In this episode I talk about:

• The jargon around content pillars, niche pressure, and Instagram strategy
• My own perspective: that niching is simply knowing the outcome you provide to your audience
• Real examples, like how my friend Sarah the "website girl" makes content easier by anchoring to a clear outcome
• Why vague niches like “motherhood” often lead to overthinking — and how to avoid that trap
• How to look at your Instagram objectively and answer: “What’s the result someone gets from following me?”

Have a listen - and if content still feels hard, check out my Planting The Seeds prompts – weekly email prompts to help you post consistently and effortlessly.

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

🔗 Instagram

🔗 Threads

🔗 This Social Cottage website.

You can join my Planting the Seeds membership here.