1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover the experts' methods and nuggets of PR wisdom, so you can successfully pitch these journalists and land that feature you truly deserve.
 
Topics We Discuss in this Episode:

• Discovering the ocean of opportunities to get product features
• An insider's view into the business of gift and product guides
• Why small businesses should continue pitching
• How business founders can leverage organic coverage
• Optimizing your PR pitch with new approaches
• The PR relationships that matter when pitching

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Victoria Giardina on Instagram:
  https://www.instagram.com/victoriagiardina
• Get Victoria Giardina's books now:
  Sailing Home: https://www.amazon.com/Sailing-Home-Victoria-Giardina-ebook/dp/B0B6Q81BS9
  Work of Art: https://www.amazon.com/Work-Art-Victoria-Giardina/dp/B09NS4ST59
• Consult Victoria Giardina:
  [email protected]

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you are on a personal mission to add value to the world through your small business, then this episode is what you need.
 
Topics We Discuss in this Episode:

• How to find your deeper WHY and weave that into your PR pitch
• Overcoming rejections and fears in pitching journalists
• The journalists' trail that you should follow when pitching
• Why you should maximize organic media over ads

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Discover more about Green Ablutions:
  https://www.greenablutions.com
• Follow Green Ablutions on Instagram: https://www.instagram.com/greenablutions
• Get 10% off through 31st of December 2022 using the Code GloriaPR10 :
  https://www.greenablutions.com/collections/all

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you're thinking of pitching for a product guide or something that's seasonal, this episode is for you. Access the journalist's mind on what comprises the winning pitches that help business founders get their products featured on shopping guides.

Topics We Discuss in this Episode:

• Practical steps to prepare for pitching your product
• Understanding what shopping guides are really for
• What makes a great pitch according to a journalist
• The biggest pitching mistakes of most business founders
• How you should connect to a journalist before and after your pitch

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:
Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Follow Emily Cieslack on Instagram: @emilycieslack
Connect with Emily Cieslack: emilycieslak.webstarts.com
Get 10% off through 31st of December 2022 using the Code GloriaPR10 :
https://www.greenablutions.com/collections/all

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you're still on the fence, waiting for the 'perfect' moment, I'm telling you it's time to take action for your small business. The best step you can take now is to tune in to this episode and discover the five things my PR students have in common that get them featured in top media outlets. Soon enough, I hope to see you featured, too!

Topics We Discuss in this Episode:

• Maximizing social media to connect with the right journalists
• Why you should embrace specificity in your PR message
• The PR truth that every business founder must understand
• How adaptability and agility help you in your PR pitches
• Embracing rejections to move the needle of your business

Resources Mentioned:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Connect with Gloria Chou on LinkedIn: Gloria Chou
Small Business PR Podcast-Episode #35- How to Get Publicity

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you're serious about getting your products featured on gift guides, take that first PR step by tuning in to this episode. You'll discover how to get started and learn to adapt along the way, even if you're a first-time business founder.


Topics We Discuss in this Episode:

• The # 1 trait that business founders must possess
• Making buckets of priorities for your business and PR
• Why PR, not social media, is the path for marketing your products
• A trifecta model for following-up journalists
• Instilling relevance for pitching in gift guides all season long
• How your small wins lead to the most extraordinary ripples for your business

Resources Mentioned:
Connect with Gloria Chou on LinkedIn: Gloria Chou
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Connect with Kim Behzadi on Instagram: Read It and Eat It Box
Know more about Kim's Products: booksnbread.com
Get 10% off your first order: Code: SmallBizPR10

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.


Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you're ready to be featured as the industry expert and the go-to service provider, tune in to this inspiring episode that will surely help grow your service-based business while giving value to the world. It's your time to land the free media features you deserve. 

Topics We Discuss in this Episode:

• PR Insights from a service-based entrepreneur
• Finding inspirations and ideas for PR pitches
• Why your 'expert opinions' matter more than ever
• The main reason why you should not sell before journalists
• How to go from cold outreach into inbound leads
• Reaping all the ROI you deserve because of your PR efforts

Resources Mentioned:

Connect with Dr. Noor Ali on LinkedIn: Noor Ali
Follow Dr. Noor Ali on Instagram: Dr.NoorHealth
Visit Dr.Noor Ali's website: https://drnoorhealth.com
Connect with Gloria Chou on LinkedIn: Gloria Chou
Small Business PR Podcast- Episode #32: How to Cold Pitch

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.


Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Let's take a deep dive into finding the reason for every season for your products, so you can finally land that gift guide feature you genuinely deserve!


Topics We Discuss in this Episode:

• The distinct purposes of gift guides
• Fitting your gift guide pitch in the publisher's timeline
• How to find the right publication to feature your product
• Insider tips and insights on pitching for a holiday gift guide
• Finding the reasons in your product all season long
• How affiliate links help your product get more visibility

Resources Mentioned:

Gloria Chou's Masterclass: PR Masterclass
Follow Jessica Toscano on Instagram: Jessica Toscano IG
Connect with Jessica Toscano on LinkedIn: Jessica Toscano
Follow Jessica Toscano on Twitter: @msjtoscano

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.


Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you have plenty of questions about landing that feature on gift guides and product roundups, the chances are you'll have your questions answered in this episode.

Topics We Discuss in this Episode:

• Keeping an open mindset for pitching in all seasons
• The right angles that matter in this season for the journalists
• Working around the timelines of journalists and publishers 
• How to best demonstrate your product/services
• Expert PR tips to attract journalists to read your pitch

Resources Mentioned:

Connect with Gloria Chou on LinkedIn: Gloria Chou
Small Business PR Podcast-Episode # 1: How to Get into a Gift Guide

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.


Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

This episode is meant to help you and your products be more ready than ever!
 
Topics We Discuss in this Episode:

• Small business realities before the holidays
• Using your best sellers to get through the holiday seasons
• Why you should be the face of your product
• Marketing Psychology 101: How people really buy products
• How multiple streams of marketing and sales help your small business

Resources Mentioned:

Gloria Chou's Masterclass: PR Masterclass
Join The Product Boss' free workshop series: The Product Boss Free Workshop
Learn more about The Product Boss: The Product Boss Website
Listen to The Product Boss Podcast: The Product Boss Podcast
Enroll in The Multi-$tream Machine Course: The Multi-$tream Machine

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Join us as we dive deep inside the mind of a journalist to understand how they think and what they are exactly doing with your PR pitches. Once you know the dos and don’ts of PR, you will be more confident in your organic PR efforts.

Topics We Discuss in this Episode:

• An insider's view of what a journalist's inbox looks like
• Keeping your pitches concise yet meaningful
• Why are you the best person to pitch your product or service
• The elements that matter most in your pitch for journalists
• How envisioning your life leads to better pitches and messages
• Following the right timing and timeline when pitching

Resources Mentioned:

Gloria Chou's Masterclass: PR Masterclass
Follow Jessica Toscano on Instagram: Jessica Toscano IG
Connect with Jessica Toscano on LinkedIn: Jessica Toscano
Follow Jessica Toscano on Twitter: @msjtoscano

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram