Marketing is a skill I’ve truly mastered over my years as a business owner. Early on, I realized something powerful: I didn’t need to be the best in my industry or have the most perfect product—I just needed to have the best marketing.

If you want your business to succeed, you must learn how to effectively communicate with your audience. It’s all about getting the right people to know who you are, understand what you offer, and see the value in what you provide.

In todays episode, we're talking all about it.

Important Links:

Want to save yourself the hassle by running your marketing, website, and entire business on a single platform? Check out my software, Equipt360 

Need help creating an offer for your next business venture? Try my bootcamp! Offer Blueprint Bootcamp

You need this—plain and simple. Entrepreneurs are often plagued with either too many business ideas or too few. It’s a frustrating place to be—either overwhelmed with options or stuck with none at all.

That’s exactly why you need Offer Magnet

This course is designed to help you cut through the noise, get clarity, and finally take action. It’s the best way to move from just having an idea to turning it into a real, income-generating business that changes lives.

Important Links:

Offer Magnet

Video Version

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

Today’s episode is a little different, and I'm really excited to share it with you. What you're about to hear is a special recording from Day 1 of our Offer Blueprint Bootcamp—a live training I hosted geared towards driven entrepreneurs from all kinds of industries. In this session, I dive deep into what it really takes to craft a compelling offer—one that clearly communicates your value, resonates with your ideal audience, and sets you apart in the marketplace. Whether you're just starting out or refining an existing business, this conversation is packed with practical insights to help you position your product or service in a way that makes people say, 'I need that.' Let’s get into it.

Important Links:

Sign up here: Offer Blueprint Bootcamp

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

Some entrepreneurs feel cursed with no ideas… while others think they’re cursed with too many business ideas. But that’s just not true. In today’s episode, I’m talking about a service I’m offering this week that helps entrepreneurs on both ends of the spectrum—whether you have zero ideas or a hundred. I’ll break down the next steps you should take to start turning those ideas into real income.

Important Links:

Blueprint Bootcamp 

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

Video Version

In today's competitive market, success often comes down to two critical levers: pricing and value. "Change Your Price or Change Your Offer" explores the essential strategy behind attracting and converting customers—either by adjusting the cost of what you sell or by enhancing what you're offering to match the price.

Today's episode is all about navigating the early stages of establishing your pricing strategy and making sure you're getting paid what you're worth!

Important Links:

Offer Blueprint Bootcamp 

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

It's a real issue for the majority of Christian women I coach on a regular basis. In today’s episode, I’m talking about how to put together an offer, price it confidently, and make an impact on your followers and future customers.

There’s no reason your “help” needs to be free anymore. Sometimes, helping can—and should—have a dollar sign on it.

 Important Links:

Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy.

Sign up for Offer Blueprint Bootcamp today! 

Episode 540

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

Let’s talk sales — but not the usual kind.

I’m not here to tell you how to get more sales. I’m here to talk about what people are actually willing to pay for online.

Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn’t always better — especially in 2025.

People aren’t looking for more information. They’re looking for transformation.

Strip away the fluff. Focus on clear results. That’s what sells now.

Important Links:

Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy.

Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

I see it time and time again—whether it's women stepping into the business world or becoming income coaches, there’s a growing trend of unnecessary complexity in the industry. It’s creating confusion for consumers, and honestly, it’s frustrating to watch.

As someone who strives to be personable and approachable, I can’t stand the business jargon, the over-the-top wording, and all the fluff that comes with it.

So today, I’m keeping it simple. I want to talk about what people really want: genuine, down-to-earth leaders who truly understand where they’re coming from and the challenges they’re facing. No hype, no confusion—just real talk.

Important Links:

Jeremy Krakowski Interview: https://youtu.be/8Ssk8cc_67o?si=bwY3VrIrky8PT0mt

ChatGPT Guide: https://jenniferallwood.com/chatgpt/

Video Version: https://youtu.be/xIu4KETsMQs

In my long career as a business coach, one mistake I’ve seen over and over again is entrepreneurs putting too much focus on building a huge audience — and not enough on crafting a great offer.

In today’s episode, I break down why your offer is everything, and how a strong offer can outperform even the largest audience. I share personal stories — including the time I launched a business to $0 in sales despite having over 100,000 followers.

If you've ever wondered why your audience isn't converting or if you're just getting started and feel like you need a big following first — this episode is for you. 

Important Links:

Interview with Ava

Website in a week

Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360

Don’t forget to like, comment, and share this episode and check in every Monday and Wednesday for weekly business coaching and marketing strategy tips.

Lately, prayer has been heavy on my heart—and today, I felt led to share a few specific prayers you can speak over your business. In today’s video, I walk you through five key areas of business to pray over, and I encourage you to follow along with me.

After coaching nearly 20,000 women, I’ve seen a common theme: many business owners feel hesitant to pray for the success of their business. But it’s time to shift that mindset. Today, we’re breaking down those barriers and putting your business right where it belongs—at the center of your prayers. 

Important Links:

Interview with Ava

Video Version