Your business is scaling and you’re in desperate need of a helping hand. But hiring, delegating, and building team culture are just a few of the hardest things when it comes to entrepreneurship. If you’re ready to build your team and outsource some tasks but just don’t know where to start, this episode is for you.

Sandra Booker is an online business manager and founder of Any Old Task, an online business management agency that helps entrepreneurs run their businesses more smoothly. She joins the podcast today to share actionable tips on hiring, delegating, and managing your team. Sandra shares valuable insight into how to get clear on what you need to outsource, getting over mindset blocks when it comes to investing and growing your team, how to avoid hiring the wrong person, and so much more.

Time Stamps:

[04:17] Difference between a VA, OBM, and Integrator 

[11:08] How to decide what you need to outsource

[14:17] Getting over the mindset block of growing your team

[18:12] Creating SOPs and guidelines

[22:47] How to avoid hiring the wrong person

[27:55] Must-have systems every business owner should have

Resources:

Website: www.anyoldtask.ca

Instagram: https://www.instagram.com/anyoldtask/

FREEBIE: https://anyoldtask.ca/vatasklist

You can have the best product in the world, but it wouldn’t matter if your copy sucked. Copy is everything--it’s the words you use to get people to know, like, and trust you. More importantly, it’s the words you use to sell your product.

Lauren Zink is one of the greatest copywriters I’ve ever met. She’s written a ton of copy for my business from emails to sales pages. Her words and her genius have generated hundreds of thousands of dollars in my business. Lauren joins us today to discuss all things copy. She explains what copywriting is, the difference between normal copy and sales copy, and how to speak to your target audience through copy. She also shares her expert insight on email marketing, especially when it comes to increasing your email open rates.

Influencers, bloggers, and entrepreneurs--this is an episode you don’t want to miss. Tune in and take notes as Lauren shares tips for copy that converts and why great copy is essential for driving sales.

Time Stamps:

[1:52] How Lauren started her career as a copywriter

[8:26] Normal copy vs sales copy

[11:37] How to write copy that speaks directly to your target audience

[20:47] How to have conversations with your target audience

[24:05] Tips for your DIY sales page

[35:07] How to increase your email open rates

[38:23] When you need a copywriter and tips for hiring the right one for your business

Resources:

Website: https://laurenvanessazink.com/ 

Instagram: https://www.instagram.com/thewealthywordress/ 

Podcast: https://podcasts.apple.com/us/podcast/the-wealthy-word-podcast/id1494163691 

What happens when you show up on social media authentically? Jera Foster-Fell joins me today to answer that question. Jera, otherwise known as jera.bean on her social media channels, has over 170k followers on Instagram and over 1 million fans on TikTok. More impressively, she grew her TikTok community from zero to a million in under 12 months.

In this episode, Jera and I discuss community growth, content creation, and showing up fearlessly as your authentic self. She also discusses her journey and the many pivots she’s made throughout her career. 

If you’re ready to create content that explodes your growth on TikTok and Instagram, this episode is for you. Tune in as Jera shares her best tips for growing your community when starting from zero, her advice for creating content, and what to do when you find yourself in a creative slump.

Time Stamps:

[2:49] The many pivots in Jera’s career and how she approached pivoting with her audience

[12:26] How Jera grew to 1 million followers on TikTok

[15:30] Is it too late to grow on TikTok?

[21:29] Jera’s content creation process

[25:19] Getting out of a creative slump

[29:25] Building a community on Instagram vs. TikTok

[33:06] Advice for showing up authentically and establishing a strong personal brand

[37:51] How to avoid the comparison trap on social media

Resources:

Instagram: https://instagram.com/jera.bean

TikTok: https://www.tiktok.com/@jera.bean

Learn more about Social Media Saloon: https://jera-foster fell.mykajabi.com/socialmediasaloon

Dr. Lisa Orbé-Austin is a licensed psychologist and executive coach. She's also the co-founder of Dynamic Transitions Psychological Consulting, where she works with high potential managers and executives. In doing this work over the years, she’s become extremely interested in the concept of imposter syndrome when she began to see patterns in the high performers that she was working with. She is also the co-author of Own Your Greatness: Overcome Imposter Syndrome, Beat Self Doubt and Succeed in Life, which is available now.

Dr. Lisa Orbé-Austin joins Her Life, By Design to help you understand what exactly is imposter syndrome, why we as women experience it so much, how to get to the root cause of it and how to push beyond it. We also talk about fear of failure, fear of judgment and fear of perfectionism.

This is one of my first episodes of Her Life, By Design about mindset. As you know most of the episodes are really focused on tactical business strategies so I hope you enjoy this conversation.

[3:20] Who is Dr. Lisa Orbé-Austin?

[5:35] What is imposter syndrome?

[6:42] Ways people can self-sabotage

[7:30] Who does imposter syndrome affect?

[8:42] how/why does imposter syndrome happen?

[11:11] How Women show imposter syndrome vs. Men

[12:33] How to beat syndrome

[14:59] Handling our inner voice

[16:48] Facing your fears in business

[22:50] Dealing with judgment from others

[25:20] Comparison, jealousy and envy online

Connect with Dr. Lisa Orbé-Austin:

• Instagram: https://www.instagram.com/drorbeaustin

The "Own Your Greatness" Course and Book: https://www.dynamictransitionsllp.com/imposter-syndrome/own-your-greatness-overcoming-imposter-syndrome/

To connect with me, Christina Galbato:

• Instagram: http://www.instagram.com/christinagalbato 
• Website: http://www.christinagalbato.com 
• Facebook: http://www.facebook.com/christinagalbato 

Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/

Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola.

In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following. 

[0:21] Who is Mae Karwowski?

[5:55] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager?

[10:49] How did Mae get into the influencer marketing world?

[15:00] What are brands looking for

[23:34] What metrics do brands and agencies look for in Influencers? 

[34:31] How has influencer marketing changed in the wake of COVID hitting?

[42:04] What changes are we seeing with the influencer industry including Black voices more?

[46:01] Are blogs important in influencer marketing?

[50:07] How can influencers charge for promotion on these platforms like TikTok and Reels?

[54:29] Is there more room in the industry for more influencers?

To Connect with Mae:

Obviously’s IG: https://www.instagram.com/obviously/ 

Sign up for Obviously: https://www.obvious.ly/ 

Mae IG: https://www.instagram.com/maewow/

Lately, it seems like reels are all anyone can talk about as far as Instagram is concerned. There’s a good reason for that! Since Instagram is trying to compete with TikTok through short-form videos, Instagram’s algorithm is currently favoring reels over any other type of content. 

Additionally, reels are a great way to grow your account by hundreds or even thousands of followers overnight. The key lies in posting viral-worthy reels. If you’re posting reels consistently and you do not understand why they aren’t performing well, this episode is for you. Grab a pen and paper and start taking notes as I share 10 reasons why your reels aren’t going viral and what you can do to fix it.

Time Stamps:

[2:38] What does “viral” really mean?

[3:31] How to stop the scroll

[5:08] Creating an effective hook

[7:23] How to adapt to trends effectively

[9:18] Watch your text to video ratio

[10:04] Why you need to remove the TikTok watermark

[10:48] Stop deleting your reels 

[11:54] The key to every piece of content on Instagram

[13:03] Is your reel doing one of these three things?

[16:21] The quality of your sound and visuals

[17:16] Why you need to optimize your Instagram profile

Resources:

The Influencer Bootcamp: https://christinagalbato.lpages.co/igbc/ 

Wouldn’t it be nice if Instagram told you exactly what you should be posting and how often you should posting each type of content? Thankfully, Instagram spilled their secrets to Rachel Reichenbach. Best of all, she documented everything she learned in detail that even the New York Times caught wind of her coveted information.

In today’s episode, I’m going to share my top 3 takeaways from Rachel’s, or rather Instagram’s posting guidelines. And before you panic over Instagram’s suggested number of posts, I’ll share tips and strategies on how you can make this information work for you in an easier, more manageable way while sharing how it’ll impact my own Instagram strategy.

Tune in and take notes as we dive into the short, sweet, and value-packed episode all about what you should post on Instagram for maximum growth this year.

Time Stamps:

[1:39] How Rachel Reichenbach came in contact with Instagram

[2:23] Using all of Instagram’s features

[3:04] What you should be posting and how often you should be posting according to Instagram

[4:41] Why you shouldn’t worry about being camera ready

[5:37] Adapting to lives rooms immediately

[6:05] The importance of creating and posting reels

[9:54] Why consistency is key

[11:09] Rumors versus a definitive guide according to Instagram

[12:11] Batching content and planning ahead

Resources:

Rachel’s post : https://rainylune.com/blogs/blog/why-your-instagram-engagement-kinda-sucks-right-now

The Influencer Bootcamp: https://christinagalbato.lpages.co/igbc/ 

Let’s face it ladies--navigating romantic relationships as success-oriented women isn’t easy. After spending all day in our roles as CEO and entrepreneur, it can be pretty tough switching from your masculine energy to your feminine energy. On top of that, the stress and restrictions that the pandemic has placed on our shoulders haven’t made dating and romance any easier.

This is why I’m so excited to introduce you to Evin Rose. Evin is a dating and love coach who teaches millennial women how to transform their relationships with themselves, helping them show up authentically and wholeheartedly in their dating lives. 

In this episode, Evin walks us through how we, as women, can identify our attachment style. She also explains how our attachment style can affect the way we show up in our relationships. Evin also discusses how women can start gaining control over their love stories by working through self-sabotaging and limiting behaviors.

Tune in to this raw, intimate conversation all about navigating the world of dating, love, and sex as ambitious modern-day women.

Time Stamps:

[2:02] Evin’s experience working with clients

[3:32] How female entrepreneurs can switch out of their masculine and back into their feminine

[8:48] How Evin helps women heal their love lives from the inside out

[9:37] What is attachment theory?

[17:08] Rewriting your love story

[21:52] Dating during the pandemic

[25:04] How soon is too soon to have sex with someone?

[29:15] Identifying a toxic relationship and healing from it

[32:49] How to stop being reactive in your relationships

Resources:

Evin’s website: https://www.evinrosecoaching.com/ 

Evin’s Instagram: https://www.instagram.com/evinrose/ 

Evin’s Signature Program - Love Life Transformation: https://www.evinrosecoaching.com/llt

Have you ever felt the urge to pivot your brand on social media? I believe it’s a common rite of passage for creators and entrepreneurs who have been on social media for a longer period of time. Not only does it mean you’re growing, but it also means that you’re evolving and aligning more with an updated version of your business goals.

My guests on today’s episode are Dani Rodriguez and Kelsey Johnson. Both Dani and Kelsey are travel content creators and influencers who have pivoted and rebranded their businesses. Having gone from a makeup-related YouTube channel to editorial photography--we’re discussing the process of rebranding your business, and how to know when the right time is to pivot.

If you feel a pivot is on the horizon for your brand and business, this episode is for you. Dani, Kelsey, and I know how terrifying the process can be. So tune in as we guide you through with actionable takeaways on how you can nurture your existing community while gaining new audiences who align with your vision.

Time Stamps:

[4:08] How we started our respective businesses

[10:06] Navigating and pushing past fear

[14:10] Going through changes in branding

[19:38] Rebranding and pivoting for sustainability and longevity

[24:59] Establishing a community from the get-go 

[27:05] Why it’s ok to lose followers

[31:09] Remembering your “why”

Resources:

Dani’s website: https://dani-the-explorer.com/

Dani’s Instagram: https://www.instagram.com/dani_the_explorer/

Kelsey’s website: http://kelsey-johnson.com/ 

Kelsey’s Instagram: https://www.instagram.com/heykelseyj/

Clout Check podcast: https://www.cloutcheckpodcast.com/ 

Continue listening to our conversation on this episode of the Clout Check Podcast:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-45-expanding-your-business-brand-with-christina-galbato/id1509161856?i=1000510359992
• Spotify: https://open.spotify.com/episode/1wGPvhnPjriyzmSIydVuOv

When I launched Her Life By Design in November 2019, my podcast strategy included a lot of trial and error when it came to finding out what worked. And since then, I’ve learned so much about delivering the best information possible and reaching new listeners.

In this no-fluff episode, we’re diving into what I would do differently if I launched my podcast today. I walk you through the 5 things I would do differently from the types of episodes I wished I recorded more of, to growth techniques I wished I used.

If you’re thinking about starting a podcast this year, or if you already have a podcast but you're struggling with growth--this episode for you no matter what situation you're in right now. 

[2:19] The importance of an evergreen platform

[3:07] Choosing the right evergreen platform for you and your business

[3:55] Batching episodes prior to the launch

[5:04] The growth strategy I wish I used at the beginning

[6:38] The type of episode I wish I recorded more of

[8:17] The powerful opportunity of podcasting

[9:15] Developing a strong podcast promotion strategy

Resources:

• Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/