You wouldn't invest in a stock with declining returns, mounting risks, and fake rewards, so why keep pouring into alcohol? This episode unpacks the hidden costs of drinking through the lens of value, logic, and self-trust.

Discover why high-achieving professionals stay stuck in a losing game, and how to start making deposits into something that actually grows: your clarity, confidence, health, and peace. If alcohol is a failing stock, it's time to stop living like it, and start building something better.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear