Rooted in Retail

Social Media Transformation: Overcoming Fear and Resistance for Your Business with Michelle Smith


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When I first saw Piccolo Mondo on social media, you would rarely, if ever, see the face of owner Michelle Smith. Now that she has done the work, changed her mindset, and is doing it afraid,  and she has seen the results.

Michelle felt nervous, vulnerable, and afraid to show up on a livestream for her customers. But she took the leap. With advice, research, and the support of her friend, she started filming Toy Talk Tuesdays. These lives have become wildly successful, with the replays reaching more than Michelle ever thought possible.

Now, with the application CommentSold, customers can view Piccolo Mondo Live Streams from Instagram, Facebook, their website, and their app! Michelle also keeps it fun by trying new things in her social posts with Reels involving dancing and music. Her customers love it.

One thing I love about Michelle is that she does the work. As a Crystal Media Insider and even a recent graduate of Goldman Sachs 10,000 Small Businesses, Michelle works hard to put what she learns into action.

Creating community, reaching customers, and being human have become huge values for Michelle and her team. She shares three things to consider when it comes to attracting customers: Product, Prices, and People. How can you leverage all three of these to create an authentic community of your ideal customers?

I’m rooting for your success.

What’s Inside:

  • How to transform your social media when you’re nervous?
  • The impact of being REAL on social media.
  • Michelle Smith’s journey from afraid to confident.
  • Filling your cup: how to prevent and heal burnout.
  • Three things that attract people to your business.


Mentioned In This Episode:
Piccolo Mondo Toys
Piccolo Mondo Toys (@piccolomondotoys) on Instagram
Piccolo Mondo Toys
CommentSold
Goldman Sachs | United States
The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success
Shopify
Building a Business From Passion - Crystal Uncorked
EVOLVE 2024 in Denver, CO - Crystal Media
Social Media Hooks and Hacks - Crystal Media
Crystal Media Insiders
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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Rooted in RetailBy Crystal Vilkaitis

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