As marketers sometimes we forget why we started using a platform to begin with. Not everyone used the platform as a user first, but let’s step back and remind ourselves what makes Pinterest awesome.

Paid advertising on Pinterest confuses some people. Do they work like Facebook ads, Instagram ads, and are they as inexpensive as other platforms? Today we’re breaking down all the nitty gritty you need to know about how to get started with Pinterest Promoted Pins.

If you’re a content creator that works with brands, here are some of the best ways to educate brands about Pinterest and the best numbers to share.