In this episode of Grow, Scale, Master, Kon Stathopoulos and Josh Phegan discuss social media expertise. They comment on presenting content in a world of entertainment, why property-based content is the best, getting content strategy right, sharing and collaboration, short and long formats, and training to present to camera.

They discuss planning and building your brand, and engaging with your audience. Josh illustrates how marketing is the battle of perception, Kon reflects on why your people are your brand and they examine mobile phone usage and the right to disconnect.