This week we tackle five coach-maker topics: how often to re-confirm Ts&Cs (and why retention cycles matter), the shift from “instructor” to “coach” to build truly self-sufficient clients, choosing the right paid-ad objective (awareness vs lead gen vs offer), the one move to get ahead of January (stacking high-volume lead magnets + nurturing), and what actually belongs on a simple, high-converting landing page. Expect straight talk, practical scripts, and a nudge to stop chasing vanity and start building pipeline.

Timestamps

• 00:00 Cold open, chaos & intros

• 01:04 Q1 — How often to re-iterate Ts&Cs? (tie it to average retention)

• 03:14 Q2 — Coaching for self-sufficiency (questions > instructions)

• 07:39 Q3 — Paid ads: awareness, lead magnet, or straight offer? (it depends on objective)

• 10:35 Q4 — One thing to get ahead of New Year (lead magnets + nurture + positioning)

• 13:38 Q5 — Client won’t train hard: bias, priorities & intensity coaching

• 17:27 Q6 — Do landing pages need loads of info? (the 5-block skeleton)

• 20:06 Wrap & conference one-day ticket £79 (Friday)