Musicians are the overlooked influencers. That's what Jesse Kirshbaum of Nue Agency says. He creates partnerships between the largest brands and musicians, and says that all entrepreneurs, of any size, should consider working with musicians too. They're cultural influencers full of authenticity, have loyal followings, and aren't getting the kind of brand deals that traditional "influencers" do. So how does it work? He explains on today's episode.

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