your Confidence", we jumped at it!

This conversation is a must listen for everyone, and will be especially impactful if you've ever struggled with fear of the unknown, doubt in yourself, or confidence in selling yourself.

Lydia is a case study in how to go after what you want, and we are so excited for you to be inspired by her.

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LYDIA FENET is a global thought leader who has led auctions for more than six hundred organizations raising over $1B for nonprofits globally. Lydia takes auctions all over the world and also took the Collectible Car world by storm as the Principal Auctioneer for Broad Arrow Auctions.

Her bestselling book, 'The Most Powerful Woman in the Room is You,' published by Simon & Schuster in 2019, was optioned by Netflix in February 2022. The show is currently in development with Chernin Entertainment with Kiernan Shipka attached to star. Lydia continues to grow her media brand as an executive producer on the series.

Lydia's second book, 'Claim Your Confidence,' published by Simon & Schuster in 2023, is Lydia's guide to overcoming your fear and gaining the skills you need to become the most confident version of yourself. Her eponymous podcast, Claim Your Confidence, launched in January 2023 in collaboration with Newsstand Studios in Rockefeller Plaza. The podcast features guests including Glenn Close, Candace Nelson, Stephanie Horton, and Courtney Dauwalter.

Lydia is represented by CAA and travels internationally as a keynote speaker helping people unlock their sales potential and empowering women in the workplace. She was named one of New York's most influential women by Gotham magazine and has been featured in the New York Times, The Wall Street Journal, Forbes and Crain's, and has appeared in Vogue, Harper's Bazaar, Vanity Fair and Town & Country.

Claim Your Confidence, Lydia's newest book, is available for purchase now! (Amazon link: https://www.amazon.com/Claim-Your-Confidence-Unlock-Superpower/dp/1982196688) Her podcast of the same name is available wherever you get your podcasts, with incredible guests such as Glenn Close and Rebecca Minkoff: https://lydiafenet.com/the-podcast/

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Book your ACORN Intensive: https://www.kristademcher.com/acornintensive

Learn more about ACORN Amplify: www.kristademcher.com/amplify

Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher

40% of your day is spent selling - NO MATTER WHAT your profession is. That mind-blowing statistic is courtesy of Daniel Pink and his book "To Sell Is Human", and in this episode we are taking on this concept and helping you to apply it to your everyday life. Whether you're a teacher, a healthcare professional, a hairstylist, an entrepreneur, a parents - etc etc etc! - you're in sales, and our goal is to help you understand how powerful that truly is!

Listen in for:

• Why sales isn't what it used to be
• The ABC method of selling
• How Mentos changed their sales strategy + increased their revenue
• And more!

Book your ACORN Intensive: https://www.kristademcher.com/acornintensive

Learn more about ACORN Amplify: www.kristademcher.com/amplify

Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide

Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher

This episode is honestly a dream come true, and one that we are so very excited to share with you!

As a longtime fan of author + entrepreneur Anna Kloots, Krista was able to sit down with her for a fantastic conversation as they went deep into Anna's new memoir "My Own Magic". They talked family, pivots, how to be yourself on Instagram, and the absolute most important sales job that there is - selling yourself ON yourself.

Grab some champagne + a croissant (or a good ol' America drip coffee and a bagel) and enjoy this very special episode!

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Anna Kloots is a New York Times bestselling author who always dreamed of being a Disney princess. Her upcoming book, My Own Magic will be released in May of 2023. Her writing candidly reflects on her travels, relationships, failures, and fantasies, and it may inspire you to move to Paris, like she did. Anna can usually be found writing and sipping champagne on a cafe terrace, rain or shine, and she is always on the hunt for a warm baguette, a cheap flight, a vintage dress, or a beautiful moment to snap a shot of. She is currently working on adapting Live Your Life, the memoir she wrote with her sister, into a screenplay.

You can keep up with all her latest adventures on www.instagram.com/annakloots, check out her photography at annakloots.shop, or visit her website www.annakloots.com.

Book your ACORN Intensive: https://www.kristademcher.com/ac ornintensive

Learn more about ACORN Amplify: www.kristademcher.com/amplify

Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher

We live in a world where curated content is everywhere we look, so it makes perfect sense that we can easily fall into the trap of wanting things to be "perfect" before putting them out to the world. BUT - this mentality is kryptonite for entrepreneurs + corporate ladder climbers. In this episode, we dive right into the pitfalls of perfectionism and provide tactical tips to help you take messy action now.

Listen in for:

• What Brian's time in Iraq taught him about this concept

• Why "perfect plans" don't exist

• Four steps to move forward despite perfectionist tendencies

• And more!

Book your ACORN Intensive:

https://www.kristademcher.com/acornintensive

Learn more about ACORN Amplify:

www.kristademcher.com/amplify

Grab our free guide Sell Yourself:

https://kristademcher.kartra.com/page/sellyourselfguide

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/

https://www.instagram.com/kristademcher