Small Business PR

Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications?

In this episode, Gloria sits down with freelance shopping writer Yasmine Singh, whose work has appeared in BuzzFeed, Bustle, Elite Daily, Scary Mommy, and more. She shares exactly how commerce editors decide which products make the cut—and the biggest mistakes small businesses make when pitching.

You'll learn:

• Why gift guides aren't the only (or even the best) PR opportunity
 • What shopping editors actually look for in product pitches
 • How to make your brand stand out in a crowded inbox
 • Whether product samples and affiliate links really matter
 • The surprising importance of before-and-after photos
 • How to pitch products without sounding generic
 • Why "our product is for everyone" is hurting your chances
 • Website mistakes that can cost you media coverage
 • The simple tweaks that make editors more likely to feature your brand

If you sell a physical product and want to earn more media coverage without paying for ads, this episode is packed with practical advice directly from someone who chooses products for major publications every day. 

Want your business to become the one AI recommends?
In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to increase their AI visibility, earn press without hiring a PR agency, and get discovered by customers at the exact moment they're ready to buy.

🎓 Watch the free masterclass:
👉 https://www.gloriachoupr.com/masterclass

💬 Join my Small Biz PR Facebook Group for weekly PR tips, media opportunities, and AI visibility strategies.

📩 DM "PITCH" on Instagram to get my free pitching guide:
https://www.instagram.com/gloriachoupr

🤝 Connect with me on LinkedIn:
https://www.linkedin.com/in/gloriaychou

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What if the reason you're not getting more sales isn't your website... it's that ChatGPT doesn't know you exist?

Millions of people now ask ChatGPT, Claude, Gemini, and Perplexity which products, services, and businesses they should choose. If your business isn't being recommended, you're invisible at the exact moment customers are ready to buy.

In this episode, PR expert and former U.S. diplomat Gloria Chou shares the five biggest ways to increase your AI visibility—without spending thousands on SEO agencies, paid ads, or complicated software.

You'll learn:

•  Why ChatGPT recommends some businesses but not others 
•  The difference between traditional SEO and AI visibility 
•  Why PR is becoming more important than ever for getting discovered 
•  How media mentions influence AI recommendations 
•  Website changes that help AI better understand your business 
•  Free ways to check whether AI is already recommending you—or your competitors 
•  Simple steps you can take today to become more visible in AI search 

If you're a small business owner, Shopify brand, Etsy seller, coach, consultant, or entrepreneur, this episode will help you understand how customers are finding businesses in 2026—and what you need to do to become the one AI recommends.

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to become the businesses AI recommends. You'll learn how to earn press without hiring a PR agency, increase your AI visibility, and get discovered by customers at the exact moment they're ready to buy.

Watch the free masterclass:
👉 www.gloriachoupr.com/masterclass

Join the Small Biz PR Facebook Group for weekly PR tips and media opportunities.

DM "PITCH" on Instagram to get my free pitching guide:
https://www.instagram.com/gloriachoupr

Connect with Gloria on LinkedIn:
 https://www.linkedin.com/in/gloriaychou

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Your website traffic is dropping. Instagram reach is unpredictable. And customers are increasingly asking ChatGPT, Claude, Gemini, and Google AI what to buy instead of clicking through search results.

So why isn't AI recommending your business?

In this episode, Gloria Chou explains the biggest shift happening in marketing today—and why earned media and PR have become one of the strongest signals AI uses when deciding which businesses to recommend.

You'll learn:

✅ Why traditional SEO alone is no longer enough
 ✅ How ChatGPT, Google AI Mode, and AI shopping are changing customer behavior
 ✅ Why PR and editorial features matter more than ever for AI visibility
 ✅ Why one press feature isn't enough anymore
 ✅ How to become a business AI recommends instead of ignores
 ✅ The biggest opportunity small businesses have before everyone catches on

If you're relying only on Instagram, Google rankings, or your website to attract customers, this episode will completely change how you think about marketing in the AI era.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
 www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

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Think your story has already been covered? That doesn't mean you've missed your chance to get featured.

I recently interviewed veteran TV correspondent Amy Goodman, whose 25 years in media include work with shows like Good Morning America, The View, Rachael Ray, and Kelly and Mark. She shared one simple piece of pitching advice that was so good, I had to share it with you.

The lesson? Don't pitch a journalist the exact story they just covered. Find the adjacent angle that extends the conversation.

In this episode, I break down how small business owners, product founders, and experts can find fresh PR angles without constantly reinventing the wheel. You'll learn how to turn one topic into multiple media opportunities by connecting your expertise or business to trends, seasons, data, research, policy changes, consumer behavior, and your own unique point of view.

In this episode, you'll learn:

✨ Why pitching the same angle a journalist just covered usually doesn't work

✨ How to find an adjacent story angle instead of starting from scratch

✨ How product founders and experts can connect their businesses to timely trends

✨ Why even “obvious” topics can still earn major media coverage

✨ How to use seasonal, data-driven, regulatory, and trend-based hooks to keep pitching all year long

Your story doesn't have to be completely new. It needs a relevant perspective, a timely reason to care, and your willingness to press send.

Want help finding and pitching the stories hiding inside your business?

This July, I'm celebrating my 40th birthday by giving new Get Featured PR Accelerator members over $1,000 in exclusive Birthday Bonuses when they join by July 31. Keep reading to learn how to find your next angle—or join us inside GFA and let's build your PR strategy together.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
 www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

Send us Fan Mail

🎁 Want Your Product Featured in Holiday Gift Guides?

What do shopping editors really want when they're putting together holiday gift guides?

In this episode, you'll hear shopping editors from Forbes, the New York Post, Brides, Byrdie, Brit + Co, and more answer the most common Gift Guide PR questions I get from product founders.

We cover everything from pitching pre-orders, books, gift cards, and services to whether you need to send samples, how to position products that aren't traditional gifts, and what actually catches an editor's attention.

In this episode, you'll learn:

✨ Can you pitch pre-orders for gift guides?
 ✨ Do journalists need product samples?
 ✨ Are gift cards and services good gift guide pitches?
 ✨ How to pitch products that aren't "gift" products
 ✨ Should you include statistics in your pitch?
 ✨ Can you mention previous media coverage?
 ✨ How to repitch for Valentine's Day, Mother's Day, and other seasonal gift guides.

If you're planning your holiday PR strategy or want to land more shopping features this year, this episode is packed with practical advice directly from the editors making the decisions. 

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
 www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

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In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull back the curtain on what editors are really looking for.

After reviewing hundreds of thousands of media pitches, Jason shares why most founders pitch themselves the wrong way—and what actually gets his attention.

You'll learn why journalists don't care about your product until they understand how it helps their readers, why paid media placements often aren't worth the investment, and how even the smallest business can earn meaningful press without hiring a PR agency.

Whether you're pitching your first story or looking to land bigger media features, this episode will completely change the way you think about PR.

In this episode, you'll learn:

•  Why most media pitches get ignored 
•  What Entrepreneur Magazine editors actually look for 
•  How to pitch journalists without sounding promotional 
•  The biggest mistake founders make when telling their story 
•  Why your "why" matters more than your revenue 
•  How to find the right publications for your business 
•  Why paying for press usually isn't worth it 
•  The difference between publications with real audiences and pay-to-play media 
•  How small businesses can earn national media coverage organically 

If you've ever wondered how journalists choose which stories to feature, this conversation is packed with practical advice you can use immediately.

Resources mentioned:

• Jason Feifer's book: Build for Tomorrow
• Jason's website: https://jasonfeifer.com

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
 www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

Send us Fan Mail

Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency?

In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge to discuss exactly how commerce writers choose products, what makes a pitch stand out, and the biggest mistakes founders make when pitching gift guides.

Trae has written for MSN, Newsweek, CNN Underscored, GOBankingRates, Women's Day, and more. She shares behind-the-scenes insights on how journalists evaluate products, why small brands have an advantage, and what founders need to know about affiliate marketing, samples, pricing, packaging, and holiday gift guide opportunities.

In this episode, you'll learn:

• How to pitch gift guide editors and commerce writers

• What journalists actually look for in product pitches

• Whether you need affiliate links, Amazon listings, or a large social media following

• How to stand out in crowded categories like beauty, wellness, food, fashion, and home goods

• The biggest mistakes founders make when pitching products

• Why your packaging, positioning, and brand story matter more than you think

• How to build relationships with journalists before you pitch

• What makes a product worthy of a holiday gift guide or product roundup

Whether you sell skincare, food, fashion, jewelry, wellness products, home decor, or consumer goods, this episode will help you understand how gift guide editors think and how to increase your chances of earning media coverage.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
 www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

#HolidayGiftGuides #ProductRoundups #ProductPR #GiftGuidePitching #MediaPitching #SmallBusinessPR #EcommercePR #AffiliateMarketing #JournalistOutreach #ProductPublicity

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Want more journalists to actually read your pitches?

In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage.

You'll learn:

• How to write subject lines journalists actually want to open
• Why email tracking can change your entire PR strategy
• The best days and times to send your pitches
• How to use DMs to boost your pitch visibility
• Why adding your phone number can increase responses

Whether you're a product-based business, service provider, coach, consultant, or founder, these practical PR tips will help you build relationships with journalists and get more eyes on your pitches.

🎧 If you're trying to get featured in podcasts, magazines, TV segments, online publications, or major media outlets, this episode is packed with actionable advice you can implement today.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
 www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

#AIVisibility #GetFoundOnAI #ChatGPTMarketing #SmallBusinessPR #PRForSmallBusiness #FounderMarketing #ProductBasedBusiness #WomenInBusiness #FemaleFounder #SmallBusinessOwner #BrandVisibility #MediaCoverage #EarnedMedia #ThoughtLeadership #BusinessGrowth #AIForBusiness #PersonalBranding #VisibilityMarketing #ShopifyBusiness #EcommerceFounder

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Most business owners are still using AI like a chatbot.

They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task.

But that's not where the biggest time savings happen.

In this episode, Gloria breaks down the 3 levels of AI adoption and explains how founders can move from using AI as a simple assistant to using it as a true coworker that helps run parts of the business.

You'll learn how to connect AI to the tools you already use, automate repetitive tasks, uncover missed opportunities, and free up hours every week to focus on the work that actually grows your business.

In This Episode, You'll Learn:

• The 3 levels of AI adoption every founder should understand
• Why most small business owners are still using AI wrong
• The difference between using AI as a chatbot vs. a coworker
• How to save 20+ hours a week with AI automations
• The easiest way to train AI on your voice, business, and customer conversations
• How AI can find missed sales opportunities hiding in your inbox
• How to automate follow ups, scheduling, reporting, and content creation
• Why AI should handle the $10/hour tasks so you can focus on the $10,000/hour tasks
• The tools, connectors, and workflows Gloria uses in her own business

Whether you're a product founder, coach, consultant, service provider, or small business owner, this episode will help you stop treating AI like a tool and start using it like a teammate.

Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?

In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.

Watch here:
 www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

#AIVisibility #GetFoundOnAI #ChatGPTMarketing #SmallBusinessPR #PRForSmallBusiness #FounderMarketing #ProductBasedBusiness #WomenInBusiness #FemaleFounder #SmallBusinessOwner #BrandVisibility #MediaCoverage #EarnedMedia #ThoughtLeadership #BusinessGrowth #AIForBusiness #PersonalBranding #VisibilityMarketing #ShopifyBusiness #EcommerceFounder

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Most small business owners do not have an information problem anymore.

They have a visibility problem.

In this episode, Gloria Chou shares the hard truth many founders need to hear in 2026: no amount of consuming content, saving posts, buying courses, or overthinking your messaging will grow your business if you are unwilling to actually show up and be seen.

This conversation explores:
• why so many founders stay stuck in “learning mode”
• the fear of judgment that keeps businesses invisible
• why your story matters more than ever in today’s AI driven recommendation economy
• how PR starts with self trust and perspective
• the difference between consuming information vs building visibility
• why pressing “send” is often the real breakthrough

If you have been hiding behind perfectionism, waiting to feel ready, or struggling to consistently show up online, this episode is your reminder that your voice and perspective matter.

Because in 2026, visibility is no longer optional.

And nobody is coming to save your visibility except you.

In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.

Register here:
 www.gloriachoupr.com/masterclass

• Join the Small Biz PR Facebook Group to get the best PR Tips
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

#SmallBusinessPR #EcommerceMarketing #AIForBusiness #ShopifyTips #SmallBusinessMarketing #ChatGPTMarketing #WomenInBusiness #ProductBasedBusiness #BrandTrust #ContentMarketing #InfluencerMarketing #AIContent #FemaleFounder #OnlineBusiness #DigitalMarketing

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