Business Of Therapy

Should Therapists Share Political Content on Instagram (and How!)


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Something that comes up a LOT is whether or not therapists should share political content online.

I received this question quite a bit last fall (especially during election season). Honestly, there’s no ‘one-size-fits-all’ answer.

But…I know it can really feel like a constant ‘push-pull’ for therapists!

You want to speak up and share your opinions, but you’re also unsure of how it will land with your audience.

The truth? This topic is SUPER nuanced. I knew it was time to dig into it more here! 

In today’s episode, I’m diving into the topic of ‘should therapists share political content on Instagram’, and how to do so.

In this episode, I cover: 

  • What to consider if you share political content online as a therapist
  • Why authenticity matters when sharing political content online
  • Examples of my own political content I’ve shared on Instagram
  • Attracting clients who align & resonate with who you are as a HUMAN

Connect with Kelly:

  • Follow on Instagram @businessoftherapy and @sitwithkelly 
  • Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

  • Example 1 political post
  • Example 2 political post
  • Example 3 political post
  • Example 4 political post
  • Example 5 political post
  • Example 6 political post
  • Example 7 political post
  • Example 8 political post
  • This episode is sponsored by Alma, the financially rewarding way to go in-network
  • I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
  • Private Practice Academy Bundle (PPA) 
  • Reels Membership 
  • Business Coaching Waitlist 
  • Free training
  • Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

...more
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Business Of TherapyBy Kelly McKenna, Therapist & Business Coach

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