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Welcome to Episode 43 of the Feel Lit Alcohol Free Podcast! Today we're thrilled to be joined by Joshua James—once a seasoned bartender, now the visionary behind San Francisco’s first non-alcoholic bar, Ocean Beach Cafe. What made him quit drinking at 37 and lead a global movement toward alcohol-free living? His journey from mixologist to sober trailblazer is nothing short of inspiring.

In this episode, we dig deep into why millennials and Gen Z are turning their backs on alcohol and embracing adaptogenic elixirs and non-alcoholic cocktails. Joshua shares honest critiques of non-alcoholic spirits, and what’s driving this powerful shift toward wellness and adaptogenic elixirs and alcohol-free cocktails? He and Ruby touch on how the traditional alcohol industry is scrambling to catch up with this new wave of sober curiosity! 

Josh also reveals his pick for the BEST NA Red wine from an amazing winemaker Zeronimo in Austria. A good NA red has been hard to find, until now. Click here to check it out!
USE DISCOUNT CODE ZERONIMO10 FOR 10% OFF YOUR PURCHASE!

If you’re ready to rethink your drink and discover how to feel lit without liquor, you won’t want to miss this episode. Let’s dive in!"

Where to find and follow Josh James: https://www.oceanbeachcafe.com/
@joshthenonalcoholic 

Starting September 1st, join Ruby and Susan for a 21-Day Alcohol Reset Program with weekly group coaching that keeps you motivated, supported, and celebrating your wins. 

Come connect this September and let’s make this the month you start to feel lit, alcohol-free.

Find out more here: https://feellitpodcast.com/FeelLit21-Sept25

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Listeners have said that our podcast has helped them get alcohol free! Join us for FL21 LIVE in September 2025! Embrace 21 days without alcohol that feels lit!
Click here to find out more:https://feellitpodcast.com/FeelLit21-Sept25

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Connect with the Podcast Hosts:
Susan Larkin Coaching https://www.susanlarkincoaching.com/
Ruby Williams at Freedom Renegade Coaching https://www.freedomrenegadecoaching.com/

Follow Susan: @drinklesswithsusan
Follow Ruby: @rubywilliamscoaching

It is strongly recommended that you seek professional advice regarding your health before attempting to take a break from alcohol. The creators, hosts, and producers of the The Feel Lit Alcohol Free podcast are not healthcare practitioners and therefore do not give medical, or psychological advice nor do they intend for the podcast, any resource or communication on behalf of the podcast or otherwise to be a substitute for such.