Did you know people have undeniable business growth when they niche down? People also have undeniable business growth without a niche.

Guess what, just like with nearly every other topic - there is nuance to the niche discussion.

We've all heard the success stories - coaches who find their niche and suddenly their business is successful. It's an attractive proposition, isn't it? The idea that by narrowing your focus, you can become the go-to expert in a specific area and that this leads to more clients, more impact, and more income.

But that isn’t always the case. 

On today’s episode of the Simple Online Business podcast, I’m bringing the nuance. I’m talking about why people suggest niches, what we’re trying to accomplish with a niche and how to accomplish that with or without a niche.

If you’re struggling with choosing a niche, you’re not going to want to miss this episode. I’m sharing a new approach to niching that will change the way you think.

YOU’LL LEARN:

• The importance of niching
• How to achieve differentiation and specificity without going the traditional niche route
• Why it’s important to choose a niche that resonates deeply with both yourself and potential clients
• Why you need a strong sense of self-awareness and self-confidence when to truly differentiate yourself

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Have you ever asked yourself why clients aren’t buying from you?

You’re not alone.

Every business owner has had this experience of not getting as many yeses as they want - or even a full on dry spell without a yes.

It’s frustrating and can make you question everything and start looking for a job as a librarian.

But here’s the deal: this phase you’re in isn’t permanent - and you have more power in this than you think.

On today’s episode of the Simple Online Business podcast, I’m walking you through 6 reasons they might not be buying right now, and how to address those. We’re talking about offers, audience, value, consistency and so much more.

If you’re struggling with sales you don’t want to miss this episode!

YOU’LL LEARN:

• The common reasons why potential clients may not be purchasing from you and strategies to overcome this
• Why it’s important to make clear offers, target the right audience and demonstrate the value and results of your services
• How to create urgency in marketing and the best ways to market towards ready-to-buy clients

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Want to sell more coaching? 

You’ve got to lead yourself: your thoughts and your feelings. 

Selling coaching is 99% mental work. You need to understand the emotional drivers behind buying decisions and leading yourself to inspire and attract clients. There's so much power in the visual of leading your thoughts and feelings, and that self-leadership is what's going to be irresistible to clients.

Today on the Simple Online Business podcast, I’m talking specifically to coaches about how to sell coaching: the psychological aspects of selling coaching, the importance of self-confidence and self-leadership and why emotional factors influence client’s hiring decisions.

YOU’LL LEARN:

• How to sell coaching and the mental work involved (99% is mental)
• The importance of self-confidence and the power of your thoughts in your own marketing
• Why people hire coaches and how emotional factors influence their buying decision
• Why leading yourself matters (and how to do it).

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Have you ever posted a piece of content and if it doesn't immediately bring in a new client or go viral, you label it a failure?

In the entrepreneurial world, it's easy to get caught up in the success-fail binary. This is the idea that every action you take is either a resounding success or a complete failure. I see this happen all the time, especially when it comes to social media marketing.

This kind of thinking is not only demoralizing but can also lead to a dangerous cycle of discouragement.

Expecting instant results from a single action is a misconception that many business owners give in to. The truth is, success in business is rarely about one-off actions; it's about the cumulative effect of consistently providing value to your audience.

Today on the Simple Online Business podcast, I’m talking about this false binary, what’s wrong with it, why we think this way – and most importantly, how to shift your thinking in a way that will fuel you to keep showing up and NOT get discouraged when something you try doesn’t work the way you wanted it to.

YOU’LL LEARN:

• How to view the concept of success in your business efforts
• The importance of trusting the process and remaining committed to providing value, even when immediate results aren't achieved
• How to break free from the success-fail binary in business
• Why it’s imperative to analyze indicators of business success, such as engagement, sharing, and gratitude, as signs of value and potential client acquisition.

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Last month, I hosted an event specifically for coaches to talk through the challenges and changes in the industry, the outlook for 2024, and how to grow your coaching business in 2024. 

One of the core messages from the event was the undeniable shift towards relational marketing. In the digital age, it's no longer just about broadcasting your message—it's about creating meaningful connections. As coaches, we must lean into building authentic relationships with our audience.

The response was incredible. So many people who came live said that it is exactly what they needed, it calmed them down and made them feel positive about being a coach again… and everyone said that they 100% would need to relisten to it when they were feeling down.

Because of this.. I wanted to release it in an easy to consume audio format so you can return to it anytime you need a loving coach slap to help you get inspired about your work.

The coaching landscape is changing, but with change comes opportunity.

YOU’LL LEARN:

• Why believing in what you're doing, and then showing up into the world with that belief is considered to be compelling marketing
• Industry trends and marketing strategies for 2024
• The importance of relational marketing and building genuine relationships with clients
• How coaches can adapt to the evolving landscape of the coaching industry to stay relevant and provide optimal support for their clients 

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

I recently flipped through some old journals from prior times in my business - the one that really caught my attention was a month where I was going after a BIG goal that honestly felt impossible. 

It was fascinating to look back knowing that I had achieved the goal that month despite having zero belief that I would at the start. 

Sometimes, our biggest goals can seem delusional. But here's the thing: you need to believe in the possibility of achieving them before anyone else will.

Today on the podcast, I’m talking about what it takes to achieve big goals - the importance of mindset and belief - and giving some inspiration to all of you who have set big goals for 2024. 

YOU’LL LEARN:

• Why the importance of daily mindset and intentional belief is crucial in achieving your goals
• How the impact of consistency in building trust and credibility with clients leads to sales
• Why it’s important to embrace your 'delusional' dreams
• The significance of simplicity and consistency when taking action to achieve your goals
• Why leaning into a simple and realistic business plan is better than a complicated one every single time
• Why it's not about being perfect; it's about being present and delivering value regularly

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Today, I want to take you through my journey in 2023.

I’m going to share with you the lessons I've learned, the changes I've made, and the insights I've gained. 

2023 was a year of transformation for me. And while reflecting on the past year, I realized the importance of embracing change and simplifying my business during challenging times.

In this episode of the podcast, come take a walk down the 2023 memory lane with me.

You’ll hear the things that changed me as a business owner, in more ways than one. But we’ll also chat about: the importance of business foundations, mindset work, understanding customer needs, and facing areas of discomfort for growth.

Cheers to the first episode of 2024, I hope you find it to be both motivating and inspiring to what you might need to hear as a business owner for the start of a new year!

YOU’LL LEARN:

• How embracing change and the cyclical nature of business growth is something almost all business owners encounter.
• Why the importance of business foundations should be prioritized at every phase of your business.
• How the impact of effort and providing valuable content can be a catalyst in your business.
• How understanding why people buy products and shifting focus to value will only benefit your business in the long run.
• Why embracing growth opportunities by facing discomfort might be the thing your business needs in order to succeed.

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Sometimes I don’t think cheerleaders get the credit they deserve…

Hear me out on this one.

Have you ever thought about the role of a cheerleader at a game?

The whole point of the cheerleader is to get the crowd going, right? When they get the crowd cheering and celebrating, the team gets excited. And when they’re excited, it fuels them to perform better.

So if cheerleaders are SUCH an important part to the momentum to a game, why do WE as business owners struggle so much with celebration?

I've noticed that for many people, including myself, celebrating our achievements can be a challenge.

 It's all too easy to focus on what didn't go as planned, rather than acknowledging and celebrating our accomplishments.

In this episode of the podcast, I want to stress that taking the time to celebrate is not just about feeling good. It's a crucial part of maintaining momentum in your business. We will discuss the importance of celebrating achievements in business. We will also touch on how  internal momentum can lead to external success. 

This episode is all about learning how to feel good about the work you’ve done, you’re doing, and what you will do as a business owner. Get ready to learn how to appreciate YOU better this episode!

YOU’LL LEARN:

• How the importance of celebration in business and achieving goals has a direct correlation with the momentum of your business.
• Why you might have difficulty celebrating accomplishments as a business owner.
• How to effectively celebrate small wins in your business.
• Why identifying momentum indicators in your business is an effective practice. 

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

This episode is for the coaches…

I know not every coach has had a tough year, but I've spoken to many who feel like they've been under the microscope more than ever. 

Between the economic doom and gloom that seems to be the talk of the town..

And just the “normal” anxiety, imposter syndrome, and stress that accompanies being a coach in 2023…

Let’s just say some of us are struggling to thrive through the tough times in our business.

However, there are a few crucial tips and tricks that every kind of coach could easily implement in the upcoming year to find their stride, and thrive in their business. 

This week’s episode of the podcast, we will discuss the challenges faced by coaches and business owners in the current economic climate. We will also dive a little deeper into the need for adaptability, hard work, and strategic thinking to thrive through tough times in your business.

If you’re ready to jumpstart your business and get back on track with the thing you know you’re meant to do in this world - and the difference that you KNOW you can make, then make sure you listen to this episode!

You'll Learn:

• Why it’s important to identify the current scrutiny and criticism faced by coaches in the industry.
• How putting an emphasis on the importance of hard work without sacrificing well-being or personal values could make all the difference in your business.
• Why implementing critical, strategic, and intentional thinking for business growth could be the boost you need in your business for 2024.
• How challenging ourselves to find solutions to difficult questions and seeking support when needed are skills that show a strong business owner.

Let’s Connect! 

• Want to hear more about how to think about and strategically handle this stuff in 2024 so your business can thrive? Click here to register for my free event this Friday: The State of the Coaching Industry.  
• See how to work with me HERE

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.

Can we all agree that being a business owner is such an emotional rollercoaster? 

Owning a business comes with both highs and lows, twists and turns…

And sometimes it’s the lows, twists and turns that really put your stomach and anxiety into excruciating knots. 

But your business does NOT have to make you feel this way when you’re going through the “normal motions” as a business owner. It is completely normal to feel vulnerability, frustration, and anxiety as a business owner. 

However, the way we handle these different vulnerabilities is what makes the difference between a good business owner, and a great one! 

With 2024 creeping up in the next few weeks, I thought this would be a perfect time to chat more about how to handle these big emotions as a business owner.

On today’s episode of Simple Online Business, I’m giving you 5 tips on things you can do to feel better when you’re having a down business day. The most important thing is that you build up your own toolkit of things that work for you - so my intention is that at least one of these will really resonate for you and be something you can reliably turn to when you need a little boost.


You’ll learn:

• How the influence of internal mindset relates directly to external circumstances in your business.
• Why learning how to overcome negative feelings in your business is a necessary skill as a successful business owner.
• How experimenting with different grounding techniques will allow you to run your business more effectively.
• Why reflecting on past achievements on your business can benefit future projects. 

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.