1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Captivate and connect with anyone through storytelling. Join us in this episode as we have a conversation that can inspire you to create and tell a story that gets you seen, heard, and valued for the impact you make in this world.  

Topics We Discuss in this Episode:

• A storyteller's unique take on storytelling
• Why storytelling is the new marketing
• The problems with abusing and complicating storytelling
• How vulnerability in storytelling leads to customer trust
• Making stories as valuable tools for your business
• Improving your storytelling prowess through proven techniques 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Jude Charles on Twitter:
  https://twitter.com/JudeCharles
• Visit Jude Charles' website:
  https://judecharles.co
• Subscribe to Jude Charles' newsletter:
  https://judecharles.co/newsletter

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover the three ways PR and visibility in media are changing in 2023! Hit that play button, and learn why leveraging that organic PR is so important in the long run.

Topics We Discuss in this Episode:

• Why you should invest in compounded organic traffic
• The harsh realities of social media to your PR efforts
• Maximizing ROIs by playing the long-term game of PR 
• Why you should connect with freelance writers and contributors
• The main reason why journalists will refer to small business founders
• Leveraging your message to the world through your pitch  

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry.

Topics We Discuss in this Episode:

• Who should receive your pitch: the writer or the editor?
• The ins and outs of following up on your pitch
• Maximizing relevance and timeliness in your emails
• The secrets to creating a compelling and effective pitch story
• Insights on writing for diversity and inclusivity

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Connect with Danielle Broadway on Twitter:
  https://twitter.com/BroadwayWrites
• Follow Danielle Broadway on Instagram:
  https://www.instagram.com/dbroadwaywrites

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Join me in this final episode of the year as I share the lessons from my biggest mistakes in 2022 and how I've changed to become a better version of myself. Like me, you can turn your failures into business inspirations for other people.

Topics We Discuss in this Episode:

• How the scarcity mindset misaligns you from your values
• The power of leaning into radical generosity while setting boundaries
• Flipping the scripts of PR messaging in your business
• Leadership lessons on running a small business
• The magic of leading by inspiration, not by control or micromanagement

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you've been searching for honest conversations on better online marketing, look no further, for this episode is for you! Join us in this intimate discussion as we drop the ugly truth you need to hear to help your small business finally be heard, seen, and valued.

Topics We Discuss in this Episode:

• Why customers are expecting more value for their money
• Moving from coercive persuasion to value-based messaging
• Lessons from a business expert to generate millions in revenue
• The myths of mindset in the marketing industry
• Crafting and delivering on your business' promises 
• How personal vulnerability inspired genuine connection with customers

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Visit Tarzan Kay’s website:
  https://tarzankay.com
• Read more true stories from Tarzan Kay:
  https://tarzankay.substack.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you really want to get the journalists' attention, stop whatever you're doing and tune in. This episode will help you make the journalists read your pitch, see how your business can help people, and give you the recognition you truly deserve.   

Topics We Discuss in this Episode:

• The qualities of the most successful business founders
• Why journalists care more for their readers than you
• The real reason why business founders fear change
• The pitching elements that matter most for publishers
• Getting to the deepest core of what you do with your business
• How the organic PR model can truly help business founders 

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Learn more about Jason Feifer:
  https://www.jasonfeifer.com
• Listen to Jason Feifer's podcast:
  https://www.jasonfeifer.com/build-for-tomorrow
• Download Jason Feifer's free audio course:
  https://www.jasonfeifer.com/free-training-audio-course

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Get ready to take the next step to make this year the time that you really go from unknown to being seen, heard, and valued. Tune in to this episode, and discover the end-of-year and beginning-of-year angles you can pitch to the media, so you can start the new year as a new you!

Topics We Discuss in this Episode:

• Why the end and beginning of the year are all about PR opportunities
• Pitching angles that matter in Q4 to end the year right
• How planting seeds early in the year helps your business grow
• The many facets and reasons for pitching as early as Q1
• A new perspective on serving your customers

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Small Business PR Podcast-Episode # 55:
  https://www.gloriachoupr.com/show-notes/how-to-get-your-new-product-in-gift-guides-from-first-time-founder-kim-behzadi

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!

Topics We Discuss in this Episode:

• Why visibility is a top priority in doing PR
• The best places and the right time to be visible online
• Optimizing social media for PR visibility purposes and connection
• Why you shouldn't fear sending that pitch to the journalist
• Finding your voice through pitching and connecting with people
• Routines and habits to build your mindset for PR visibility

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Know more about Ivory Howard:
  https://www.facebook.com/groups/428633254951941
• Get access to Ivory Howard's Free Program:
  https://programs.ivoryhoward.com/zen/fitinfive

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you want to go out from being unknown to being seen, heard, and valued, you must learn the right way to pitch. This episode will help you create a pitch that not only gets noticed but is credible, relevant, and has a unique point of view. This will definitely help you land that PR feature you truly deserve.
 
Topics We Discuss in this Episode:

• Common elements and practices that make your pitch look bad
• The importance of researching the recipient of your PR pitch 
• Why credibility is the least important factor when pitching
• Actionable steps to getting your pitch easily noticed
• Why pitching specifics matters more than you realize
• Giving value to the journalist, the press, and their audience

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn:
  https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Small Business PR Podcast-Episode # 2:
  https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover the experts' methods and nuggets of PR wisdom, so you can successfully pitch these journalists and land that feature you truly deserve.
 
Topics We Discuss in this Episode:

• Discovering the ocean of opportunities to get product features
• An insider's view into the business of gift and product guides
• Why small businesses should continue pitching
• How business founders can leverage organic coverage
• Optimizing your PR pitch with new approaches
• The PR relationships that matter when pitching

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Victoria Giardina on Instagram:
  https://www.instagram.com/victoriagiardina
• Get Victoria Giardina's books now:
  Sailing Home: https://www.amazon.com/Sailing-Home-Victoria-Giardina-ebook/dp/B0B6Q81BS9
  Work of Art: https://www.amazon.com/Work-Art-Victoria-Giardina/dp/B09NS4ST59
• Consult Victoria Giardina:
  [email protected]

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram