Each year, thousands descend upon Austin, Texas for SXSW, a celebration of tech, movies, education and politics. They come, in part, for the more than 2,000 panels and presentations packed with thought leaders, actors, authors, astronauts and a range of buzzy personalities. Attendees have Hugh Forrest, the event’s chief programming officer, to thank for the lineup. In this podcast he’ll talk about how he’s learned to maximize the 10-12 month planning cycle that makes the festival come to life. He’ll also share the routines he puts in place not just to make that event possible, but to keep his team connected and engaged and moving projects forward.

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