This is a promo for this Sunday's episode.

We've almost heard ad nauseum about misinformation and disinformation. Yes Yes it's bad and it needs to be stopped. But who is actually doing something about it?

PRSA is taking this on. they've assembled  a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:

1.       We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)

2.       We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public

3.       The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channels

NEW EPISODE this Sunday morning

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