When Leslie Voorhees Means was looking for a wedding dress, she was disappointed to find outrageous prices and a relative lack of customization options. At the time, she worked in engineering and manufacturing. She wasn’t an entrepreneur, but she knew the problem needed a solution, so she stepped up to provide it. Today, Leslie and her husband are co-founders of Anomalie, an online wedding dress experience that allows brides to customize their wedding dresses at a fraction of the price of brick and mortar equivalents.

This week Leslie joins us to talk about the experience and what it has taught her. She covers her thought process in starting the business, what she considered the biggest risks to be, what she’s learned about entrepreneurship, the impact of COVID-19 on her business, and what she considers to be most important. She offers her thoughts on the importance of trust, working with your significant other, company culture, work-life balance, being aware of your blind spots, and the role of perseverance and resilience. She also notes the key importance of direct communication both with customers and with other business founders.

“Great companies don’t launch. They just start.”

This week on The Entreprenista Podcast:

How to bring the personal experience onlineWorking with your significant otherThe importance of being able to test an idea in a fast and easy wayFocusing on the core productAwareness of blind spotsThe importance of optimism

Connect with Leslie

Anomalie websiteAnomalie Instagram

Say “Hello!” To DigiCards™

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?

If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order.

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.