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For years, China's consumer power was synonymous with big cities like Shanghai and Beijing. But the new frontier is elsewhere. In 2025, smaller cities are growing faster, spending more, and attracting global brands. Could China's economic engine increasingly be running on small-city horsepower? On the show: Niu Honglin, Laiming & Yushan
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For years, China's consumer power was synonymous with big cities like Shanghai and Beijing. But the new frontier is elsewhere. In 2025, smaller cities are growing faster, spending more, and attracting global brands. Could China's economic engine increasingly be running on small-city horsepower? On the show: Niu Honglin, Laiming & Yushan
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