Pinterest is one of the most underrated platforms for e-commerce brands.
Those already using it know that it’s one of the best-kept secrets for marketing their products out there. But it does takes some convincing.
Today, I have our Simple Pin e-commerce specialist, Vivian, here to talk about what’s stopping people from setting up their shop and taking advantage of the tools it offers once they do get it set up.
Vivian has been with Simple Pin for 4 years, with 2 of those years focused on e-commerce and E-comm clients. As a company, we’ve watched Pinterest’s evolution toward more of an E-comm focus and we wanted to figure out how we could best serve our clients. Enter Vivian!
She says that what she loves about helping people get their shops set up on Pinterest is the joy of watching people succeed with their business. Pinterest is evolving with their E-comm focus every day and she says it’s fun to be part of it.
She also loves helping people realize their potential and giving them the tools to build a good e-commerce foundation on Pinterest.
“There is so much potential in the e-commerce world on Pinterest with all the new avenues they are setting up for product sellers.”
Working with our new E-commerce Kickstart Package has given Vivian a front-row seat to all the hurdles people have to overcome to successfully set up an e-commerce shop on Pinterest.
selling products on pinterest – common hurdles
Vivian shares the myriad of things she’s seen with Kickstart clients and how that’s helped shape her approach to her e-commerce teaching.
— The set-up process is too complicated and business owners are looking for someone to tell them the exact steps to get started.
— Pinterest keeps rejecting their catalog and it’s a mystery as to why. It’s tough to uncover which of the many reasons it might be.
* You don’t have the required minimum of 10 products in a product group in order to have a Shop Tab. Although Pinterest is now saying they don’t have a minimum number required. See? Confusing!* Confusing language from Pinterest * Your website isn’t at least 3 months old* Your store policies may not meet the requirements or maybe they aren’t easy to find* You’ve included the correct information in your shipping policy, but it isn’t placed in the correct location* Your shop doesn’t have its own domain
— You might be having trouble becoming a Verified Merchant through the Verified Merchant Program, as there are very specific requirements. There is a difference between being a Verified Merchant and just having a Shop Tab.
We’ve definitely found that when technology is in the way or the language or look Pinterest expects keeps changing, those are hurdles that business owners find particularly challenging.
what is the pinterest shop tab and why do you need it?
There are real benefits to having the Shop Tab, especially that it allows your products to be updated in real-time.
A few of these great benefits:
* Price changes are updated for you* Products listings are updated if they go out of stock* When people visit your profile it defaults to your Shop Tab and they are taken ...