She Sells He Sells

By Krista and Brian DemcherBusiness Education Self-Improvement Marketing

She Sells He Sells episodes

July 25, 202218. How To Handle Objections :: Your Mindset
Getting objections is a normal + expected part of selling…but what the heck do you do when you get them? In this episode we dive into the most important part of overcoming objections - your mindset around them.

Listen in to hear:

How to turn any objection into a win/win conversation

The difference between proactive and reactive objection handling

The way to use objections to build value around what you're selling

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Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

www.kristademcher.com/amplify

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com
30 min
July 18, 202217. The One Tool You Need In Your Sales Toolbox
While sales success largely depends on building long-term, foundation skills, there are a few quick strategies you can master that will come in handy in almost every sales conversation.

One is more powerful than all the others - the art of asking questions - and we are breaking it down in today's episode.

Listen in to hear:

How to answer almost any question

The only way to truly control a sales conversation

What words to use when asking a great question

Grab your spot on the newest ACORN Method Sales Strategy Program HERE:

www.kristademcher.com/amplify

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com
32 min
July 11, 202216. Buy In Vs Buying :: What's The Difference And Why It Matters
As salespeople, we naturally tend to focus on "buying" - aka how to close the deal with your potential customers.

And while buying is obviously paramount to growing your bottom line, shifting the focus to creating BUY IN first changes the game + makes the entire selling process feel seamless.

Listen in to hear:

Why buy-in matters in all aspects of your life, including parenting your kids

The three elements that must be present in order to create buy in

How one simple + concise message can change every aspect of your business

Krista + Brian also talk about their family trip to Italy, and Krista announces a brand new ACORN Method program coming in Fall 2022.

Sign up to get on the waitlist HERE: www.kristademcher.com/amplify

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com
45 min
July 04, 202215. How To Use Stories To Sell :: Part Four - The Shift
If you've ever heard someone say to "sell the transformation" - this is what they mean.

We're wrapping up our four part series by diving into how to clearly articulate how your product or service can create a shift in your customer's life, and how to do it in a way that captivates their attention and makes converting them to a customer seamless.

Listen in to hear:

How to tap into feelings instead of features when selling

A real life example of a famous piece of oratory history and how it follows this exact formula

What a true sales story sounds like

Find Part One in Episode 12, Part Two in Episode 13, and part Three in Episode 14.

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com
54 min
June 27, 202214. How To Use Stories To Sell :: Part Three - The Sage
Yoda, Glinda the Good Witch + YOU.

This is where you get to shine in the sales story by casting yourself in the role of the wise sage who can guide your customer to their ideal outcome.

Listen in to hear:

Why mastery is king in showing off your credibility

How to utilize third party stories to easily create trust

Why the cost of doing nothing is often the greatest cost involved, and how to use that to move your customer to a buying decision

Find Part One in Episode 12, Part Two in Episode 13, and stay tuned for Part Four in Episode 15!

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com
41 min
June 20, 202213. How To Use Stories To Sell :: Part Two - The Star
Every story needs a main character, but contrary to popular belief - the star of your sales story IS NOT you. It's the customer you're trying to sell.

Listen in to hear:

How to cast your customer as the main character of the story

Why universal desires can help you craft a compelling sales story

How to "learn the lyrics" of your customer, and then sing them back to them

Find Part One in Episode 12, and Part Three in Episode 14!

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com
35 min
June 13, 2022 12. How To Use Stories To Sell :: Part One
By now you've heard that using stories to sell is key, but do you really know how to craft a story that not only speaks to your customer, but helps convert them?

Most people don't.

Listen in as we break down the 3 elements to a strong sales story, share common pitfalls, and give some examples of what a strong sales story sounds like.

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Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com

46 min
June 06, 2022 11. Shiny Object Syndrome: What Is It, Do You Have It, and What Can You Do about It?
Shiny Object Syndrome in simplest terms is a disease of distraction.

It specifically affects entrepreneurs because of the qualities that make them unique, but no one is immune from looking for the next 'quick fix' to make their life easier, simpler or better.

In this episode we talk through how you know if you may be influenced by shiny object syndrome, and if so - how to overcome it!

We also touch on Instagram Reels - one of the shiniest objects (and opportunities!) around, and how to lean into them without getting distracted by things that just don't matter.

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Grab a spot in 21 Days of Reels with the ACORN Method HERE.

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com

49 min
May 30, 202210. How to Create a "Follow You Anywhere" Community: Lessons On Leadership Part Two
One of the most important sales jobs you'll ever have in your life is getting buy in from a team that you lead. Whether you're a sales director helping your team of representatives move revenue, a community organizer inciting citizens to move to change, a youth sports coach inspiring your team to give it their all on the field, or a parent leading your family to be the sort of human beings that will make the world a better place, there are a few key things you can do to influence beliefs + create buy in. Tune in to hear:

How to stay inspired as a leader

Why feedback matters

What eating last has to do with leadership

and more!

Be sure to catch part one in Episode 9!

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com
44 min
May 23, 20229. How to Create a "Follow You Anywhere" Community: Lessons on Leadership Part One
One of the most important sales jobs you'll ever have in your life is getting buy in from a team that you lead. Whether you're a sales director helping your team of representatives move revenue, a community organizer inciting citizens to move to change, a youth sports coach inspiring your team to give it their all on the field, or a parent leading your family to be the sort of human beings that will make the world a better place, there are a few key things you can do to influence beliefs + create buy in.
Tune in to hear:

Why treating everyone fairly does not mean treating everyon the same

How using metrics to chase big goals can be a gamechanger

What the difference between a motivated and happy team member is and more!

Stay tuned for part two in Episode 10 next week!

Grab our free guide Say This to Sell More: 5 Phrases to Create Influence + Impact

Connect with Krista and Brian:

IG: https://www.instagram.com/acornmethod/https://www.instagram.com/kristademcher

Read more about the ACORN Method here: www.kristademcher.com
35 min

About She Sells He Sells

From the publisher's feed

Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise - in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.