1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover the two must-haves you should include in every cold pitch you make. Join Gloria Chou in this episode as we go through the importance of specificity and relevance in pitching so you can finally make the journalist on the other side decide and say that “Yes!” that you truly deserve.

Topics We Discuss in this Episode:

• Why pitching requires you to peel the layers of your business
• The two must-haves that make your cold pitch stand out
• How to test if you are specific and relevant enough in your pitch
• Making the subject lines of your pitch really matter
• The whole point of pitching—making journalists respond
• Putting out to the world the puzzles of your small business 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Listen to Small Business PR Podcast:
  https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Join us in this intimate and inspiring episode as I open up about how my generational trauma and scarcity can impact entrepreneurship. It’s only by first acknowledging our inner landscape that we can change our narratives as small business heroes.

Topics We Discuss in this Episode:

• What my generational trauma and scarcity really look like
• How I am healing generational trauma and scarcity 
• Addressing the toxic and cancerous forms of capitalism
• The need to be more self-aware as a leader and entrepreneur
• Why you should elevate humanity in your business
• The mark of a true leader-entrepreneur 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Veronica Romney:
  https://www.veronicaromney.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Make PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.

Topics We Discuss in this Episode:

• What exactly is SEO?
• SEO’s several advantages over social media
• How long does it take to see business results through SEO?
• PR strategies that boost your SEO and help produce results
• Why small business owners should understand SEO first
• The changes in SEO algorithms that you should be aware of 
• Actionable steps and mindset to get started with SEO 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Get to know more about Laura Peters:
  https://mikeandlauratravel.com
• Follow Laura Peters on Instagram:
  https://www.instagram.com/mikeandlauratravelblog
• Subscribe to Mike and Laura’s YouTube Channel:
  https://www.youtube.com/c/mikeandlauratravel

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Clear away the three biggest mental roadblocks you may have as a small business founder by immersing yourself in this episode with Gloria Chou. It’s time to shift to an abundant mindset, so you can finally be seen, heard, and valued.

Topics We Discuss in this Episode:

• The real reason why compounding matters in PR
• The most important mindset that a small business founder should have
• Realizing the most important skills in PR
• Why PR must be about broadening your network 
• Cultivating your skills, relationships, and mindset for your business

Resources Mentioned:
Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

Small Business PR Podcast:

Episode # 2- The CPR Method: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free

Episode # 38- How to Pitch Business Services: https://www.gloriachoupr.com/show-notes/how-to-pitch-business-services-and-products-to-secure-pr-and-paid-consulting-opportunities-with-dermatologist-and-inventor-dr-ross-radusky

Episode # 67- 3 Ways PR and Visibility are Changing: https://www.gloriachoupr.com/show-notes/3-ways-pr-and-visibility-in-media-are-changing-in-2023

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

This episode is meant for you, small business founder, if you want to get featured on TV even without any agent or PR experience. So, follow along with Tijana Ibrahimovic and discover the organic framework that’ll help you go from unknown to being a seen, heard, and valued small business hero. 

Topics We Discuss in this Episode:

• Key differences in pitching TV shows and online publications
• Objectively finding the uniqueness in your product and services 
• Why goodwill and relationships with journalists really matter
• Expert steps to get inside a top journalist’s inbox
• The right people and time in the TV industry to offer your pitch  

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Tijana Ibrahimovic on Instagram:
  https://www.instagram.com/tijanastyle/
• Know more about Tijana and her work:
  https://popstyletv.com/author/tijana-ibrahimovic/

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

How does a passion project built in a person’s home go from unknown to being featured in top-tier platforms and in stores? This episode is for you if you have a small business but want to get it out there and seen by more people using Gloria’s CPR method of cold pitching for any opportunities including getting organic media features, podcasts, speaking panels, and more.  

Topics We Discuss in this Episode:

• Turning a passion project into a small business
• The power of maximizing channels for your PR efforts
• Revelations and realizations about paid advertisements
• How the CPR method can help you attract top media outlets
• What you must emphasize in your pitch as a small business
• Connecting with journalists even after your first pitch

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Jessica Santander on Instagram:
  https://www.instagram.com/Jessicasantander_designs/?hl=en
• Know more about Jessica Santander:
  https://jessicasantander.com
• Be VIP friends and get 15% off your first order:
  https://manage.kmail-lists.com/subscriptions/subscribe?a=V6VCHV&g=WP6fTV

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business 

Join Gloria Chou in this eye-opening episode as we uncover the truth that every small business needs to hear this year. That’s because today is the time to make your message matter to the world and have you finally be seen, heard, and valued. 

Topics We Discuss in this Episode: 

• The truth on how people will continue to judge you
• How the mindset of action sets you up for success
• Is there a right time to start with PR?
• Why you should know your message better than anyone
• Facing the truth about the importance of your story 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941 
• Listen to Small Business PR Podcast Episode # 65:
  https://www.gloriachoupr.com/show-notes/sharing-the-journey-of-my-surgery-burnout-and-finding-myself-again

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover how to captivate journalists right at the start of your pitch. Immerse yourself in this brief but practical episode with Gloria Chou, so you can learn how to write winning subject lines for your emails and generate content ideas. In no time, your pitch will finally be seen, heard, and valued!

Topics We Discuss in this Episode:

• What a winning subject line for emails really looks like
• Generating content ideas and inspirations for your pitch
• How to use data points for your subject lines and PR pitch
• Winning subject lines to become a person of authority
• Repurposing subject lines and content ideas to other usable forms 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Pitch like a pro and build community connections using the CPR Method. Tune in to this episode and learn from our podcast guest, Izolda Trakhtenberg, to see for yourself how you can genuinely provide value to the journalist’s audience. By doing that, you'll soon get the recognition you deserve.

Topics We Discuss in this Episode:

• Why pitching for PR is all about the right timing
• The brutal PR truth you should know before getting on a podcast
• How to make people listen to you through the CPR method
• The contents that matter most in creating your pitch
• Expert insights on why small business founders should get on a podcast 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Izolda Trakhtenberg on Instagram:
  https://www.instagram.com/izoldat
• Connect with Izolda Trakhtenberg on LinkedIn:
  https://www.linkedin.com/in/izoldat/?original_referer=
• Follow Izolda Trakhtenberg on Twitter:
  https://twitter.com/IzoldaT
• Visit Izolda Trakhtenberg's official website:
  https://izoldat.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

It's time to grow a profitable business without sacrificing your values this year. Top podcaster and community builder Pat Flynn shares his secret to building a multi-seven-figure business while putting PEOPLE before profits and how to sell without selling. This episode is designed to help you in your PR journey so you can finally be seen, heard, and valued through serving people! 

Topics We Discuss in this Episode:

• The challenges of profits versus people in growing your business
• Why the comparison game kills passion in serving your customers
• The right questions to ask in organically growing your business
• Maximizing the energies of co-creation and collaboration
• How to really bring value to the customer experience
• Translating the service mindset into your PR pitch 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Connect with Pat Flynn on Twitter:
  https://twitter.com/patflynn
• Subscribe to Pat Flynn's YouTube channel:
  https://www.youtube.com/channel/UCGk1LitxAZVnqQn0_nt5qxw
• Learn more about Smart Passive Income:
  https://www.smartpassiveincome.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let’s connect on Instagram