1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert.

Topics We Discuss in This Episode:

• Why introverts should write and speak to the media for PR
• Showing a mindset of resilience in pitching as an introvert
• The PR hacks for introverts to navigate their way in pitching 
• Fitting the pieces of the PR jigsaw puzzle
• How to construct concise and captivating PR presentations 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Madeline Schwarz’s LinkedIn: Madeline Schwarz
• Madeline Schwarz’s Website: madelineschwarzcoaching.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.

Topics We Discuss in This Episode:

• Why you need to pitch regardless of the season
• Taking advantage of holidays and events for your PR pitch
• The framework for finding unique and relevant angles
• Using trends and expert insights to pitch your story
• How you should approach PR as an expert

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you fear showing up or don't exactly know the steps to be more visible to journalists and businesses, you may miss out on many PR opportunities. Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve! 

Topics We Discuss in this Episode:

• Why visibility is a top priority in doing PR
• The best places and the right time to be visible online
• Optimizing social media for PR visibility purposes and connection
• Why you shouldn't fear sending that pitch to the journalist
• Finding your voice through pitching and connecting with people
• Routines and habits to build your mindset for PR visibility

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!

Topics We Cover in This Episode:

• Crafting the elements of an effective press release
• Why every business needs a unique story to tell
• Why media relations are essential in press release distribution
• How your headline makes or breaks press releases
• How to use press releases for SEO
• Why eReleases is a great option to get your press release published

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Check out eReleases  website at: eReleases.com
• Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
• Press Release Topic Ideas: the Ultimate Collection

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Mickie Kennedy, founder, and president of eReleases.  His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media.

Start attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.

Topics We Cover in This Episode:

• Understanding press releases and newswire
• Using press releases as leverage
• Exploring unique forms and types of press releases
• Finding the ‘right’ timing for your press releases
• Using your unique selling proposition to gain media attention
• Crafting the elements of an effective press release

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Check out eReleases  website at: eReleases.com
• Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
• Press Release Topic Ideas: the Ultimate Collection

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people!

Topics We Discuss in this Episode:

• Why you should optimize your LinkedIn profile
• The primary and prized elements of the LinkedIn profile
• Making an effective and captivating bio-headline
• Hacks and tips to optimize your LinkedIn posts
• How to make LinkedIn and people like your posts
• Why you need your connections and friends on LinkedIn 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message. 

Topics We Discuss in this Episode:

• The beauty of storytelling pitches versus a marketing pitch
• How to take advantage of using relevant data in your pitches
• Understanding the value of op-ed columns for PR
• Why pursuing follow-ups with journalists is always worth it
• Practicing the mindset shift to land top-tier publications

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Learn more about SHEcorporated: shecorporated.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas.

All that and more are some of the key insights you’ll surely love in this episode. For now, one idea is clear—now is the best time for you to get started!

Topics We Discuss in this Episode:

• How to shift to a mindset of your expertise
• Picking and pacing your pitching angles 
• A comparison of pitching your service and your product
• Why optimizing your social media profiles benefits you
• The reasons why business founders must always do PR
• Creating endless opportunities for visibility

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Check out Dr. Ross Radusky’s website: Dr. Ross Radusky 
• Discover more about sunshotz: sunshotz

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

It’s high time that your pitch and your business get recognized by the world.  That next huge move may just need you to create genuine relationships with journalists. So, let’s waste no time!

Topics We Cover in this Episode:

• The truth about presenting yourself before journalists
• How to genuinely connect with journalists
• Finding refreshing angles for your pitches
• The PR method to help your service stand out from the crowd
• How to go about controversial and polarizing pitches
• Becoming solution-oriented and value-driven in your pitches

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Gloria Chou PR Podcast: Episode # 1, How to Get into a Gift or Product Guide
• Gloria Chou PR Podcast: Episode # 27, How a Broker with No Connections
• Gloria Chou PR Podcast: Episode # 32, How to Cold Pitch to Media

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Let’s keep your PR momentum going, for sometimes, all it takes is for you to keep on pitching, finding the right story angles, or making that follow-up call. All that and more will be thoroughly discussed in this special episode.

Topics We Cover in This Episode:

• How to do cold outreach to journalists
• Writing a concise and clear message to pitch
• The best social media platforms for you to connect with journalists
• How to find the best angles to pitch
• Checking the boxes of news relevance
• The practical ways to make journalists read your pitches 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Gloria Chou’s Masterclass: PR Masterclass
• Gloria Chou PR Podcast: Episode # 1, How to Get into a Gift Guide
• Gloria Chou PR Podcast: Episode # 12, How to Use HARO 

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram