1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

You can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people!

Topics We Discuss in this Episode:

• Why you should optimize your LinkedIn profile
• The primary and prized elements of the LinkedIn profile
• Making an effective and captivating bio-headline
• Hacks and tips to optimize your LinkedIn posts
• How to make LinkedIn and people like your posts
• Why you need your connections and friends on LinkedIn 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message. 

Topics We Discuss in this Episode:

• The beauty of storytelling pitches versus a marketing pitch
• How to take advantage of using relevant data in your pitches
• Understanding the value of op-ed columns for PR
• Why pursuing follow-ups with journalists is always worth it
• Practicing the mindset shift to land top-tier publications

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Learn more about SHEcorporated: shecorporated.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas.

All that and more are some of the key insights you’ll surely love in this episode. For now, one idea is clear—now is the best time for you to get started!

Topics We Discuss in this Episode:

• How to shift to a mindset of your expertise
• Picking and pacing your pitching angles 
• A comparison of pitching your service and your product
• Why optimizing your social media profiles benefits you
• The reasons why business founders must always do PR
• Creating endless opportunities for visibility

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Check out Dr. Ross Radusky’s website: Dr. Ross Radusky 
• Discover more about sunshotz: sunshotz

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

It’s high time that your pitch and your business get recognized by the world.  That next huge move may just need you to create genuine relationships with journalists. So, let’s waste no time!

Topics We Cover in this Episode:

• The truth about presenting yourself before journalists
• How to genuinely connect with journalists
• Finding refreshing angles for your pitches
• The PR method to help your service stand out from the crowd
• How to go about controversial and polarizing pitches
• Becoming solution-oriented and value-driven in your pitches

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Gloria Chou PR Podcast: Episode # 1, How to Get into a Gift or Product Guide
• Gloria Chou PR Podcast: Episode # 27, How a Broker with No Connections
• Gloria Chou PR Podcast: Episode # 32, How to Cold Pitch to Media

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Let’s keep your PR momentum going, for sometimes, all it takes is for you to keep on pitching, finding the right story angles, or making that follow-up call. All that and more will be thoroughly discussed in this special episode.

Topics We Cover in This Episode:

• How to do cold outreach to journalists
• Writing a concise and clear message to pitch
• The best social media platforms for you to connect with journalists
• How to find the best angles to pitch
• Checking the boxes of news relevance
• The practical ways to make journalists read your pitches 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Gloria Chou’s Masterclass: PR Masterclass
• Gloria Chou PR Podcast: Episode # 1, How to Get into a Gift Guide
• Gloria Chou PR Podcast: Episode # 12, How to Use HARO 

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you’re an aspiring writer or an independent book author, this episode is meant to help you explore unconventional yet effective activities that can make you more prominent than other writers and finally publish your book!

Topics We Discuss in this Episode:

• The mindset shift you need to pitch your stories
• How to plant the seeds of publication
• Hacking your way to that first media feature
• The positive impact of stories
• How to get your story off the ground for publication
• Creating unique angles for your stories

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Learn more about The Collective Studio: The Collective Book Studio Website
• Follow The Collective Studio on Instagram: The Collective Book Studio
• Connect with Angela Engel on LinkedIn: Angela Engel

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you want your pitch to reel in the beauty editors and make them want to know more, this episode is a must-watch!

Topics We Cover in This Episode:

• Why editors don't answer your emails 
• How to make your pitch more compelling
• What not to do in your pitch
• How to use relevant content to give editors confidence in your story
• The importance of packaging in branding

Resources Mentioned

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Follow Jihan on Instagram - @itsjihanm
• Find out more about Jihan - Jihan Forbes

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, I’m sharing the five things you need to make sure you have correct before you press send.

Topics We Cover in This Episode:

• Why editors don't answer your emails 
• How to make your pitch more compelling
• What not to do in your pitch
• How to use relevant content to give editors confidence in your story
• The importance of packaging in branding

Resources Mentioned:

• Gloria Chou PR Podcast: Episode #2, CPR Pitching Method™
• Gloria Chou PR Podcast: Episode #32, Vincent Phamvan
• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

To better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch.

Topics We Cover in This Episode:

• How to make your pitch stand out
• Pitching do’s and don’ts
• General tips for pitching your story
• Effective ways to follow up on a cold email
• Powerful email subject lines that get clicks
• How to use social media to build relationships with journalists

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Follow Vincent on Twitter: @vphamvan
• Follow Parents Club on Instagram: https://instagram.com/joinparentsclub
• Find out more about the Parents Club: Parents Club
• Check out Parent’s Club app: parents.club/app
• Free newsletter for modern parents @https://parents.club/

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a viable marketing strategy. 

Topics We Cover in This Episode:

• The #1 hack to get featured on a podcast
• Quick tips on structuring the perfect pitch
• The best ways to get a journalist or host to open your requests
• How to foster a respectful and “of service” mindset
• Whether getting featured on TV is worth the effort

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Listen to Ellen Yin’s Podcast - Cubicle to CEO
• Find out more about Ellen - ellenyin.com
• Follow Ellen on Instagram - @missellenyin
• Know when your emails are opened - Mailtrack.io 
• Check out Rory Varden’s book - Procrastinate on Purpose

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram