1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Good Morning America. Vogue. Allure. Buzzfeed… How the hell do small business owners get a feature in these publications? The answer – it all starts with a conversation with a journalist.

Now, you probably have a slew of follow-up questions. How do you FIND the right journalist? What do you say when you do? Where do you even begin this whole process of landing PR, press coverage, and media features?

Sounds familiar? Then this episode is a must-listen for you. Because I’m breaking down my award-winning pitch framework – The CPR Pitching Method™.

It’s the same framework that has landed PR Starter Pack community members features in Oprah Magazine, The Hollywood Reporter, and so much more. To sum it up, the CPR Pitching Method™ is an effective way to capture the attention, start a conversation, and get your story into major publications with any journalist and editor. 

We’re talking about everything you need to write in your cold email pitch so that you can see your feature in your dream publication. From the starting point of your pitch, to how to make sure your email isn’t going unnoticed, this episode will boost your confidence in pitching.

Tune in as I give you the details of my CPR Pitching Method™– with C standing for credibility, P for point of view, and R for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free.

Topics We Discuss in this Episode:

• The difference between PR and marketing
• Nailing down the energy of your pitch
• How to establish credibility in one statement
• Defining your point of view to an editor
• Why relevance is the most important part of your pitch
• Building relationships with editors
• Tips for email sign-offs
• Examples of the CPR method in action

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket!  Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Due to popular demand, we’re back with another episode where I answer your burning PR questions. This week, we’re tackling 7 questions that’ll strengthen your pitch, get more journalists to say “yes,” and open up opportunities for media coverage and features in major publications.

These 7 pitching-related questions come straight from my monthly VIP mastermind-style calls with PR Starter Pack community members. We tackle must-know pitching advice like “What do I even pitch?” “What’s the best time to pitch?” and “What are the main reasons my pitch won’t get accepted?”

If you want to hear my award-winning pitching advice that my community members receive, you’re not going to want to miss this episode. Tune in, take notes, and get pitch ready. It’ll take less than 15 minutes.

Topics We Discuss in this Episode:

• How to craft an award-winning pitch
• Struggling with credibility? Here’s what you need to know!
• The best time to pitch for press
• Why pitching is relevant at all times – even if you’re pivoting
• Main reasons why pitches don’t get accepted
• How to pitch before your products are fully ready
• Why it’s important to build relationships with journalists

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

“Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.”

Vincent Phamvan, founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech, knows firsthand the tremendous impact that PR and media features have on a business. Having been featured in major publications such as Forbes, Entrepreneur.com, Fast Company, and many others, Vincent was a recipient of the 40 Under 40 Award from the Nashville Business Journal.

If you’ve ever been enamored by a business or entrepreneur’s “as seen in” banner, wondering, “How do I get seen in these publications myself?”

This episode is for you.

Vincent shares his advice on writing a pitch that stands out in the endless sea of pitches that is a journalist’s inbox. He also goes over how media coverage takes on the heavy task of building social proof and credibility better and faster than you could if you were only relying on social media and SEO.

Whether you’re a blossoming, brand-new business, or a business in the thick of the growth stage–this episode will give you immense value, so take what you need.

Topics We Discuss in this Episode:

• How to write a standout, attention-grabbing pitch
• The do’s and don’ts of pitching
• Tips for pitching your story (and making it irresistible)
• Effective ways to follow up on a cold email
• Powerful email subject line that gets clicks
• How to use social media to build relationships with journalists

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
• Follow Vincent on Twitter
• Follow Parents Club on Instagram
• Find out more about Parents Club
• Check out the Parents Club app
• Sign up for the FREE newsletter for modern parents

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket!  Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

They say the definition of insanity is doing the same thing over and over again but expecting a different result. And if you haven’t landed the number of features, media placements, and coverage that you dream of accomplishing for yourself–this episode is for you.

Today, I’m breaking down the 3 reasons why your PR efforts are not working. If you’ve tried to pitch your way into news segments, magazine articles, or podcasts to no success, this episode is a great place to start if you want to start seeing your story and your business in your favorite publications ASAP.

Tune in as I break down the 3 biggest PR mistakes business owners and entrepreneurs commonly make. I’ll also share what to do instead so you can start seeing more media opportunities open up for you. Whether you’ve tried reaching out on HARO, sent a couple of DMs to journalists on Instagram, or have just dreamed of one day seeing your business featured on Oprah, Allure, or any major publication… the tips I share in this episode will help you kickstart your PR efforts like a pro.

Topics We Discuss in this Episode:

• How to troubleshoot and improve your pitches
• How to start seeing PR opportunities all year round
• Why you shouldn’t rewrite an entire pitch to land more press
• Why knowing relevant news and seasonal trends is important
• Why every “no” is an opportunity to turn it into a “yes”
• How PR and media coverage helps you serve more people
• Why learning great PR pitching practices is a $10,000/hr skill

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Great weather aside – spring/summer is a great time to land PR and media placements. Not only are the opportunities abundant but there are so many story angles that will be covered around this time of year. So small business owners and entrepreneurs, listen up! In this episode, I share tons of unique spring/summer story angles editors, and publications are sure to love.

From spring/summer holidays and important dates to graduations, physical fitness, travel, beauty, fashion, and everything in between – I show how YOU can fit your product and expertise into any of these spring/summer hot topics, even if you think your story doesn’t have a place in a specific space or season.

This episode is proof that there’s never a bad season to pitch your story. So get your pen and paper out, and get your creative juices flowing. Or, at the very least, take one (or all) of the story angles I share in this episode and start pitching.

Topics We Discuss in this Episode:

• Why you need to pitch regardless of the season
• Taking advantage of holidays and important events for your PR pitch
• My tried-and-true framework for finding unique and relevant angles in every season
• How trends and expert insights in your industry help your pitch stand out
• How you can approach PR like a pro (even if you don’t have any experience)

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

PR is all about amplifying YOU, your mission and voice, to reach your people. But you can’t do that if you don't feel empowered to take up space. And this is a struggle many women of color face because this world is designed to keep us small. 

We can all grow beyond this struggle. This week’s guest, Dr. Greta Anderson shares her story as someone who she didn’t see represented very much in her industry, a golf educator and Black woman. You’ll walk away knowing that you can learn how to take up space too. 

Topics We Discuss in this Episode:

1. Why you’re the best person to tell your own story
2. The non-traditional ways PR can benefit your business 
3. How PR is a social justice tool

Resources Mentioned:

1. Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
2. Know more about Dr. Greta; https://drgretagolf.com/ 

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

1. Get the PR Starter Pack
2. 10 Story Angles to Pitch
3. Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

What happens when we reject bro-marketing and choose another path? 

I’m proof that we can grow our businesses from a place of ethical marketing instead of mystery and manipulation. 

We have so many options when it comes to marketing and how we grow our business. I was able to blow my goals out of the water by diversifying my strategies and trying new things.

This one lesson has led to the highest ROI in my business. So when you feel out of alignment, try new things and challenge the norm. 

I shared about this transformation as a CEO with Ellen Yin on her podcast, Cubicle to CEO. 

Topics we cover in this episode: 

• How I pivoted from a government career to CEO
• What I’ve learned from slowing down
• How I’m rejecting bro-marketing and harmful business norms 

If you want to land your first feature for free while staying true to yourself, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

RESOURCES MENTIONED:

Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

Know more about Ellen Yin and Cubicle to CEO: https://cubicletoceo.co 

ADDITIONAL RESOURCES:

Watch the PR masterclass

Get the PR Starter Pack

Join the Small Biz PR Pros FB group

Listen On Your Favorite Podcast Platform

Follow the Podcast

Follow Along on Instagram 

Follow Along on Facebook

FOLLOW & REVIEW ON APPLE PODCASTS

Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes!

I would also appreciate it if you would leave me a review! Reviews help me make sure I am providing the content that you need! Plus, you will be entered to WIN a 1:1 pitch writing session with me where I will help you find your press-worthy angle! Click here to review, select “Ratings and Reviews” and “Write a Review”.

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Find out the answers to your biggest PR outreach questions by tuning in to this episode with Gloria Chou. You’ll get inside access from my exclusive interaction with small business heroes who are using the proven PR strategies that help them get seen, heard, and valued.

Topics We Discuss in this Episode:

• How to research journalists and press release tips
• Follow-up tips to always keep in mind when pitching
• How to use HARO in PR tips
• How to find niche journalists and media outlets
• How to increase open rates of your emails 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Episode 41: How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business With E-releases CEO Mickie Kennedy (Part 1)
  https://www.gloriachoupr.com/41
• Episode 42: How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business With E-releases CEO Mickie Kennedy (Part 2)
  https://www.gloriachoupr.com/42

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

It’s time to stop being gross with your marketing and focus on what you can do instead. Join me and Brittany McBean in this episode to discover ethical PR and marketing strategies that will make you a credible and relevant small business hero that serves people in their best interests.

Topics We Discuss in this Episode:

• What unethical marketing looks and sounds like
• Expert tips on how to present and discern social proof
• Research insights on the buying decisions of people
• The importance of giving people more autonomy to decide to buy
• How our marketing should speak to the people we serve
• The process by which organic PR can help boost any business 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Brittany McBean:
  https://brittanymcbean.com/
• Subscribe to Brittany McBean’s YouTube Channel:
  https://www.youtube.com/@BrittanyMcBean
• Connect with Brittany McBean:
  [email protected]

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you’re terrified of putting yourself out there to do PR, this is a can’t-miss episode with Alexandra Harbushka. You’ll discover the right mindset and pitching techniques that will help you rise above your fears. In that way, you’re not only getting seen, but you’re also helping more people with your story and your business. 

Topics We Discuss in this Episode:

• How ‘imagined fear’ can stop you from moving forward
• Why you need to go back to your ‘Why’ to face your fears
• Mindset hack to deal with haters and negativities
• Getting specific with niche to send out your message
• Leveraging media features for marketing and PR
• The main reason why you should just start pitching

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Alexandra Habrushka:
  https://www.lifewithherpes.com/start-here
• Get your free e-book from Life with Herpes:
  https://lifewithherpes.simplero.com/page/281203

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram