What does it take to turn retail struggles into sustainable success? Summer Allen, a former retailer turned retail consultant, knows firsthand. Today, she helps business owners simplify profits, attract more customers, and build businesses that truly serve their lives—not the other way around.

In this episode, Summer shares lessons learned from her own store, why inventory should never “celebrate a birthday,” and how defining your own version of success is the key to long-term growth. From running your business with integrity to listening to your heart, Summer’s wisdom will inspire you to rethink how you approach retail.

[2:20] About Summer Allen
[6:37] The hardest lesson she learned in her own store
[8:55] Why your inventory should never celebrate a birthday
[11:00] Defining your own version of success
[20:00] Knowing what you’re truly good at
[26:57] Building a business that serves you
[30:25] Following your heart and listening to yourself
[30:43] Running your business with integrity

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