1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that achieved national recognition.

You just can't miss this episode if you finally want to launch and create that great press release!

Topics We Discuss in this Episode:

• How being specific makes your press release great
• Examining exemplary press release structures and content
• The importance of concise and relevant messaging in press releases
• Insider tips and tricks in testing your press release 

Resources Mentioned:

Gloria Chou's Masterclass: PR Masterclass
Let Gloria Chou write your press release: Gloria Chou VIP
Small Business PR Podcast: Episode # 41: Understanding Press Releases 
Small Business PR Podcast: Episode # 42: Leverage Press Releases

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, we invited Stacy Tuschl, also a PR expert, to share with us the most important PR lessons she got from pitching and appearing on over 100 podcasts.  

Whether you're new to PR or have been pitching for more PR exposure, you can gain abundant PR lessons and expert insights by tuning in.

Topics We Discuss in this Episode:

• Strategies for prioritizing PR and business activities
• How to build momentum for your PR exposure
• Why you should track what’s working for you
• The power of the snowball effect in PR
• An insider’s look into the inbox of podcast producers
• The #1 nugget of wisdom in PR you must know

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Follow Stacy Tuschl on Instagram: @stacytuschl
• Join the Foot Traffic Community on Facebook: Foot Traffic™ Community

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this special episode, I would like to show you how you can overcome what you think is impossible in your PR journey. Not even age, ethnicity, academic background, or inexperience can hold you back from being the best version of yourself.

Topics We Discuss in this Episode:

• Ways to overcome impostor syndrome and self-doubts in doing PR
• How creating your story helps you build your brand
• Crafting messages (DMs and emails) that journalists can't resist opening
• Why practicing your pitch is better than waiting for the right timing
• The benefits of always pitching before media to clarify your narrative
• Utilizing your story to create more business opportunities

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Connect with Sandy Lin on LinkedIn: Sandy Lin
• Follow Sandy Lin on TikTok: Sandy Lin’s TikTok
• Follow Sandy Lin on Instagram: Sandy Lin's IG 

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

So immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching!

Topics We Discuss in this Episode:

• Realizing the truth that you always have the potential to pitch
• The primary fear that holds you back from pitching
• How being of value helps you get the journalists' attention
• The cold and hard truth about timing and sending your pitches
• Pro tips for an email that journalists will surely remember

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Small Business PR Podcast: Episode # 1: Pitch for Gift Guides
• Small Business PR Podcast: Episode # 29: Get Onto Business Insider
• Small Business PR Podcast: Episode # 32-Cold Pitch to Forbes
• Small Business PR Podcast: Episode # 38- Secure PR and Paid Consulting

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Whether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you! 

Topics We Discuss in this Episode:

• Understanding the business of podcasting
• Why business founders should try podcasting at least once 
• The numbers that matter in podcasting
• Tips for crushing your guest podcast interview
• Identifying the right shows to pursue guest spots

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Travis Albritton's Email: [email protected]

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert.

Topics We Discuss in This Episode:

• Why introverts should write and speak to the media for PR
• Showing a mindset of resilience in pitching as an introvert
• The PR hacks for introverts to navigate their way in pitching 
• Fitting the pieces of the PR jigsaw puzzle
• How to construct concise and captivating PR presentations 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Madeline Schwarz’s LinkedIn: Madeline Schwarz
• Madeline Schwarz’s Website: madelineschwarzcoaching.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.

Topics We Discuss in This Episode:

• Why you need to pitch regardless of the season
• Taking advantage of holidays and events for your PR pitch
• The framework for finding unique and relevant angles
• Using trends and expert insights to pitch your story
• How you should approach PR as an expert

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you fear showing up or don't exactly know the steps to be more visible to journalists and businesses, you may miss out on many PR opportunities. Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve! 

Topics We Discuss in this Episode:

• Why visibility is a top priority in doing PR
• The best places and the right time to be visible online
• Optimizing social media for PR visibility purposes and connection
• Why you shouldn't fear sending that pitch to the journalist
• Finding your voice through pitching and connecting with people
• Routines and habits to build your mindset for PR visibility

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!

Topics We Cover in This Episode:

• Crafting the elements of an effective press release
• Why every business needs a unique story to tell
• Why media relations are essential in press release distribution
• How your headline makes or breaks press releases
• How to use press releases for SEO
• Why eReleases is a great option to get your press release published

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Check out eReleases  website at: eReleases.com
• Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
• Press Release Topic Ideas: the Ultimate Collection

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Mickie Kennedy, founder, and president of eReleases.  His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media.

Start attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.

Topics We Cover in This Episode:

• Understanding press releases and newswire
• Using press releases as leverage
• Exploring unique forms and types of press releases
• Finding the ‘right’ timing for your press releases
• Using your unique selling proposition to gain media attention
• Crafting the elements of an effective press release

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Check out eReleases  website at: eReleases.com
• Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
• Press Release Topic Ideas: the Ultimate Collection

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram